Cover Story

The annual SEMA Show houses 13 aftermarket business categories under one roof, creating a laboratory of ideas that allows entrepreneurs to visualize novel crossover applications, managers to share technologies, and businesses to benefit from blended techniques and best practices. This year’s Show attracted trendsetters from every category and allowed them to capture an unprecedented array of business possibilities—all ultimately joined together by the automotive culture that every attendee shares.


  • Retail SpotlightIn the late ’20s, cousins A.L. Scoggin and J. Ray Dickey were in the grocery business together in a small town outside Lubbock, Texas, when they heard that a GM franchise was going to become available. They decided to sell the store and pool their money, and they opened a Buick franchise in Lubbock in 1929. Scoggin-Dickey Chevrolet Buick is now in the fourth generation of family ownership, although the Dickeys retired several years ago, and the associated Scoggin-Dickey Parts Center is one of the largest operations of its kind in the country.

Business Technology

  • An often quoted “statistic” from a study by Forrester’s Dr. James McQuivey claims that one minute of video is worth 1.8 million words. While more anecdotal than fact, it does cause us to respect the powerful impact that videos are having in today’s marketing. YouTube is often referred to as the second-largest search engine, bested only by Google, and it’s clearly a go-to resource not only for entertainment, but also for information.

  • SEMA Data Co-opThe SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications. This directory is designed to guide data users to brands that have successfully undertaken the challenge to manage their product data, and to continue to expand reference as more brands are added to the SDC repository.

Chris Kersting


  • New Products SEMA ShowThe automotive specialty-equipment industry is built around innovation, and new products are its lifeblood. Each year, more than 2,000 new parts, instruments, assemblies and marketing tools are introduced at the New Products Showcase. And each year, one winner and two runners-up are selected from each of 16 categories as the best of the myriad offerings. While every item placed in the Showcase has the potential to create a revolution in the automotive realm, the following were selected as the cream of the crop at the 2015 SEMA Show.

  • The annual SEMA Show houses 13 aftermarket business categories under one roof, creating a laboratory of ideas that allows entrepreneurs to visualize novel crossover applications, managers to share technologies, and businesses to benefit from blended techniques and best practices. This year’s Show attracted trendsetters from every category and allowed them to capture an unprecedented array of business possibilities—all ultimately joined together by the automotive culture that every attendee shares.

  • SEMA Award LeadA series of awards are bestowed upon four vehicle models each year at the SEMA Show. In essence, the SEMA Award represents the industry’s choices for the most accessory-friendly vehicles entering the coming year. The selections include awards for the hottest car, truck, 4x4-SUV and sport compact, and they are determined through a count of the vehicles that exhibitors have chosen to display in their booths. This marks the fourth year that the SEMA Award presentations have been made.

From The Hill

  • From the HillU.S. Representative Mimi Walters (R-CA) was first elected to Congress in November 2014. While many freshman members of Congress come to Washington, D.C., with much to learn, Walters was ready from day one. Her background in business and experience in the California Legislature prepared her for the rigors of the nation’s capital. For the 50-plus SEMA-member companies in her district, based in Orange County, that’s a winning combination.

Government Affairs

  • Law & OrderLegislation to allow an owner of a motor vehicle that is subject to the smog-check program to pay a $200 smog abatement fee in lieu of passing a smog test was not considered by committee before the legislature adjourned for the year.

Industry News

  • ’17 Ford F-150 Raptor Shows Production Front End

    The ’17 Ford F-150 Raptor was previewed last January at the Detroit Auto Show, but this is the first time one has been caught testing out on roads with its production front end.

    2016 Chevy Silverado LTZ

    The new, sculpted face of the ’16 Chevy Silverado LTZ is aiming to lure style-conscious pickup buyers with striking looks and new technology beneath.

    Revised ’17 Scion FRS

    Toyota engineers are working on a mid-cycle revamp for the Scion FRS.

  • CRP Automotive announced the appointment of Bill Hoffpauer as its regional sales manager for the southeastern United States. Hoffpauer took over the responsibilities of Daniel McSwain, who retired after nine years of service with the company. Hoffpauer will manage the sales portfolio of CRP Automotive’s six-brand family in the southeastern United States, including both regional and national accounts. He will also play key roles in helping to expand relationships with current customers and establish new accounts and business opportunities.

  • Journalists are invited to sit down in private, uninterrupted meetings with representatives from top motorsports parts producers during the 2016 Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference. The conference will take place January 26–28, 2016, at the Embassy Suites Orange County Airport North in Santa Ana, California, and features companies that are MPMC members.


  • International Trans-Pacific PartnershipThe United States and 11 other countries have agreed in principle to a mega free-trade agreement to eliminate tariffs and import quotas within their boundaries. Known as the Trans-Pacific Partnership (TPP), the deal includes the United States, Japan, Australia, Brunei, Canada, Chile, Malaysia, Mexico, New Zealand, Peru, Singapore and Vietnam, and it represents 40% of the world’s gross domestic product.


