Product Data Management and Sales Growth Strategies

SEMA News—November 2016

SEMA DATA CO-OP

By Jon Wyly

Product Data Management and Sales Growth Strategies

SEMA Data Co-op Booth #20579

  SEMA Data Co-op
Show week is the perfect time to get all your questions answered about product data management at the SDC booth. Visit the SEMA Data Co-op in booth #20579.
   

Since the inception of the SEMA Data Co-op (SDC) in 2012, more than 475 product brands representing more than 3 million parts have joined what is now the industry’s largest automotive specialty parts product data repository. Designed to enable any company—no matter how small or large—to effectively manage and distribute its product data at the lowest possible cost, the SDC’s expert staff will coach you all the way through the process.

Located in the Central Hall at this year’s SEMA Show, the SDC is just behind the Ford display in the raised meeting room, booth #20579. Simply follow the signs, go up the stairs, and meet with one of our team to get whatever help you need, from a full demonstration of our systems to specific answers to your individual questions. And while you are there, ask for a demo of SEMA Search, the online electronic catalog powered by the SEMA Data Co-op.

Walk-ins are welcome, or visit you can visit www.sema.org/coop-signup to schedule a personal meeting with our e-business experts, membership team or one of our data analysts.

Interested in learning some proven, useful strategies for sales success? Join us on Monday of Show week for our new educational session—Product Visibility: Four Fast Tracks for Increasing Sales, from 10:00 a.m.–12:00 p.m. There you will learn how to build an effective category tree for your website, tips on creating low-cost product videos, data accessibility through the GCommerce Virtual Inventory Cloud, and marketplace selling tips from Channel Advisor.

Show week is the perfect time to get all your questions answered about product data management at the SDC booth. No hard sell and no mysterious “you don’t need to know” presentations; just good, solid data-management best practices backed up by state-of-the-art tools, expert technical support and the stability of your industry association.

To learn more about how you can take control and manage your product data at the lowest possible cost, contact SEMA Data Co-op Membership Manager Allen Horwitz via e-mail at allenh@semadatacoop.org or by phone at 888-958-6698 x9.

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