Must-See Features at the 2017 SEMA Show

SEMA News—October 2017

EVENTS

Must-See Features at the 2017 SEMA Show

  new products showcase
The New Products Showcase is the number-one most visited destination at the SEMA Show for buyers and media.
   

As we move closer to the rapidly approaching 2017 SEMA Show, the stage is set with an expansive selection of education seminars, special events and interactive experiences for Show attendees to live out firsthand. Year after year, SEMA renews its commitment to bring the most cutting-edge concepts and technologies to the automotive aftermarket, all under one roof in Las Vegas. The following is a list of the top must-see features for the 2017 SEMA Show.

The New Products Showcase

  • Skybridge Between Central and South Halls

Among the SEMA Show’s most popular exhibits, the New Products Showcase is the number-one destination for buyers and media in search of the latest and most exciting products to hit the aftermarket. This year, the showcase is expected to house more than 3,000 new and featured products, with free scanning tools available to help connect buyers with products and exhibiting companies and build a list of customized leads for follow-up. Many Showgoers make it a priority to visit the New Products Showcase before they even set foot on the Show floor; others visit multiple times during the four-day event to examine all the different categories of products that are on display.

Members Lounges

  • Upper North Hall, Room N251; Lower South Hall East Lobby

SEMA, Tire Industry Association (TIA) and SEMA Hall of Fame members looking for a spot to rest and get away from the hustle and bustle of the Show, have a quick meeting off the main floor or network with other SEMA members can visit the Members Lounges, now with two locations: Upper North Hall and Lower South Hall. For your convenience, each Members Lounge features complimentary charging stations and meeting rooms (available to buyers and exhibitors). Need a quick lunch? A Members Lounge is the place! Grab ’n’ Go lunches are available during Show hours Tuesday–Friday.

Omix-ADA Off-Road Success Center

  • South Hall, Upper Level Lobby, Booth #34000

The Off-Road Success Center, presented by Omix-ADA/Rugged Ridge, returns to offer a special networking area where business owners and industry enthusiasts within the Jeep and off-road market can meet and freely exchange ideas and learn new concepts for success. For 2017, Omix-ADA will feature eight historic Jeeps from its vintage and historic Jeep collection at the Off-Road Success Center, including three rare pre-World War II prototypes. The center is open daily during the hours of the 2017 SEMA Show.

SCORE Baja 1000 Experience

  • Silver Lot, Booth #62003

The Silver 3 Lot at the front of the Las Vegas Convention Center’s (LVCC) South Hall will be transformed into the ultimate off-road and desert-racing exhibit for the 2017 SEMA Show. The SCORE Baja 1000 Experience will include a host of displays and activities. The perimeter of the lot will house display rigs and exhibits. The middle will feature up to 50 Baja 1000 Trophy Truck and Class 1 race vehicles. Late Tuesday afternoon, the Trophy Trucks will be rolling out of the convention center headed to the Las Vegas Motor Speedway for a live qualifying event for the Baja 1000. The stage will host all of the press and SCORE Baja 1000 qualifying activities and presentations.

SEMA Career Center

  • Upper North Hall Concourse, Outside of Room N251

The 2017 SEMA Show will again feature a Career Center, Powered by SEMA Jobs. The on-site Career Center is a great resource for employers searching for qualified candidates as well as job seekers looking for their dream jobs. As an added benefit, attendees can meet with an expert consultant to review their LinkedIn profiles and have professional headshots taken. The SEMA Career Center is open during Show hours and is a must for all SEMA Show attendees.

SEMA Launch Pad

  • Westgate Theater

The SEMA Launch Pad program—in which budding businesses are evaluated by experienced mentors—has an all-new location this year. Young entrepreneurs will pitch their ideas from 11:30 a.m.–1:00 p.m. on Monday, October 30. The event will be held one day before the SEMA Show officially opens, and it’s moving to the theater in the Westgate Las Vegas Resort & Casino.

SEMA Cruise at Show Close

  • Silver Drive

Vehicles from the 2017 SEMA Show will begin to parade out of the convention center at Show close on Friday, much to the delight of thousands of fans occupying grandstands along the route. It’s become one of the most anticipated Show events for local consumers and is open for all to attend. The Cruise begins at Silver Drive at 4:00 p.m., and the festivities include giveaways and entertainment. The Cruise kicks off Friday night’s fun, as more than 1,000 vehicles make their way toward the Gold Lot and SEMA Ignited—the official after-party of the SEMA Show.

SEMA Ignited

  • Gold Lot

SEMA Show week will culminate at SEMA Ignited, the official after-party that begins in the Gold Lot immediately after the Show closes, and it’s just a short walk from the convention center. Introduced in 2014, this annual event is open to the public and gives consumers the opportunity to see some of the vehicles that were on display during the trade-only event. It’s also a great place for Showgoers to unwind from the week and enjoy a night of food, entertainment, drifting demonstrations and more. Filming for the “Battle of the Builders” TV special and the announcement of the 2017 Top Builder will also take place at the event. Gates open at 3:00 p.m., and industry professionals get in free with their SEMA Show badges.