  • Facebook Data CentersMarketers looking for a single software dashboard to create, manage, distribute and analyze all the content they use for their marketing will want to seriously consider Percolate (, according to market researcher Forrester. The solution was ranked number one in Forrester’s in-depth evaluation of such tools, which Forrester dubbed “content marketing platforms.”

Member News

  • Scholarship CommitteeErnie Silvers remembers wanting to be involved with SEMA the very first time he attended the SEMA Show as an exhibitor with Egge Machine Company. Now the CEO and president of Egge Machine, Silvers was overwhelmed with everything he observed during that first Show and knew that he would one day be involved with the association at a deeper level.

  • YEN LogoThe Young Executives Network (YEN) hosted a networking-focused reception on Tuesday, November 3, during the SEMA Show in Las Vegas. The event featured personality-trait stations designed to spark conversations with like-minded individuals. Guests not only formed new business relationships and created great memories but also took part in honoring two individuals who received YEN’s annual awards.

  • SBNThe SEMA’s Businesswomen’s Network (SBN) hosted a slate of enriching events at the 2015 SEMA Show. The SBN believes in empowering the women of the automotive aftermarket industry. During the Show, SBN members and aspiring members attended a variety of events that ranged from networking mixers to educational seminars and meetings designed to inspire today’s youth. Three influential SBN members were also recognized for their work in the automotive aftermarket industry.

  • MRN LogoThe SEMA Manufacturers’ Representative Network (MRN) hosted a collection of business-critical roundtable discussions for reps on November 2 at the SEMA Show. The attendees had the opportunity to ask questions and receive practical solutions that addressed real issues. The event also included a group discussion on trending topics.

  • ETTN LogoThe inaugural Emerging Trends & Technology Network (ETTN) networking event, held November 5 at the SEMA Show’s New Products Showcase, was a huge success. Focused on building community among automotive specialty-equipment engineers, product developers and industrial designers, the event featured several speakers who helped facilitate conversation on emerging industry technology and trends. The event included food, beverages and refreshments, courtesy of the network and SEMA. John Waraniak, SEMA’s vice president of vehicle technology, took a few minutes to address the attendees and let them know some of the latest and greatest things his group has been working on.

  • WTC LogoAmid the throngs and deluge of business at the 2015 SEMA Show at the Las Vegas Convention Center, members of the Wheel & Tire Council (WTC) took the time one evening to network, reunite with old friends, enjoy food and beverages, and honor one of their number with induction into the WTC Hall of Fame.

  • PRO LogoThe Professional Restylers Organization (PRO) announced the winners of four awards at its annual reception during the 2015 SEMA Show. The reception provided an opportunity for members of PRO to mingle, discuss issues important to the industry and enjoy the camaraderie of colleagues and friends.

  • MPMC LogoThe Motorsports Parts Manufacturers Council (MPMC) Hall of Fame immortalizes those who have made a significant contribution to the MPMC or to the motorsports parts manufacturing segment as a whole. Two MPMC Hall of Fame inductees were honored during an evening reception on Friday, December 11, at the Performance Racing Industry Show in the Indiana Convention Center.

  • LTAA LogoThe Light Truck Accessory Alliance (LTAA) hosted its annual award ceremony at the 2015 SEMA Show in Las Vegas. The event offered current and prospective LTAA members with networking opportunities and honored outstanding members of the light-truck industry. Two awards were presented: LTAA Hall of Fame and LTAA Retailer of the Year.

  • HRIA LogoThe Hot Rod Industry Alliance (HRIA) reception was attended by more than 550 hot-rod professionals and enthusiasts, making it the second-largest event at the SEMA Show. The reception serves as an evening of networking for current and aspiring HRIA members who discuss the latest industry trends with others who share their passion for hot rods. The reception was emceed by Dave McClelland, “The Voice of SEMA,” and six hot rods were on display, highlighting the works of up-and-coming builders. SEMA President and CEO Chris Kersting stopped by to greet attendees, and influential businesses and individuals were honored at an awards ceremony.

  • ARMO logoThe Automotive Restoration Market Organization (ARMO) started the busy week of the 2015 SEMA Show with its annual reception, held at the Westgate Hotel. Attendees enjoyed food and beverages while networking with like-minded industry professionals and honoring influential businesses and individuals.

  • SEMA Member NewsSEMA’s mission is to help its members’ businesses succeed and prosper. The membership, education, research and council departments at the association take that to heart in everything they do. They are there to serve you.

Required Reading

  • USA TodayNearly 160,000 individuals attended the 2015 SEMA Show, including thousands of journalists seeking news to share with readers and viewers. For many, the resulting coverage is essential for learning about hot products, trends and the future of the automotive specialty-equipment industry. Reporters often scour every inch of the Show floor to report on the best of the best.

SEMA Heritage

  • George and Shirley BarrisWhen George Barris, the “King of the Kustomizers,” passed away in November at the age of 89, the stories and obituaries in the mainstream media focused on his television and movie cars—especially the original Batmobile, which he built for the campy ’60s TV show in just 15 days by modifying Ford’s ’55 Lincoln Futura concept car. Lost in much of the reportage was the reason Barris wore that crown in the first place.