SEMA News

Cover Story

More than 90 SEMA members and staff from across the United States traveled to Washington, D.C., on May 11 as part of the 2016 SEMA Washington Rally. Attendees focused much of their advocacy efforts on the Recognizing the Protection of Motorsports (RPM) Act, urging their members of Congress to demonstrate support for the motorsports industry by co-sponsoring the bill. These efforts were not only well received but also produced immediate results. Within days of the visit, several members of Congress agreed to co-sponsor the RPM Act as a result of the meetings they had with SEMA members.

Business

  • SEMA Garage EmissionsEnsuring that their aftermarket products are emissions-compliant under state and federal laws has long been a serious issue for manufacturers. However, a recent step-up in regulatory enforcement has sent a sudden shock wave through the entire specialty-equipment industry, from manufacturer to retailer, making Executive Order (EO) exemption more vital than ever. In fact, it’s no longer hyperbole to say a business’ very survival could be at stake.

  • Car Care Market UpdateThere are literally hundreds of car-care products on the market today, each aimed at making cars look good. According to a SEMA market report, the market for wax, cleaning products and other chemicals was worth $1.49 billion in 2015. The majority of the products, roughly 61%, are sold in brick-and-mortar auto-parts chains and retail chains.

Business Technology

  • SDCIf there is one thing that the automotive specialty-equipment industry is really good at, it’s the creation and development of new parts and accessories to keep America’s love affair with the automobile alive and well. In thinking about that process, I’m sure we can all agree that the successful conceptualization, design, marketing and sale of these new products is not a one-department job, much less a one-person job.

  • SDCThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Chris Kersting

Events

  • In June, 10 members of SEMA’s Young Executives Network (YEN) set out on the Hot Rod Power Tour. The network, which has a stated goal of cultivating talents and facilitating connections for SEMA-member company employees under age 40, has offered this program for the past three years in order to raise industry awareness and create connection points for up-and-coming industry leaders.

From The Hill

  • From the HillIn an effort to counter intellectual property (IP) theft, President Obama signed into law a SEMA-supported bill that enables businesses to protect their trade secrets using federal law. Prior to the enactment of the Defend Trade Secrets Act, the only mechanism for companies to enforce valuable trade secret rights was through civil actions under state law. The absence of a uniform federal standard forced companies to navigate a patchwork of different state laws and courts to bring actions against entities that had stolen or otherwise misappropriated their proprietary trade secret information.

Government Affairs

  • More than 90 SEMA members and staff from across the United States traveled to Washington, D.C., on May 11 as part of the 2016 SEMA Washington Rally. Attendees focused much of their advocacy efforts on the Recognizing the Protection of Motorsports (RPM) Act, urging their members of Congress to demonstrate support for the motorsports industry by co-sponsoring the bill. These efforts were not only well received but also produced immediate results. Within days of the visit, several members of Congress agreed to co-sponsor the RPM Act as a result of the meetings they had with SEMA members.

  • Missouri Historic TrailersMissouri Historic Trailers: A bill was approved by the Senate Transportation, Infrastructure and Public Safety Committee to allow a camping or fifth-wheel trailer more than 25 years old to be permanently registered for a $25 fee. The bill also allows those possessing a year-of-manufacture license plate more than 25 years old to use the plate as an historic trailer plate if the configuration of letters and numbers has not been issued to someone else. Under the bill, the owner of the historic trailer must keep the certificate of registration in the trailer at all times. Having already been approved by the House, the bill will now be considered in a vote by the full Senate.

Industry News

  • Industry news from SEMA-member companies, including Rev’d Media Group, AP Exhaust Technologies LLC, Holley/MSD, Brembo and more.

  • Attendee registration for the 2016 SEMA Show is open and available online at www.SEMAShow.com/register.

  • Ford F-150 Hybrid/PHEV?

    The PHEV F-150 is expected to be equipped with a V6 EcoBoost and an electric motor, with mandatory 4WD.

    ’18 Hellcat Jeep Grand Cherokee Trackhawk

    The upcoming Trackhawk is expected to have a 0–60-mph acceleration time of just 3.5 seconds.

    ’18 Mustang Mach 1 Mule

    The Mach 1 Mule has a quad-exhaust setup as seen on the GT350, a beefier rear axle and a front splitter.

International

  • Ford RaptorThe new Ford Raptor, built in Dearborn, Michigan, will be sold in China beginning next year, according to Ford officials. The Raptor will be the first pickup to be officially sold in China by any overseas manufacturer. Unveiled at the April 2016 Beijing Auto Show, the officially imported Raptor will go on sale in the United States later this year and in China in 2017. Ford will introduce only one model to that market initially—a four-door Supercrew with a turbocharged 3.5L V6 engine.

Internet

  • InternetBusinesses are scoring more sales online by programming their websites to serve up custom marketing content based on who happens to be visiting them at any given time. The technique, known as website personalization, has been around a while, but as with most things in technology, personalization has been growing ever more powerful, precise and effective over the years, resulting in greater profits for companies that have mastered it.

Member News

  • ARMO LogoThe Automotive Restoration Market Organization (ARMO) has new leadership as of July 1. Erika Wiesman of Hydro-E-Lectric Inc. moves into the chair position, and Tray Smith of H&H Classic Parts is the new chair-elect.

