Fast Facts

SEMA News—August 2016


Fast Facts

By Amanda Gubbins

  Don Hillyard
Don Hillyard

Betts Truck Parts & Service welcomed Don Hillyard as its Sacramento branch manager. Hillyard will be responsible for the operations of the Sacramento location, one of eight Betts warehouse and distribution centers offering thousands of OEM, replacement and aftermarket truck and trailer parts along with truck repair and service. Hillyard joins Betts Truck Parts & Service with more than 15 years of experience as a branch manager and general manager in the materials handling industry in the Sacramento area.

Weld announced that the operations of its Complete Custom Wheels (CCW) Forged Performance brand will relocate to its Kansas City headquarters by December 31, 2016. Weld acquired CCW of Holly Hill, Florida—a manufacturer of premium forged road-race, sports-car and luxury-car wheels—in November 2014. Weld has designed space at its Kansas City facility to accommodate the move of CCW Forged Performance from its current operations in Florida. Weld Racing LLC, Kansas City, MO; 800-788-9353.

  Mike Wilcox
Mike Wilcox

Bob Hirsch, president of the Automotive Aftermarket Charitable Foundation (AACF), announced the appointment of Mike Wilcox to the foundation’s board of trustees. Wilcox is the vice president of worldwide sales at Hennessy Industries, where he has worked for the past 20 years. He also serves on the AACF Golf Committee, which organizes and leads the annual Bob Schoeberl Memorial Golf Tournament to help support of the AACF. Automotive Aftermarket Charitable Foundation, Sacramento, CA; 916-628-0271. Hennessy Industries, La Vergne, TN; 615-641-7533.

Xceleration Media Group (XMG) hired Elizabeth Puckett as digital editor. In her new role, Puckett is responsible for creation, management and distribution of digital content across XMG’s three street websites and social-media channels: Power & Performance News, Street Rod Life and Gearheads4Life. Xceleration Media LLC, Memphis, TN; 901-260-5910.

Denso Products and Services Americas Inc. promoted Wayne Eiffes to senior manager of quality assurance. Eiffes will manage Denso’s quality engineering and technical services departments, responsible for customer and supplier quality, technical support, service and training, warranty operations and the diesel component sales and service network across the Americas. Eiffes has more than 25 years of experience in the original-equipment and automotive aftermarket industries in the areas of engineering, technology and innovation. Denso Products & Services Americas Inc., Long Beach, CA; 888-963-3676.

Hunter Engineering announced three new regional Hunter training facilities. The new training centers will be located in Harlingen, Texas; Canastota, New York; and Milford, Nebraska. Hunter now operates 43 training centers across the United States. Each of Hunter’s regional training facilities offers a variety of hands-on wheel service classes, conducted by a full-time ASE-certified instructor. Special courses may be created upon request, and field seminars are available. Hunter Engineering Co., Bridgeton, MO; 314-731-3020.

Rigid Industries announced that the 2017 Tacoma Toyota Racing Development (TRD) Pro will feature unique, TRD-specification Rigid Industries LED fog lamps as standard equipment. The ’17 Tacoma TRD Pro’s specialized off-road package will include a locking rear differential, crawl control, a multi-terrain select traction control system and TRD-tuned Fox internal-bypass shocks. TRD-tuned front and rear springs further enhance capability over a standard Tacoma. Rigid Industries LED Lighting, Gilbert, AZ; 480-655-0100.

Brembo appointed Brian Lesiewicz to the position of aftermarket manager, Brembo North America. Lesiewicz joins Brembo following eight years of service at Exide Technologies, where he was the sales director of retail key accounts. He is a 2005 graduate of the automotive aftermarket management program at Northwood University. Brembo North America Inc., Plymouth, MI; 734-468-2100.

The AAM Group announced On the Map—a portal service free to AAM program participants that gets local retailers and installers of automotive aftermarket accessories listed on the online dealer locators and internal databases of the manufacturers they sell. Retailers affiliated with one of AAM’s marketing programs simply visit and indicate the brands they actively sell or install. AAM submits the results to its vendor partners, and within four to six weeks, those retailers can expect to be listed on the dealer locators of the manufacturers they selected.

