Now More Than 400 Brands Strong!

SEMA News—December 2015


By Jon Wyly

Now More Than 400 Brands Strong!

Are You Utilizing What the SDC Has to Offer?

Since inception in 2012, more than 400 product brands representing more than four million parts have joined what is now the industry’s largest automotive specialty parts product data repository, the SEMA Data Co-op (SDC). Designed to enable any company, no matter how small or large, to effectively manage and distribute its product data at the lowest possible cost, the SDC’s expert staff is at the ready to turn your company into a lean, mean, data-management machine!

If you are a reseller of specialty automotive parts and accessories, the SDC is, bar none, the most comprehensive and affordable source for product data to power your systems. Are you a warehouse distributor that needs weights and measures to power shipping systems? Got it! Are you a brick-and-mortar shop that needs data for inventory control and point of sale? Got it! Are you a full-fledged e-commerce business that needs everything from part numbers, descriptions and market copy to weights and DIMs, pricing, digital assets and MAP? Got it!

Did we mention that it’s free to receive product data feeds from the SDC? That we will configure a custom data export format for you at no charge? That our system enables manufacturers to load new parts today, and you can get the data today? That’s right! With the SDC supplying your data, speed to market will be faster than you have ever experienced before!

So how exactly are we able to provide all this service and grow at the rate we have over the last couple of years? Quite simply, we are here to serve you. The SDC is owned and operated by SEMA and is a registered not-for-profit organization designed and built to help industry companies just like yours to increase sales, reduce returns, expand markets and increase

By now you are probably saying to yourself, “What can I do to help?”

If you are a supplier, engage with the SDC to get your data cleaned up and ready to deliver to your customers. If you are already part of the SDC, be diligent about maintenance and data expansion. More marketing copy, better pictures, videos, sound bites—we’ll take it all. And whenever resellers call to ask for your data, send them to us. We will create a custom export for them and deliver your data at no charge.

If you are a reseller, tell suppliers that are important to you that you want their data in the SDC. You are the customer, and your voice has weight. Then use the data! Manufacturers are generally happy to invest in things that work, and the SDC can and will work for you, if you use it.

Your association has invested in the SDC to help your grow your business. Use what we have built, and participate proactively in helping us make it better. Sooner or later, your business will depend on it.

To learn more about how you can take control of your product data and manage it at the lowest possible cost, contact SEMA Data Co-op Director of Membership Jim Graven at or 888-958-6698 x4.

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