TIA’s Global Tire Expo Continues to Serve the Industry

SEMA News—February 2017

EVENTS

By Chad Simon

  GTE Continues
At the heart of the Global Tire Expo—which saw a 3% increase in exhibitors over the prior year—was the Tire Industry Association (TIA) booth, located in the lower south hall of the Las Vegas Convention Center.
   

TIA’s Global Tire Expo Continues to Serve the Industry

On the Forefront of Education, Advocacy and Professionalism

The annual Global Tire Expo (GTE), powered by the Tire Industry Association (TIA) and held in conjunction with the recent 2016 SEMA Show in Las Vegas, again drew large crowds as it continued to build on its three-pronged mission of education, industry advocacy and professionalism.

“The GTE/SEMA Show is a perfect example of how we are fulfilling our mission to promote tire safety through training and education, act as an advocate in government affairs and enhance the image and professionalism of the industry so that our member businesses may be more successful,” said TIA Vice President Roy Littlefield. “Our valuable partner SEMA has worked tirelessly to put together a world-class Show that is unmatched by the industry.”

Designed to serve the needs of tire dealers and the tire business community, the GTE targets all segments of the tire industry, including light duty, medium duty, heavy duty, retreading, recycling and more. Product categories include tires for passenger cars, trucks and off-the-road equipment. The 2016 Expo saw a 3% increase in exhibitors over the prior year.

“The Global Tire Expo provides valuable product introductions, education sessions and business connections to members of both our trade associations,” said SEMA President and CEO Chris Kersting. “It is a perfect enhancement for the SEMA Show, and we look forward to continuing this partnership for years to come.”

GTE Continues
From left: Roy Littlefield IV, TIA director of government affairs; Roy Littlefield, TIA executive vice president; Kevin Rohlwing, TIA senior vice president of training; and Tom Formanek, TIA president.
  GTE Continues
Serving the needs of tire dealers and the tire business community, the Global Tire Expo targets all segments of the tire industry, including light duty, medium duty, heavy duty, retreading, recycling and more.

TIA traditionally launches its annual GTE with pre-Show events, including TIA’s annual meeting, a cocktail hour, a tire-industry awards ceremony and a welcome reception. Through September 2016, TIA had broken its own record with 1,556 new members in a given year.

“The message that we’re sending to the industry is that we are keeping our programs up to date,” said Kevin Rohlwing, TIA’s senior vice president of training. “Our goal on the automotive and commercial tire service training programs is to update them every five years, because there are enough technology changes every five years to make those updates viable.

GTE Continues
One of TIA’s major initiatives is to promote tire safety through training and education.
 
   

In advance of the official GTE opening, Michelin North America and TIA also announced the recipients of the Michelin/TIA Scholarship Awards for the academic school year. A total of $6,250 was awarded toward college educations for Trey Benton of Cerro Gordo, North Carolina; Devin Corrigan of King of Prussia, Pennsylvania; and Ashlyn Hebdon of Spring Creek, Nevada.

Throughout Show week, the GTE focused on the latest trends in recycling, retreading and high-tech tools and equipment. Educational sessions led by top industry experts ran from Tuesday, November 1, through Thursday, November 3.

In the following pages, check out all of the new GTE tire products that were unveiled in the 2016 SEMA Show New Products Showcase.

Rate this article: 
No votes yet