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Cover Story

As the world’s premier automotive aftermarket trade event, the annual SEMA Show at the Las Vegas Convention Center (LVCC) offers industry buyers unparalleled value and opportunity.

“This year’s SEMA Show will have the most industry support that we’ve ever had in the event’s 49-year history,” said SEMA Show Director Tom Gattuso. “What that means to buyers is more new products, more innovation and more ways for them to improve their businesses in the coming year and beyond. In fact, what you do in four days in Las Vegas really can help you chart your business course for the next four years.”

 

Business Technology

  • SEMA DATA CO-OPSince the inception of the SEMA Data Co-op (SDC) in 2012, more than 400 product brands representing more than 4 million parts have joined what is now the industry’s largest specialty parts product data repository. The SDC is designed to enable any company, no matter how small or large, to effectively manage and distribute its product data at the lowest possible cost, and the SDC’s expert staff will coach you all the way through the process.

Chris Kersting

  • Chris KerstingThe 2015 SEMA Show is upon us, but when the Show is over, don’t be surprised if we ask for your feedback. Our annual post-Show survey goes out to more than 3,000 Show attendees. It is part of our process to provide a SEMA Show and an association that are responsive to needs, lead the industry to future opportunities and deliver return on investment. We consider it essential, and you should, too.

Events

  • Part of the annual SEMA Show's excitement is the chance to see and visit with the wide array of celebrities, industry personalities and iconic vehicles assembled at the Las Vegas Convention Center.

  • The Auto CollectionsThe annual SEMA Show in Las Vegas is one of the largest automotive trade events in the world, but the fact that it’s held in an entertainment mecca also makes it an opportunity for automotive professionals to explore all sorts of diversions, both automotive and not. The following are only a few of the options, but be sure to visit the official city website at www.lasvegas.com for its enormous catalog of activities, shows, tours and more.

  • As the world’s premier automotive aftermarket trade event, the annual SEMA Show at the Las Vegas Convention Center (LVCC) offers industry buyers unparalleled value and opportunity.

    “This year’s SEMA Show will have the most industry support that we’ve ever had in the event’s 49-year history,” said SEMA Show Director Tom Gattuso. “What that means to buyers is more new products, more innovation and more ways for them to improve their businesses in the coming year and beyond. In fact, what you do in four days in Las Vegas really can help you chart your business course for the next four years.”

  • 2015 Battle of the BuildersThe finals of the 2015 SEMA Battle of the Builders will take place Friday, November 6, at the SEMA Show in Las Vegas, but master craftsmen and vehicle owners were queued up well in advance to sign up for a chance to claim the winner’s trophy. Entries began to be posted at the official SEMA Ignited website (www.SEMAignited.com) in August, and while the determination of final status was also dependent on each entry landing a spot as a display, feature or booth vehicle at the Show, early indications pointed to another strong field.

Government Affairs

Industry News

  • Formula Drift, the leading international drifting organization, will conduct live drift demonstrations at the 2015 SEMA Ignited event, taking place Friday, November 6, 3:00 p.m.–10:00 p.m., at the Las Vegas Convention Center Gold Lot.

Member News

  • Scholarship CommitteeThe SEMA Memorial Scholarship Fund is dedicated to fostering the next generation of automotive aftermarket industry leaders and innovators. Scholarship awards range from $2,000 to $3,000, with $5,000 going to the top student. Applications for the 2016–2017 academic year will launch November 1, 2015. A full year of tuition, valued up to $29,400, will be awarded to one student attending Ohio Technical College (OTC). Assistance is available for career paths in 12 automotive industry disciplines, including accounting, engineering, race car driving/crew administration, information technology, sales/marketing, advertising, manufacturing, design/graphics/photography and transportation.

  • YEN LogoThe Young Executives Network (YEN) has a full slate of meetings and networking opportunities on tap at the 2015 SEMA Show for both current and prospective members. YEN is open to employees of SEMA-member companies who are under the age of 40. The network provides the chance to meet with and learn from key influencers in the industry while also getting to know and mingle with industry peers from all areas of the automotive specialty-equipment market.

  • SBN LogoIt’s been a busy year for the SEMA Businesswomen’s Network (SBN), and the group is very pleased to welcome its incoming select committee members. Taking the reins as chair is Erin Gilhuly of Toyota Motor Sales. The new chair-elect is Camee Edelbrock of ProMedia. Both have served on the select committee for a number of years and are excited to bring new programs to the membership.

