Hot Rodders of Tomorrow Adds Junior Dragster Series

SEMA News—February 2017


By Amanda Gubbins

Hot Rodders of Tomorrow Adds Junior Dragster Series

  Hot Rodders of Tomorrow
A new partnership with the Protect the Harvest Midwest Jr. Super Series will allow Hot Rodders of Tomorrow to extend its reach beyond its popular engine-building competition program.

Hot Rodders of Tomorrow (HROT) announced the addition of the Hot Rodders of Tomorrow Junior Dragster Series. HROT will partner with Protect the Harvest Midwest Jr. Super Series (MJSS), which is run by Dave Beimfohr and is currently scheduled to feature nine events in 2017.

Protect the Harvest Midwest Jr. Super Series is supported by Trevor Wiggins from Comp Cams and three-time NHRA Top Fuel Champion Antron Brown. Both Brown’s and Wiggins’ children currently compete in the Protect the Harvest Midwest Jr. Super Series.

MJSS will bring an additional 600 students into the HROT program. With the growth of HROT and the addition of the Protect the Harvest Midwest Jr. Super Series, the HROT program will have about 1,600 students enrolled in 2017. HROT will use this blueprint to expand the series over the next few years to become a nationwide Junior Dragster Program.

New SEMA Data Co-op Website Features Responsive Interface

SDC Website Interface
The SDC’s revamped website is designed to help current and prospective members better understand the organization’s data-management solutions.

The SEMA Data Co-op (SDC), an industry-owned and -operated data-management repository, launched a new responsive website to better serve online visitors. The new website has a clean, intuitive design, improved functionality and enhanced rich content focused on educating visitors about the SDC.

The redesigned site offers quick and easy access to essential information and features, including updated news and press releases, member testimonials, management biographies and career opportunities. With its new responsive design, the site looks great on all devices (desktops, tablets and phones).

To visit the new website and see how the SDC helps grow automotive parts businesses, log on to

Mark Your Calendar for 2017 Collector Car Appreciation Day

  Collector Car Appreciation Day
Exhibitors in the Australia Business Development program will learn about the local accessories market, meet with pre-vetted regional buyers and tour customizing shops.

The next Collector Car Appreciation Day (CCAD) will be celebrated July 14, 2017. The date marks the eighth consecutive commemoration in what has become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society.

SEMA and its councils will once again seek a congressional resolution to recognize the day’s significance. Intended to celebrate the classics of the past and the future, CCAD is a singular tribute to the collector-car industry and the millions of hobbyists it supports.

SEMA will maintain and publicize a list of scheduled events to commemorate America’s time-tested love affair with the automobile. Individuals, car clubs and business owners interested in publicizing events should contact Colby Martin at

If you are unable to celebrate on July 14, events may be scheduled throughout the month of July.

SEMA Returns to Australia for Business Development Program

Australia Business Development
Automotive businesses and enthusiasts can now begin planning open houses, car cruises, club gatherings and educational events in celebration of Collector Car Appreciation Day, July 14, 2017.

SEMA’s fourth venue for its popular overseas Business Development Program is Melbourne, Australia. The trip will be held May 23–27, 2017. Join fellow SEMA members on this four-day visit to learn about the customizing-crazed Australian market.

Meet with pre-vetted buyers from the region and tour customizing shops to see firsthand what vehicles are on the road and what opportunities exist for your products.

SEMA has again partnered with the U.S. Department of Commerce International Trade Administration, and awards of $1,000 are available to qualified companies to help defray participation costs. Register now at

For more information, contact Linda Spencer at




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