Fast Facts

SEMA News—April 2016

Fast Facts

Line-X donated $50,000 to UCLA Operation Mend—a nonprofit organization that provides medical treatment for veterans wounded in war. In November, Line-X auctioned a West Coast Customs customized ’13 Chevrolet Camaro 1SS Coupe for $32,000 at the Anaheim Mecum Auction, with proceeds going to UCLA Operation Mend. After the car sold, Line-X executives pitched in another $18,000. The check was presented by veteran and Line-X President Dennis Weese at the Operation Mend headquarters in Los Angeles.

RealTruck.com announced that Josh Deltener has been appointed the new director of information technology, and Ryan McDonald has been promoted to digital marketing manager. In his new position, Deltener, who has been a senior-level-five web developer with the company, will oversee RealTruck’s system administration, help desk and web-development teams. McDonald’s new role covers online channels strategy, developing talent within his team and growing revenue for RealTruck. RealTruck.com, Jamestown, ND; 877-216-5446.

MagnaFlow has named Kahn Media as its sole media agency of record. Kahn Media will spearhead public relations, forum marketing, social-media coordination and B2B communications initiatives, assist at events and create content for MagnaFlow’s website. Over the last 12 months, Kahn Media was responsible for MagnaFlow’s public relations efforts. After a successful first year of collaboration, MagnaFlow has tapped the agency, based in Moorpark, California, to expand the relationship to include working hand-in-hand with its in-house team on social media and content marketing, product integration and promotion of its roster of MagnaFlow Ambassadors. MagnaFlow Exhaust Products, Rancho Santa Margarita, CA; 949-858-5900.

Motovicity Distribution united its sales and marketing departments for an enhanced customer experience. Brett Kinsfather was promoted to sales and marketing manager. In this role, Kinsfather leads Motovicity’s sales and customer-service teams while overseeing the company’s marketing department, now operated by Assistant Marketing Manager April Zuk and her team. Zuk is responsible for managing day-to-day marketing activities, executing promotions with manufacturers and overseeing advertising-campaign production. Motovicity also hired Matt Baker as its purchasing brand manager. Baker comes from the electronics and home theater industry, where he managed retail store locations, overseeing all inventory transactions. Motovicity Distribution, Madison Heights, MI; 888-773-3316.

Shell is now recognized as the official fuels and lubricants of America’s Car Museum (ACM), thanks to its five-year commitment to support the Tacoma-based automotive museum’s many events and initiatives. Shell kicked off its support as the official fuel and lubricant sponsor of ACM’s 13-day road rally called “The Drive Home.” Beginning December 27, 2015, the 2,400-mile journey promoted America’s automotive heritage in cities from Tacoma, Washington, to Detroit and coincided with the opening of the 2016 North American International Auto Show. Shell Lubricants, Houston, TX; 800-237-8645.

Meyer Distributing Inc. announced the addition of a location in Corpus Christi, Texas. The cross-dock has a direct feed from Meyer’s Houston and Dallas distribution hubs, which house one of the largest inventories of automotive accessories in the South. Meyer Distributing, Jasper, IN; 800-639-3787.

Federal-Mogul Motorparts and M1 Concourse have forged a partnership resulting in the Champion brand’s official sponsorship of a state-of-the-art, 1.5-mile automotive performance track in Pontiac, Michigan. M1 Concourse is a $40 million-plus development project on an 87-acre former General Motors plant site. The development will include more than 250 private garages and a public experiential restaurant and retail destination. Most notably, the new performance track will be available to the automotive industry for testing, training and marketing events. Federal-Mogul Corp, Southfield, MI; 248-354-7700.

The Enthusiast Network (TEN) announced management and organizational changes related to the company’s truck and off-road and performance aftermarket groups, aimed at increasing premium content across multiple media platforms. As a result of this initiative, TEN brings together leadership functions for the Truck Trend and Four Wheeler networks through the appointment of Sean P. Holman as content director for both networks. TEN also combined leadership for the affiliated Mustang360 and Super Chevy divisions of the Hot Rod network through the appointment of Douglas Glad as content director for the Aftermarket Performance Group. The Enthusiast Network, El Segundo, CA; 310-531-9900.

Full-service motorsports ad agency Performance Business Media (PBM) is now the official agency of record for Team Z Motorsports and its sister company Motorcity Metal Fab. As such, PBM facilitates and administers Team Z and Motorcity Metal Fab’s social-media campaigns, public relations and Google marketing, and assists in media planning and creative direction. Performance Business Media, Lafayette, CO; 303-219-7575.

Keystone Automotive Operations Inc. announced the opening of its seventh warehouse in Brownstown, Michigan, which is now operational and fulfilling Keystone/NTP-STAG customer orders in the Great Lakes region. To begin, customers whose primary cross-dock fulfillment location is Akron, Ohio; Chicago; Grand Rapids, Michigan; or Brownstown now will be serviced directly through the Brownstown warehouse, with other cross-dock locations added weekly. Keystone has more than 165,000 unique stocking SKUs. Keystone Automotive Operations Inc., Exeter, PA; 800-526-2137.

E3 Spark Plugs has announced the appointment of motorsports industry veteran Rob Fisher to the position of vice president in charge of motorsports, marketing and business development. In his new role, Fisher will be directly responsible for the launch of E3’s new line of racing products and also marketing the non-race lines and development of a race-line distribution structure that complements E3’s current programs. Fisher assumed his responsibilities at the beginning of January after nearly a decade at TEN: The Enthusiast Network. E3 Spark Plugs, Ponte Vedra Beach, FL; 904-280-0339.

