Martin, Adler and Lawrence Selected to Serve
Results of the 2017 SEMA Board of Directors election are in, with Tim Martin of K&N Engineering Inc. chosen as chair-elect, Greg Adler of Transamerican Auto Parts selected to represent the distributor/retailer category, and James Lawrence of Power Automedia elected to represent manufacturers.
SEMA Board members are industry advocates who volunteer their time to guide the association. These individuals are nominated and elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ reps and service providers. Board members serve three-year terms, while the chairman-elect serves in that position for two years and then as chairman for the succeeding two years.
The entire SEMA Board of Directors was honored during the SEMA Installation Gala Fundraiser in July. Below, in their own words, are introductions to the newly elected members.
Tim Martin, Vice President, K&N Engineering Inc.
My goal is to serve SEMA members in shaping programs to benefit the industry. SEMA has tremendous resources that can help your company prepare for changes and threats in the future.
I have served on the SEMA Board of Directors from 2011–2017 and as a volunteer in SEMA programs for many years. I have served SEMA on the SEMA Data Co-op Board, the Youth Engagement Task Force, the SEMA Garage Task Force, the Business Technology Committee, the Business Development Working Group, the NextGen Working Group, the Health Care Task Force, the Fuel Economy Task Force, the SEMA Washington Rally and other groups. I have been a speaker at SEMA educational seminars, at SEMA Town Halls, for the Manufacturers’ Rep Network and at other conferences. I am a member of the SEMA PAC President’s Club.
I recently received the 2016 SEMA Person of the Year award for my contributions as a SEMA volunteer. I have been an effective member of the Board, and I understand SEMA programs well. I understand the tremendous potential of SEMA to help our industry and the automotive lifestyle. I understand the commitment needed to serve as chairman.
I am a vice president at K&N Engineering and have served in many roles over nearly 20 years. These have included managing sales, marketing, manufacturing, purchasing, distribution and information technology. I previously worked as a software consultant and as an engineer for the U.S. Navy for 10 years. My education includes degrees in engineering and management. I have volunteered with several professional and community groups. I enjoy a variety of motorsports, and I am married with four children.
I will work to improve programs that serve SEMA members and grow and protect our industry. This will include expanding marketing programs, growing our capacity to help with legislative and regulatory issues, improving industry collaboration and best practices, addressing technological challenges, creating career development opportunities, improving member services, and promoting the automotive customization lifestyle.
Greg Adler, CEO, Transamerican Auto Parts
As CEO of Transamerican Auto Parts, the diversity of my business experience will be helpful to SEMA members:
- Retail: Overseeing the operations of more than 78, 4Wheel Parts retail stores in 20-plus states provides an understanding of the needs of the store owner/manager.
- Internet and Catalog/Mail Order: Understanding of the internet and how it impacts our industry, from data needs to search engines to social media.
- Wholesale Distribution: I realize the challenges that distributors and jobbers face in today’s changing environment.
- Manufacturing: The Pro-Comp and Smittybilt brands were developed at Transamerican over many years. I understand the challenges manufacturers have today.
I grew up in this industry and have a passion for anything with four wheels and an engine. After earning an accounting degree and my CPA license, I joined Transamerican, where my heart was. I began my career in store operations at a time when we had 15 stores. In 2000, I was promoted to vice president of sales and operations, and in November 2005 I became CEO.
In 2009, I joined the Board of Directors for the Off-Road Business Association, which fights for land-use rights. I served on the SEMA Board of Directors from 2011–2013, then 2014–present, and I currently serve on the SEMA Data Co-op Board.
As a true enthusiast, I have been involved in off-road motorsports since the early ’90s. I began racing in the desert, but today my focus is in short-course off-road racing in the competitive Pro-2 class as well as competing in the King of the Hammers.
I will work hard to meet the challenges that face our industry, such as promoting the aftermarket to new customers, getting the next-generation enthusiast and fighting government regulations that stymie business.
James Lawrence, CEO, Power Automedia
A Future to Believe in: We need your help to save the automotive performance aftermarket. We all share something in common: We love the thrill of automotive performance. If we want that magic to continue, we need to take action. Our industry is facing unprecedented regulatory challenges, and we will soon be at a crossroads that will determine our long-term fate. Fewer young adults are driving than ever before, and many view the automobile as a relic or an environmental disgrace. It’s time we address these issues.
- Engage the Next Generation—Our industry is at tremendous risk of losing both our customers and our employees if we do not engage with today’s young adults.
- Serve All SEMA Members Fairly Without Politics—Filled with diverse businesses, from small companies to OEs, all members deserve an equal voice with a next-generation perspective.
- Assist Members With Adopting New Technology—Technology is the oxygen of the future. To stay competitive, we must adopt next-gen marketing, management and manufacturing tech.
- Address Government Regulation—We must aggressively work with lawmakers to promote reasonable legislation that preserves our collective right to race and modify our vehicles.
Leadership and Industry Experience:
- President and CEO, Power Automedia, 2008–Current
- President, ProMedia Publishing, 1998–2008
- President, Ford Performance Solutions, 1995–1997
- SEMA Media Person of the Year Award
- SEMA YEN Select Committee
- NMCA/NMRA Tech Committee Chairperson
- SEMA YEN Member of the Month
- NMCA Limited Street World Champion