Battle of the Builders Takes to the Airwaves

SEMA News—April 2016

REQUIRED READING

Battle of the Builders Takes to the Airwaves

SEMA Ignited, the official SEMA Show after-party that debuted in 2014, makes it possible for consumers to be a part of the SEMA Show excitement in Las Vegas. With the “SEMA: Battle of the Builders” TV special airing on the Velocity Channel, consumers from all over the country can now tap into the thrill—all year long.

The one-hour television special highlights the craftsmanship and innovation that make the automotive aftermarket industry unique. The program, which showcases what the SEMA Show and the industry are about in an entertaining format, has already generated lots of buzz. Take a look at some of the coverage below. Then, visit www.SEMAignited.com or check your local cable/satellite provider to find out when the next airing of the “SEMA: Battle of the Builders” will take place.

Omaha.comOmaha.com

The Battle of the Builders competition included nearly 300 builders competing for the title of top builder

The Omaha World-Herald honed in on Andy Leach of Cal Creations, based in Omaha, Nebraska.

The Velocity special features Leach and other top builders in their hometowns, showcasing the builds prior to their SEMA Show debuts.

 
AutoServiceWorld.comAutoServiceWorld.com

Building a vehicle for the SEMA Show is not a casual decision. As the premier automotive trade show in the world, the SEMA Show is where more than 140,000 industry professionals gather to see new products and trends.

AutoServiceWorld.com, the online home of CARS and Jobber News magazines, noted that the TV special takes viewers behind the scenes and reveals some of the mystery that goes into preparing for the annual event.

     
The Gadsden TimesGadsden Times

Gadsden, Alabama, newspaper The Gadsden Times featured local builder Alan Johnson of Johnson’s Hot Rod Shop.

The article—like the TV special—reported that Johnson grew up in his father’s auto-shop business and began customizing cars at a young age.

During the Velocity special, viewers hear directly from Johnson and other top builders as they share stories about their recent SEMA Show builds.

 
Heard in Social Media

“Love this show.... just wish it was 5 hours long instead of just 1.”—Mike Pait on Twitter

“Import guys usually don’t get any attention on TV so it’s pretty dope to see @Rywire on this @Velocity @SEMASHOW build off special…”—Nick Engvall on Twitter

“Every once in a while I get to relive my two seconds of fame and get some time in front of the camera. Honored to have judged the #sema2015 #battleofthebuilders with @davidfreiburger and @4x4fredwilliams.”—RJ de Vera on Instagram regarding
his role as a judge for the SEMA Battle of the Builders competition

“These brothers are awesome at what they do. Saw this car in person, really awesome work by Eric and Marc. Congrats guys!”—Aaron Lambert commenting on Facebook about finalists Eric and Marc Kozeluh’s vehicle

 

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