  • MRN LogoThe SEMA Manufacturers’ Representative Network (MRN) will host a collection of business-critical discussions moderated by industry experts exclusively for manufacturers’ representatives on Sunday, November 1, 3:30 p.m.–6:00 p.m., Las Vegas Convention Center, Upper North Hall, N256. The Rep Roundtable, powered by the MRN, will provide attendees with the opportunity to ask questions and receive practical solutions to real-world manufacturer rep opportunities and issues. The cost is $25 for SEMA members and $35 for non-members.

  • ETTN LogoWelcome to the new Emerging Trends and Technology Network (ETTN), an organization where engineers, programmers, designers and those affected by the fast pace of ever-changing automotive technology can come together as a community. The mission of ETTN is to “identify, understand and communicate emerging trends and technologies to help members improve.” There is a real need within SEMA for individuals to understand and be prepared for upcoming changes to the industry, most of which are based on technological advancements.

  • WTC LogoA common interest exists between the Tire Industry Association (TIA) and the SEMA Wheel & Tire Council (WTC). That commonality is fully expressed each year in the South Hall of the Las Vegas Convention Center (LVCC), when the hall serves as the temporary home to the Global Tire Expo and the Wheels & Accessories section of the SEMA Show. In addition to the resources available on the Show floor, TIA and WTC have collaborated to present a joint educational seminar entitled “Aftermarket Wheels and Tires—Right Sale, Right Fit.” The seminar will be held on Wednesday, November 4, 10:00 a.m.–11:00 a.m., in LVCC room N252.

  • PRO LogoIndependent automobile dealerships have a new resource to help them connect with restylers and aftermarket accessory manufacturers. To help dealers understand the restyling industry, the SEMA Professional Restylers Organization (PRO) collaborated with the National Independent Automobile Dealers Association (NIADA) to produce videos that expose its membership of more than 17,000 independent dealerships to the incredible diversity of products and services available through the aftermarket.

  • The Automotive Restoration Market Organization (ARMO) will once again share a booth with the Hot Rod Industry Alliance (HRIA) at the 2015 SEMA Show. The shared space, booth #23395, will open at 9:00 a.m. on Tuesday morning, November 3, and will be located in Central Hall at the corner of Hot Rod Alley and Restoration Marketplace.

  • MPMC LogoMotorsports slows down by November, but members of the Motorsports Parts Manufacturers Council (MPMC) will be just hitting their stride. They’ll be exhibiting at the SEMA Show then hitting the Performance Racing Industry show in Indianapolis December 10–12, and 100 lucky members will follow up by participating in the Media Trade Conference January 26–28, 2016, in Santa Ana, California.

  • LTAA LogoFor more than 25 years, volunteers in the light-truck accessory industry have given their time and expertise to the organization that would become SEMA’s Light Truck Accessory Alliance (LTAA). Over the years, members have created a variety of valuable benefits and tools for their peers in the industry to use to strengthen their businesses, hone their skills and grow their knowledge base. Current programs, such as the LTAA Media Preview, relationships with the SEMA vehicle technology department and retailer relations initiatives would not exist if passionate industry professionals didn’t step up, volunteer and get things done.

  • Members LoungeA wide variety of businesses attend the SEMA Show each year, but companies in the buyer category—identified with a red badge—who are also association members enjoy a few special benefits.

  • HRIA LogoThe shared Hot Rod Industry Alliance (HRIA) and Automotive Restoration Market Association (ARMO) booth at the SEMA Show is sometimes referred to as Central Park because it’s a gathering point, but it also serves to showcase the entries in the annual HRIA Builders Challenge. Hot-rod builders (and now manufacturers) spend hours creating pinewood drag race cars that compete and then are auctioned off Wednesday night, November 4, at the HRIA reception.

New Products

People And Places

  • Doug EvansRemember your first SEMA Show? I remember walking into my first SEMA Show more than 30 years ago. I entered the main hall and was amazed that we had actually filled almost half of the hall! I felt like saying, “Somebody pinch me. I am actually getting paid to be here working this Show!”

  • Roy LittlefieldIt is with great pride and pleasure that I welcome you, on behalf of the Tire Industry Association (TIA), to the 2015 Global Tire Expo (GTE)—Powered by TIA. You have traveled from near and far to a world-class show that is unmatched in the industry. Our valuable partner SEMA has worked tirelessly to ensure that this year’s Show will be the most successful to date. From discovering new products to networking, I hope that you will take advantage of all the opportunities that GTE has to offer.

Products / Catalog

SEMA Heritage

  • SEMA HeritageWhat a difference a year makes. While the first High Performance and Custom Trade Show drew about 100 exhibitors to the drafty halls of Dodger Stadium in 1967, the second edition a year later moved to the modern, well-lit Anaheim Convention Center, where 140 exhibitors used 201 10x10-ft. booths to display their products and make their 1968 sales pitches to 3,800 distributors and dealers from all over this country, Mexico and Canada.