TransAxle LLC is the newest company to join the VIPAR Heavy Duty network of distributors as a stockholder. Based in Cinnaminson, New Jersey, with 28 locations throughout the United States, the company is led by its CEO Dave Olsen and a veteran management team. VIPAR Heavy Duty Inc., Crystal Lake, IL; 815-788-1725.

Drake Automotive Group LLC announced its partnership with Detroit-based Huron Capital Partners LLC. This new partnership will support the continued growth of the Drake brands through investment in new products, technology and acquisitions. Drake Automotive Group, Henderson, NV; 619-252-6152.

THI Corp.—a supplier of branded light-duty truck accessories for pickup bed applications—has changed its corporate name to Truck Hero Inc. The name change is part of a re-branding initiative that aligns the company’s long-term corporate strategy with its consumer-driven advertising and marketing programs. Truck Hero’s family of brands includes Extang, TruXedo, BedRug, UnderCover, Advantage, Retrax, BAK, A.R.E., N-FAB and two online retailers, AutoCustoms and RealTruck. Truck Hero Inc., Ann Arbor, MI.

Wilwood Disc Brakes renewed its partnership with Speed Ventures as title sponsor of the Wilwood Corvette Challenge for the 2016 season. This is the company’s second consecutive year as title sponsor of the Wilwood Corvette Challenge—a time-trial series that promotes friendly competition among drivers from all levels of experience and tests their skills against the clock. Wilwood also teamed with ChumpCar International Inc. as a series sponsor with the ChumpCar World Series in 2016. Additionally, Wilwood will provide contingency ($100 product certificates) to competitors at every ChumpCar event. Wilwood Engineering, Camarillo, CA; 805-388-1188.

Tint World Automotive Styling Centers was named to Entrepreneur’s 2016 Franchise 500. Tint World’s ranking marks the second year that the company has been named one of the 500 top-performing franchise brands. Entrepreneur’s Franchise 500 ranks franchises by factors such as financial strength and stability, growth rate and size of the system. Out of the top 500 franchises, Tint World was ranked 371 overall and placed in the top 25 of automotive franchise businesses. Tint World Automotive Styling Centers, Boca Raton, FL; 800-767-8468.

Daystar Products International purchased the assets of Performance Accessories. Availability and pricing have changed for some products, and all products have new part numbers and UPC codes. The new discount structure of the Performance Accessories line will be the same as Daystar’s discount structure. All purchases made from January 5, 2016, will be paid to Daystar Products. Daystar and newly acquired Performance Accessories will not be responsible for any returns or credits for purchases of Performance Accessories before January 5, 2016. Daystar Products International Inc., Phoenix, AZ; 623-907-0081.

Voxx International Corporation announced the grand opening of its flagship VoxxHirschmann OEM manufacturing facility based in Orlando, Florida. A groundbreaking ceremony was held January 20. The company selected Orlando due to its local-based talent pool for expansion, proximity to major transportation hubs and business-friendly climate. The decision to consolidate and expand the VoxxHirschmann Automotive manufacturing capabilities was driven by customer demand as it continues to work with tier-one suppliers and OEMs. The facility is tied with OEM operations in the metro Detroit area. Voxx International Corp., Hauppauge, NY; 631-231-7750.

Quick Fuel Technology (QFT) launched a new website dedicated to helping consumers choose what street performance and racing components to buy, how to set them up and how to tune high-performance fuel systems. Although the information is specific to QFT products, in many cases, the information is applicable to most industry-wide fuel systems. On the home page, QFT’s product line is broken down into categories that include street, drag race, circle track, marine and custom builds. Quick Fuel Technology, Bowling Green, KY; 270-793-0900.

Nye & Associates Inc. added Thermal Research & Design to its roster of manufacturers. The advertising agency will assist Thermal Research & Design with marketing projects ranging from overall branding, including B2C and B2B, to social-media implementation and planning, creative strategy, sales tools and more. Nye & Associates, Wichita, KS; 316-263-5878.

McLeod opened its tech and sales lines earlier (at 7:00 a.m. PST) to better serve its customers in Eastern time zones. McLeod provides a full tech center on its website. The site also contains how-to videos along with all current instructions. McLeod can be reached at 714-630-2764 Monday–Friday, 7:00 a.m.–4:30 p.m. (PST). The tech center can be accessed 24/7. McLeod Racing LLC, Placentia, CA; 714-630-2764.

Officials with the Championship Auto Racing Series (CARS) tour announced VP Racing Fuels will continue as the series’ official fuel through the 2018 season. Under the agreement, VP’s CRT—a proprietary race fuel blend for exclusive use by all CARS competitors—has been designated as spec fuel for the series. In addition to being named the official fuel of the tour, VP Racing Fuels will be the title sponsor of the Super Late-Model division. The CARS Super Late-Model Tour fueled by VP Racing Fuels, along with the CARS Late Model Stock Car division, takes the green flag on the 2016 season beginning April 2. VP Racing Fuels Inc., Elmendorf, TX; 210-635-7744.

Motovicity Distribution announced the addition of CCW wheels to its line. CCW is now available for wholesale purchase through Motovicity Distribution. For product inquiries, call 888-SPEED-16 to speak to a representative. Motovicity Distribution, Madison Heights, MI; 888-773-3316.

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