Shell “Pioneering Performance”

  • Silver Lot, Booth #60005

The Shell “Pioneering Performance” experience returns to the 2017 SEMA Show with innovation, collaboration and technology as the theme for the area. Jeff Allen, host of “The Car Chasers” and the “Skidmarks Show” podcast, will be running things from the stage, joined by celebrity co-hosts, automotive builders, TV personalities and live bands. The stage will also feature daily group autograph sessions featuring leading voices in the industry.

Toyo Tires Treadpass

  • Passage Between South and Central Halls

The Toyo Tires Treadpass connects the Central and South Halls of the Las Vegas Convention Center during the SEMA Show. More than just a shortcut, the Treadpass has become a destination featuring dozens of unique cars and trucks as well as the full line of Toyo Tires products. Visitors can also relax in the Recharge Lounge, recharging their mobile devices and legs while enjoying the latest Toyo Tires videos. In addition to the Toyo Tires Treadpass, be sure to visit the Toyo Tires’ company display outside of the South Hall west entrance.

SEMA Battle of the Builders

  • SEMA Central, LVCC Grand Lobby

SEMA Show vehicle builders will take center stage in the third annual SEMA Battle of the Builders competition. Introduced in 2014 to recognize and celebrate proven vehicle builders in all market segments, including hot rod, off-road and sport compact, the SEMA Battle of the Builders is considered to be the ultimate builder competition. Judges RJ deVera, David Freiburger and Fred Williams will narrow the list of entries down to the Top 12, who will then take over and evaluate one another’s vehicles before the ultimate winner is announced Friday at SEMA Ignited.

SEMA Central

  • LVCC Grand Lobby

New for the 2017 SEMA Show, SEMA Central has been refreshed and refocused as the exclusive central hub of the Show. This year, SEMA Central will offer Showgoers a place to connect and network, with multiple lounge spaces designed specifically for networking. SEMA Central is also the place to be for all announcements during the SEMA Show, including the Battle of the Builders Top 12.

Select Vehicle Media Preview

  • Outside During the Exhibitor Appreciation Reception

Media and exhibitors at the 2017 SEMA Show will get an advance preview of select vehicles during the Cruise In—a new feature that will take place during the SEMA Show Exhibitor Appreciation Reception on Monday, October 30. As exhibitors unwind from booth setup and prepare for the opening day of the premier automotive trade show, top vehicles will roll onto a stage in front of the Las Vegas Convention Center, where builders will be on hand to share details and stories about the celebrated vehicles.

Hot Rodders of Tomorrow

  • Silver Lot, Booth #6000

Hot Rodders of Tomorrow (HROT) is a nonprofit and science, technology, engineering and math educational organization that hosts “Engine Challenges” across the country and whose mission is to develop the future of today’s youth for the aftermarket racing, performance and automotive accessory industry. High-school teams compete against each other in timed engine rebuilds. In 2017, HROT hosted 15 events across the country, narrowing down teams of students that will compete in a dual-championship format. The final qualifying teams will face off at one of the two top industry trade shows, the SEMA Show or the Performance Racing Industry (PRI) Trade Show. The top four teams from SEMA will then take on the top four teams from PRI in a finale to capture the crown as 2017 Engine Challenge Champion. With Hot Rodders’ college partners, the organization will be giving away more than $5 million in scholarship opportunities to different colleges. 

lounge
Available to SEMA members during the Show, the Members Lounge is a great place to recharge your batteries between meetings.
omix-ada
Omix-ADA’s Off-Road Success Center (booth #34000) returns to the SEMA Show in 2017, offering industry professionals a special networking area to learn new concepts for success.
score
Outside in Silver Lot 3, the SCORE Baja Experience will feature more than 50 Trophy Trucks and Class 1 race vehicles.
career center
SEMA’s on-site Career Center is a great resource for employers looking for qualified candidates as well as job seekers looking for their dream jobs.
launch pad
Taking place one day before the official start of the SEMA Show, Launch Pad gives budding businesses the chance to pitch their product ideas live to a panel of industry experts.
cruise
Directly following the closing of the SEMA Show on Friday, the SEMA Cruise features hundreds of SEMA Show display vehicles parading from the LVCC to the Gold Lot, kicking off SEMA Ignited—the official after-party of the SEMA Show.
ignited
SEMA Show week will culminate at SEMA Ignited, the official after-party that begins in the Gold Lot immediately after the Show closes, just a short walk from the LVCC.
shell
The Shell “Pioneering Performance” experience returns to the 2017 SEMA Show with innovation, collaboration and technology as the theme for the area.
toyo
Connecting the Central and South Halls of the LVCC, the Toyo Tires Treadpass area is filled with dozens of unique cars as well as Toyo products.
cruise in
A select vehicle media preview will take place during the first-ever Cruise-In during the Exhibitor Appreciation Reception on Monday evening before the SEMA Show starts.
sema central
SEMA Central in the LVCC Grand Lobby is refreshed for the 2017 SEMA Show and features exclusive networking and lounge areas as the central hub of the Show.
hot rodders
The Hot Rodders of Tomorrow engine builder challenge culminates at the SEMA Show, where the top four teams will face off for the final event at the PRI Trade Show in December.
battle of the builders
Taking place throughout the week of the 2017 SEMA Show, Battle of the Builders features many of the world’s top automotive builders, eventually narrowing down to one winner, crowned on Friday night at SEMA Ignited.
 

 

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