  • ARMO LogoThe Automotive Restoration Market Organization (ARMO) has new leadership as of July 1. Erika Wiesman of Hydro-E-Lectric Inc. moves into the chair position, and Tray Smith of H&H Classic Parts is the new chair-elect.

  • SEMA has partnered with the Specialty Equipment Insurance Alliance (SEIA) by Alliant Insurance Services for more than 25 years to provide exclusive savings to association members. SEIA specializes in protecting businesses within the automotive aftermarket, and because of that, its representatives understand the needs of automotive specialty-equipment companies and offer solutions to protect almost every aspect of their businesses.

  • SEMA has partnered with the Specialty Equipment Insurance Alliance (SEIA) by Alliant Insurance Services for more than 25 years to provide exclusive savings to association members. SEIA specializes in protecting businesses within the automotive aftermarket, and because of that, its representatives understand the needs of automotive specialty-equipment companies and offer solutions to protect almost every aspect of their businesses.

  • Scholarship CommitteeSEMA’s marketing and education departments have teamed to support the association’s Career Path initiative to engage the next generation and address the industry’s employment challenges.

  • Scholarship CommitteeSEMA’s marketing and education departments have teamed to support the association’s Career Path initiative to engage the next generation and address the industry’s employment challenges.

  • YEN LogoThe SEMA Launch Pad Business Competition Powered by the Young Executives Network (YEN) has entered its fourth year. The competition is designed to give the people behind a new product or company in its early stages the tools and connections to take it to the next level. New this year, SEMA decided to open the competition to nonmembers in hopes of reaching young entrepreneurs to show them the resources SEMA provides and the benefits of membership.

  • YEN LogoThe SEMA Launch Pad Business Competition Powered by the Young Executives Network (YEN) has entered its fourth year. The competition is designed to give the people behind a new product or company in its early stages the tools and connections to take it to the next level. New this year, SEMA decided to open the competition to nonmembers in hopes of reaching young entrepreneurs to show them the resources SEMA provides and the benefits of membership.

  • YEN LogoThe SEMA Launch Pad Business Competition Powered by the Young Executives Network (YEN) has entered its fourth year. The competition is designed to give the people behind a new product or company in its early stages the tools and connections to take it to the next level. New this year, SEMA decided to open the competition to nonmembers in hopes of reaching young entrepreneurs to show them the resources SEMA provides and the benefits of membership.

  • SBN LogoOne of the biggest challenges facing career professionals these days is finding balance in our excessively fast-paced world. We try to maximize each minute of every day, downing energy drinks to try to squeak out an extra hour wherever we can. We run ourselves too hard, stretching our time too thin. Stress always seems to be one of those “handle it tomorrow” problems. Many people in high-powered careers love the high energy of a fast-paced lifestyle.

New Products

  • Metal Polishing KitThe Collision Repair and Refinish category of the 2015 New Products Showcase featured 125 product entries, up 44% from the 2014 Show. Exhibitors introduced specialized tools, the latest equipment and innovative supplies for technicians to use in professional paint and body shops, many of which were developed to help repair shops cope with the ongoing move to low VOC repair methods. On the following pages, we’ve assembled a listing of Collision Repair & Refinish new products from the new Products Showcase of the 2015 SEMA Show.

  • Glasurit Color Advance BoostersThe Collision Repair and Refinish category of the 2015 New Products Showcase featured 125 product entries, up 44% from the 2014 Show. Exhibitors introduced specialized tools, the latest equipment and innovative supplies for technicians to use in professional paint and body shops, many of which were developed to help repair shops cope with the ongoing move to low VOC repair methods. On the following pages, we’ve assembled a listing of Collision Repair & Refinish new products from the new Products Showcase of the 2015 SEMA Show.

  • Special Force SeriesIn the Upper South Hall at the 2015 SEMA Show, buyers could find a space dedicated to the powersports niche of the specialty-equipment market. The term “powersports” encompasses a wide range of recreational activities, providing parts and accessories for motorcycles, ATVs, UTVs, side-by-sides and scooters, used both on the road and off pavement.

Required Reading

  • MOPAR MuscleThe SEMA Show is the industry’s premier automotive gathering, bringing every market segment together in one place. Included in the mix are media representing all the different niches. If you haven’t seen the coverage on the newsstands, take a look below. They represent just a small sample of the coverage that resulted.

Retail Store Review

  • Retail SpotlightWorld Motorsports started in the high-performance automotive business as a race team for Toyota in 1999. Chris Rado and Craig Paisley were both Toyota factory-sponsored drag racers, and Rado later continued to road race under Scion factory sponsorship. Since 2013, under the direction of Rado and Paisley, the company has specialized in fabricating, manufacturing, selling and installing products for luxury European cars, including Mercedes-Benz and Porsche. Located in a 13,000-sq.-ft. facility in Torrance, California, with 11 employees, World Motorsports has recently expanded the size of its shop by 3,060 sq. ft.

SEMA Heritage

  • SEMA HeritageIn January 1965, Petersen Publishing photographer Pat Brollier set up his camera to get as much depth of field as possible to capture the goings-on at the Winternationals Custom Auto Fair in the cavernous Pan Pacific Auditorium in Los Angeles. That small aperture resulted in a long exposure, blurring many of the visitors as they passed by what had to be one of the most dramatic exhibits in the show.