Daystar Products International announced the addition of Chris Wagner to the Daystar sales team. With more than 15 years of experience in the automotive and light-truck aftermarket industry, Wagner joins the company as sales manager for Daystar’s aftermarket division. Daystar Products International, Phoenix, AZ; 623-907-0081.

King Engine Bearings received its fourth consecutive Supplier Quality award from Jasper Engines and Transmission—a remanufacturer of gasoline and diesel powertrain components. In 2012, King received Jasper’s Outstanding Service award. Now, for the third consecutive year, King has earned Jasper’s Overall Quality award. King Engine Bearings joins two other companies in receiving the Overall Quality award for 2015, which is determined by joint nominating efforts between Jasper sourcing and quality teams in key areas such as supplier scorecard results, corrective action requests, warranties, quality-control first-piece history, and quality issue resolution. King Engine Bearings Inc., Cedar Grove, NJ; 973-857-3228.

Valvoline Instant Oil Change (VIOC) became the first quick-lube provider to team with Carfax to help customers stay informed about open manufacturer recalls on their vehicles. Within the next few months, VIOC will check vehicles serviced at any of its locations for open recalls as a courtesy using and notify customers by e-mail when any are found. A link in the e-mail will take customers to so they can view more recall details and receive notification of future recalls after setting up a free account. Valvoline, Lexington, KY; 859-357-3521. Carfax, Centreville, VA; 703-336-7507.

In 2016, FAST brought back its training program for enthusiasts interested in making the switch to electronic fuel injection or wanting to get the most out of their EFI systems. A new facility dedicated to training and education on electronic fuel-injection systems has been set up at the COMP Performance Group headquarters in Memphis, Tennessee. The 2,800-sq.-ft. facility offers a professional training environment that includes both a classroom setting and live engines for hands-on training and live demonstrations of EFI theories and concepts. For more information and to register for training, call Tammy Holland at 901-219-9895. COMP Performance Group, Memphis, TN; 901-795-2400.

Mustang Club of America (MCA) is celebrating its 40th anniversary at the Indianapolis Motor Speedway, September 1–4, featuring a lineup of performance cars and track events, including ride-and-drives, demonstrations in performance technology and designated car-corral areas for individual MCA chapters and members of Shelby American Automobile Club and Team Shelby. More than 2,000 Mustangs are expected to be there. Mustang Club of America, Pensacola, FL; 850-438-0626.

R&R Marketing Consultants Inc. announced its partnership with US Gear. R&R Marketing Consultants Inc. will represent all US Gear light-duty/high-performance products listed in the US Gear high-performance catalog. Representation territory will consist of the central and western United States and central and western Canada. R&R Marketing Consultants Inc., Kansas City, KS; 650-588-3404.

Royal Purple announced the continuation of its partnership with custom-vehicle builder Ringbrothers for 2016. This marks Royal Purple’s fifth consecutive year partnering with Mike and Jim Ring—owners of the Wisconsin-based Ringbrothers. As an official product sponsor, Royal Purple will contribute a full range of products, including its synthetic motor oils, Max Gear, Purple Ice and Max EZ, for various Ringbrothers builds throughout the year. Royal Purple LLC, Porter, TX; 281-354-8600. Ringbrothers, Spring Green, WI; 608-588-7399.

Grote Industries added a new ’16 Ford F-250 Super Duty truck to its Trilliant Technology Tour lineup. The tour includes three vehicles outfitted with lighting products designed and manufactured using Grote’s LED technology. The trucks travel throughout the United States to educate Grote customers on the newest lighting technology and problem-solving applications. The new truck is stationed in Grote’s eastern sales region and will make daily stops at industry retail and fleet locations in the area.

Dana Holding Corp. announced the winners of its Ultimate Dana 44 “What’s the Diff” axle giveaway contests, held at the 2015 SEMA Show, King of the Hammers (KOH) and 2016 Easter Jeep Safari (EJS). The contests offered an Ultimate Dana 44 front axle with the winners’ choice of gear ratio. The winners of the “What’s the Diff” axle giveaway contests were Steve Egbert, Tulare, California (SEMA Show); Steve Kline, Ridgecrest (KOH), California; and Randy Wright, Arvada, Colorado (EJS). Dana Holding Corp., Maumee, OH; 419-887-5225.

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