SEMA Entrepreneurs Guide Students Toward Automotive Careers

SEMA News—December 2015


  Max Grundy Cypress Career Day
Automotive Artist Max Grundy shared with students his belief that there will always be a throwback to the past as technology moves forward because it’s difficult to match designs from the ’40s, ’50s and ’60s.

SEMA Entrepreneurs Guide Students Toward Automotive Careers

Approximately 215 local high-school and college students, eager to receive career guidance, attended Automotive Career Day on September 17 at Cypress College in Cypress, California. SEMA-member speakers volunteered their time to help students make connections between their interests and automotive career fields. The event, coordinated by SEMA’s education department, is part of a greater initiative to attract young talent to the industry to ensure that it continues to thrive in the future.

“The best way to get kids involved is to find a way for them to relate,” said Brock Weld of BMF Wheels. “They’re terrified of working a job that goes nowhere; they don’t want to just work at McDonald’s until they figure out what they do want. They don’t necessarily want blind opportunity where they’re just given something, but they want to be shown a realistic path they can follow.”

To learn more about SEMA’s education programs, visit

One-Third of Performance Parts Buyers Are Under 30

SEMA Market Report
According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger, and people become less likely to modify their vehicles as age increases.

According to the 2015 SEMA Market Report, adults who accessorize their vehicles tend to be younger, and people become less likely to modify their vehicles as age increases. The study also revealed that almost one-third of accessorizers are under 30 years old.

This finding provides evidence that the specialty-equipment industry and vehicle customization are becoming more popular with younger enthusiasts.

More information about specific niches in the specialty-equipment market is available in the 2015 SEMA Market Report. The report is available for download at no cost to SEMA members at

SEMA Cares Supports Austin Hatcher Foundation for Pediatric Cancer

  SEMA Cares Austin Hatcher

The Austin Hatcher Foundation is now under the umbrella of charities supported by SEMA Cares—a nonprofit organization that brings the automotive performance and specialty-equipment industry together to make a positive difference in the lives of others.

Founded nearly 10 years ago, the Austin Hatcher Foundation provides programs and services to help children suffering from cancer. The organization is dedicated to setting new standards for creative collaboration, and it partners with many SEMA-member and automotive-related companies.

Since the establishment of SEMA Cares in 2007, the 501 [c](3) organization has raised more than $1 million for charities and nonprofits, including Childhelp, Victory Junction and the Aftermarket Foundation. To learn more, visit

The Restyler’s Toolkit, Prepared for Members by PRO

PRO Sales Training Manual
The PRO Sales Training Manual is one of several business tools that the Professional Restylers Organization (PRO) has developed to assist members in running profitable businesses.

Dedicated to serving the restyling and accessory market, the Professional Restylers Organization (PRO) has developed some marketing materials for its members. For more information about any of the following tools, visit

PRO Sales Training Manual—A restyling team resource, including a cheat sheet for sales-meeting preparation, contact information forms, inspection sheets and more.

Vehicle Accessorization Flyer—A flyer designed to educate dealers about the value of working with a professional accessory provider.

Business Development Guidebook—Useful, step-by-step guidelines for managing a professional restyling business, whether a startup or an established accessory center.

Owner Information Packet—A two-part glovebox insert, including an envelope for storing warranty and accessory information, plus space to imprint company name and contact info.

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