SEMA Show Press Conferences

EVENTS

SEMA Show Press Conferences

The Official SEMA Show Press Conference Schedule helps journalists and media attend the news events that are important to their readers. Whether it’s an OEM debut, a project-vehicle reveal or an award presentation, there is plenty happening during the week to cater to all audiences. The schedule will serve as a guideline for credentialed media, providing them with the dates, times, locations and details of all the exhibitors hosting press conferences.

Monday, October 30

Time   Exhibiting Company   Location   Title
12:00 p.m.–2:00 p.m.   SEMA: Media Preview Exclusive   Media Center, Room S220   Presented by the Light Truck Accessory Alliance (LTAA)
1:00 p.m.–1:20 p.m.   SEMA: Light Truck Accessory Alliance (LTAA)   Media Center, Room S220   Truck and Off-road Market Updates
1:30 p.m.–1:50 p.m.   Texas Auto Media Association   Media Center, Room S220   Auto Judge Awards Presentation
2:00 p.m.–3:00 p.m.   ARB 4x4 Accessories   Media Center, Room S220   ARB LINX: The Accessory You’ve Been Missing; lunch will be served
4:00 p.m.–6:00 p.m.   SEMA   Outside the Grand Lobby Entrance   Vehicle Reveal

Tuesday, October 31

Time   Exhibiting Company   Location   Title
7:30 a.m.–8:45 a.m.   SEMA: New Products Breakfast   Paradise Event Center, Westgate Hotel   Featuring the SEMA Award Press Conference; breakfast will be served
9:00 a.m.–9:20 a.m.   KIA Motors America Inc.   Booth #10809   Kia Motors America
9:30 a.m.–9:50 a.m.   House of Kolor   Booth #23513   House of Kolor Commemorative Divco Unveiling
10:00 a.m.–10:20 a.m.   Toyota Motor Sales USA   Booth #24800   Toyota Press Conference
10:30 a.m.–10:50 a.m.   Ford Motor Co.   Booth #22200  

Ford Press Conference

11:00 a.m.–11:20 a.m.

  Hyundai Motor America   Booth #24387  

Hyundai Motorsports and Performance Tuning

11:30 a.m.–11:50 a.m.

  General Motors   Booth #23743   Chevrolet Performance Variants and Motorsports

12:00 p.m.–12:20 p.m.

  SEMA: Battle of the Builders   Grand Lobby, SEMA Central  

Top 40 Finalist

12:30 p.m.–1:20 p.m.

  Shell   Booth #60005, Silver Lot  

Ken Block Exclusive Video Screening & Discussion Plus Vehicle Unveiling; lunch will be served

1:30 p.m.–1:40 p.m.

  Coker Tire   Booth #22775  

Coker Tire Press Conference

1:50 p.m.–2:00 p.m.

  Sherwin-Williams Automotive Finishes   Booth #10639  

Sherwin-Williams Automotive Finishes Press Conference

2:10 p.m.–2:20 p.m.

  Valspar Automotive   Booth #10839  

Valspar Automotive Announcing New Matrix Mavericks of Color for 2018

2:30 p.m.–2:50 p.m.

  SCORE International   Booth #62003, Silver Lot  

SCORE Baja 1000 50th Anniversary and Qualifier

3:00 p.m.–3:20 p.m.

  DRIVEN Performance Brands   Booth #22351  

Unveiling of Show Cars

3:30 p.m.–3:50 p.m.

  OPTIMA Batteries   Booth #20323  

OPTIMA Batteries Unveils Expansion to Battery Technology

4:26 p.m.–5:00 p.m.

  FCA US   Booth #43155  

FCA US: MOPAR Media Briefing

5:40 p.m.–6:40 p.m.

  Shell   Booth #60005, Silver Lot  

Shell Press Conference; cocktails will be served

Wednesday, November 1

Time   Exhibiting Company   Location   Title

9:00 a.m.–9:20 a.m.

  Centerforce Clutches   Booth #23813   Stars of “Speed Is the New Black” Debut Resto-Mod Chrysler

9:30 a.m.–9:50 a.m.

  AkzoNobel   Booth #25163   Introducing AkzoNobel Carbeat–A Digital Process Solution

10:00 a.m.–10:20 a.m.

  Skyjacker Suspensions   Booth #34067   Skyjacker Matchbox Releases Announcements

10:30 a.m.–10:50 a.m.

  Tire Industry Association (TIA)   Booth #40066   TIA Certification Training: 2018 Outlookand Updates

11:00 a.m.–11:20 a.m.

  Shell   Booth #60005, Silver Lot   Hennessey Venom F5: Aiming for the World Record

11:30 a.m.–11:50 a.m.

  SEMA: Battle of the Builders    Velocity and Discovery’s Motor Village    Top 12 Finalists 

12:00 p.m.–12:50 p.m.

  SEMA: Lunch Press Conference    Grand Lobby, SEMA Central    New Tech for Old Cars; The Billion Dollar Tech Transformation; lunch will be served 

1:00 p.m.–1:20 p.m.

  TRI-ACE Wheel & Tire Corp.    Media Center, Room S220     Tires Gone Wild

1:30 p.m.–1:50 p.m.

  Solar Gard    Booth #12669   Solar Gard and Zero to 60 to Unveil Top-Secret Project

2:00 p.m.–2:20 p.m.

  Goodguys Enterprises Inc.   Booth #22975    Goodguys Gold Awards

2:30 p.m.–2:50 p.m.

  SpeedKore Performance Group    Booth #24093   SpeedKore New Vehicle Announcement

3:00 p.m.–3:20 p.m.

  Formula Drift Holdings   Media Center, Room S220    Details for the 15th Anniversary Season to Be Announced 

3:30 p.m.–3:50 p.m.

  AkzoNobel   Booth #25163   AkzoNobel & Dave Kindig Launch New Custom Color Paint Line

4:00 p.m.–4:20 p.m.

  Mothers Polishes-Waxes-Cleaners   Booth #22957   2017 Mothers Shine Award

Thursday, November 2

Time   Exhibiting Company   Location   Title
9:00 a.m.–9:20 a.m.   ASA Automotive Systems   Booth #41069   ASA Introduces Its Latest Software–TireMaster GTX
9:30 a.m.–9:50 a.m.   ECUMaster   Booth #34255   ECUMaster EMU Pro-ECUMaster’s Newest ECU
11:30 a.m.–11:50 a.m.   HP Tuners   Booth #24229   MPVI.2 Release
1:00 p.m.–1:20 p.m.   Castel Technologies   Media Center, Room S220   Kit for Upgrading a Car to a Smart Car
2:00 p.m.–2:20 p.m.   ProComp/Smittybilt/Rubicon Express/Poison Spyder/G2 Axle/LRG Rims   Booth #62112   3rd Annual Life Is Better Off-Road Award

Friday, November 3

Time   Exhibiting Company   Location   Title
10:00 a.m.–2:30 p.m.   SEMA: Battle of the Builders   SEMA Cruise, North Hall   Top 12 Finalists Judging
3:30 p.m.–4:30 p.m.   SEMA: Battle of the Builders   SEMA Cruise, North Hall   Top 3 Finalists Announced
7:00 p.m.   SEMA: Battle of the Builders   SEMA Ignited, Gold Lot   Winner Announced2017-10-162017-10-16
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