• Project UnderdogProject Underdog, a highly customized ’72 Ford Maverick originally conceived by actor Sung Kang, is finished, fine-tuned, revved and ready for auction. Sponsored by Shell and featuring Pennzoil, and supported by Ford Motor Co., Samsung, Nitto, GReddy, Rocket Bunny and Facebook, the unique vehicle build was completed at the SEMA Garage in Diamond Bar, California, with specialized tuning provided by Cobb Tuning, headquartered in Austin, Texas.


  • exhibitorsFor attendees of the 2017 SEMA Show, preparation is already well underway. It’s now time for buyers to begin acquainting themselves with the online floorplan ( and researching exhibitors. The best place to start is with the following listing of first-time exhibitors—more than 230 companies that are potential leads for new products and business opportunities.