SEMA Data Co-op Releases Streamlined Data Management Tools

SEMA News—December 2016


By Amanda Gubbins

SEMA Data Co-op Releases Streamlined Data Management Tools

  SEMA Data Co-op
New tools from the SDC simplify the data-loading process for suppliers and support the top-rated score-carding process.

New tools are now available to suppliers in the SEMA Data Co-op (SDC). The new tools, which simplify the data-loading process while supporting the SDC’s top-rated score-carding process, allow suppliers to submit data in all the popular formats, convert and validate the data to industry standards, and store it in an ACES- and PIES-compliant repository with little or no manual intervention.

“The new tools are designed to quickly pass product data from supplier to SDC systems through traditional data delivery processes or direct system-to-system connections,” said Stephanie Jones, SDC director of e-business. “This dramatically reduces the import time and virtually eliminates manual mapping work.”

The SDC’s score-carding program grades supplier data to four levels of completeness: bronze, silver, gold and platinum. These grades are defined by receiver requirements and help guide suppliers in completing the fields most important to their customers.

For more information about the SDC, visit


PRI Trade Show to Deliver Top-Flight Events in 2016

  PRI Trade Show 2016
The 2016 PRI Show is scheduled to include more than 1,100 exhibiting companies and attract tens of thousands of motorsports professionals.

Dozens of workshops, seminars and special events have been finalized for the 2016 Performance Racing Industry (PRI) Trade Show, taking place December 8–10, 2016, at the Indiana Convention Center in Indianapolis.

This year’s Show will include more than 1,100 exhibitors and is expected to attract tens of thousands of buyers.

Pre-Show events begin Monday, December 5, and continue through the Show, with the official kickoff at the grand-opening breakfast Thursday, December 8, where renowned motorsports journalist Dave Despain of MAVTV will interview IndyCar legend Rick Mears in a live talk-show format.

New for 2016 will be a student breakfast, headlined by NASCAR Sprint Cup driver David Ragan, where aspiring industry professionals can connect with current industry members.

As a trade event, proof of industry affiliation is required to attend 2016 PRI Trade Show. To secure credentials, visit


Registration Open for SEMA Middle East Business Development Program

  Middle East Conference
The “2016 SEMA Pickup Report” details how many pickups are in the United States, how many owners accessorize and their key buying habits.

Join SEMA for the sixth-annual Middle East Business Development Conference in Abu Dhabi, United Arab Emirates (UAE), March 28–April 1, 2017.

SEMA-member exhibitors receive the following:

  • A turnkey booth at the Custom Show Emirates—the largest specialty-equipment show in the Middle East.
  • A hands-on workshop with vehicles popularly customized throughout the Middle East but not sold in the United States.
  • Hotel accommodations and all meals.
  • Tours of local speed and off-road shops.
  • A briefing with U.S. government officials and seasoned exporters on the do’s and don’ts of setting up successful distribution in the region.
  • Pre-trip support and a pre-trip briefing on what to bring and what to expect.

Register at For more information, contact Linda Spencer at


“SEMA Pickup Report”: Research to Help Your Truck Business

  SEMA Data Co-op
Exhibitors in SEMA’s Middle East Business Development conference are provided with a turnkey booth at a local specialty-equipment show.

The “2016 SEMA Market Report” showed that the light-truck niche posted a fifth consecutive year of growth, and pickups represented just over a quarter of specialty-equipment sales for passenger vehicles in 2015.

The “2016 SEMA Pickup Report” goes into more detail on this vehicle segment, offering insight into what these consumers buy, where they shop and how to connect with them. (See a full article on the report on p. 70.)

Fueled by 2.5 million new pickup sales last year, there are now more than 51 million pickups on the road in the United States. Used in tandem, SEMA’s Vehicles In Operation (VIO) counts program can help explain how much of this vast market represents opportunity for your business.

Learn more about the SEMA-member VIO program at

The “2016 SEMA Pickup Report” is free for SEMA members. Members can view all of SEMA’s research reports at

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