Getting the Message Out

SEMA News—July 2017

REQUIRED READING

By Juan Torres

Getting the Message OUT

Because the entire automotive aftermarket industry is focused on the SEMA Show in November, exhibiting companies use the opportunity to host press conferences or seminars and make announcements relating to their goods and services. The media coverage below is proof that what happens at the SEMA Show reaches far beyond the Show floor.

Repairer Driven NewsRepairer Driven News

In a report on the OEM Collision Repair Technology Summit at the 2016 SEMA Show, Repairer Driven News included a video of the entire conference for readers anywhere in the world to watch.

 

The ShopThe Shop

Jef White’s article “Changing on the Fly” in The Shop—a magazine for professionals in the performance automotive, restyling and hot-rod aftermarkets—covered in detail the Racing & Performance Forum held by OEM reps and race series executives.

     

GM AuthorityGM Authority

GM Authority allowed fans who were not at the 2016 SEMA Show to see Chevrolet’s entire conference, in which the company debuted concept vehicles and provided the first news of its Camaro Drag Race Development program.

 

Heard in Social Media

“Hyundai Motor America will show five new concepts at the 2016 SEMA Show news conference.”—Universal Hyundai, via Facebook

“Check out the BASF @Refinish News Press conference video from #SEMA.”—Chip Foose, via Twitter

“We are at the NFL SEMA 2016 press conference learning about a new car show: ‘Tackle My Ride.’”—In Wheel Time, via Twitter

 

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