Accelerate Your Business

SEMA News—March 2013

Accelerate Your Business

More than 500 Racing & Performance Products from the 2012 SEMA Show

The Racing & Performance section of the SEMA Show is the largest on the floorplan, completely taking over the Central Hall of the Las Vegas Convention Center each year.

In 2012, a total of 507 exhibitors set up booths, entering a vast array of their latest offerings into the Ideas Alive, featuring the New Products Showcase. The following pages represent more than 500 of the new and featured products that exhibitors registered in the Showcase. Along with the products, journalist Steve Campbell interviewed industry executives to get their thoughts about the trends they perceive and some words of advice about what might lie ahead.

View a complete PDF listing of all new Racing & Performance products from the 2012 SEMA Show.

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowK&P Engineering
Remote Filter Mount—Oil or Fuel
720-238-1181
www.kandpengineering.com
PN: RM1

K&P Engineering’s new lightweight remote filter mount allows flexible filter placement for oil, fuel or other applications. Made in the U.S.A.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowBurns Stainless LLC
Reverse Cone Megaphone Muffler
949-631-5120

www.burnsstainless.com
PN: SMRC-250-400-L

Burns Stainless Reverse Cone Megaphone mufflers incorporate many of the features of the company’s ultra-light motorsports mufflers, including a 304 stainless construction, scrubble packing and all purge welding. The mufflers are available for 21/2-, 3- and 31/2-in. sizes.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Burns Stainless LLC
Merge Collector
949-631-5120
www.burnsstainless.com
PN: MC4-250-375-304 with megaphone

Burns merge collectors are in widespread use by top engine builders in NHRA, NASCAR, ALMS, FIA-GT and other professional race classes. These merge collectors are said to provide the broadest power band and maximize power.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

V-Maxx USA
Big Brake Kit
813-655-7766
www.v-maxxusa.com

V-maxx Big brake kits are manufactured in Holland to high standards which meet the strict TUV testing standards. V-maxx products offer high performance while representing great value. All products come with a full 2 year warranty.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Hi-Lustre Car Care Products
Nano Carnauba Spray Wax
323-269-3858
www.hilustre.com
PN: 1111

Nano Carnauba Spray Wax uses the finest, top-grade Carnauba wax blended with nano technology and high-tech hydrophobic polymers to create an exceptional, high-gloss protective coating. Nano wax particles are said to have phenomenal surface coverage and penetrate deeply and evenly. Nano Carnauba Spray Wax contains no solvents and is dust free.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

G-Force Racing Gear
CFG Carbon Fiber SA2010 Helmet #3028
770-998-8855
www.gforce.com
PN: 3028

The new G-Force CFG carbon-fiber helmet hits the market at 20% less weight than the standard Snell SA2010 fiberglass models. It comes with installed points for helmet restraint devices, a Kevlar chinstrap and changeable shields. Available sizes are SML-XXL, and it retails for $349.99 from most racing dealers.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Champion Oil
Synthetic DOT 4 Brake Fluid
660-890-6231
www.championbrands.com
PN: 4054K

High-quality fluid that provides the ultimate in high-temperature protection for ABS, hydraulic drum, disc brake and hydraulic clutch brake systems that require DOT 4 and DOT 3 motor-vehicle brake fluid. Champion says that its DOT 4 brake fluid is formulated to provide superior moisture resistance and lubricity.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Champion Oil
Full Synthetic Power Steering Fluid for Honda/Acura
660-890-6231
www.championbrands.com
PN: 4186K

This fluid is said to be formulated to meet the specific demands of Honda and Acura power steering systems for model-years ’07 and newer and is backward compatible with all older Honda/Acura power steering systems. It is designed to offer higher viscosity than conventional fluids, anti-wear properties, antioxidant properties, plus excellent protection and performance in cold weather.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Champion Oil
eGuard Ethanol Fuel Treatment
660-890-6231
www.championbrands.com
PN: 4207M

This multifunctional additive is said to be formulated for use in gasoline and ethanol blends from E10 to E85. Contains advanced corrosion protection for fuel systems and contains antioxidants to stabilize fuel and reduce gum formation and anti-corrosion in fuel- system parts. Interacts with moisture, causing ethanol and water solution to separate from the fuel.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Champion Oil
GlobalTrans Synthetic M-V Automatic Transmission Fluid
660-890-6231
www.championbrands.com
PN: 4357H

Champion says this full synthetic multi-vehicle automatic transmission fluid delivers superior performance in the areas of low- temperature flow, wear protection and frictional stability as well as supplying resistance to thermal breakdown. Formulated with 100% synthetic base fluids chosen for their superior resistance to oxidation and viscosity changes.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Shining Monkey Corp.
360 Matte Paint and Vinyl Cleaner and Protector
888-265-8615
www.shiningmonkeycorp.com
PN: BLK43360

Block 43 presents the 360 Matte Paint and Vinyl Wrap Cleaner and Protector. Shining Monkey says that this product is formulated to safely clean matte surfaces and vinyl wraps without darkening or streaking the surface, leaving behind a thin layer of protection.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Shining Monkey Corp.
Block 43 Rally Shine
888-265-8615
www.shiningmonkeycorp.com
PN: BLK43TS

Tested and approved by Ken Block, this tire dressing leaves behind a dark satin shine without the greasy, wet look. And Shining Monkey says that its low-sling formula smells amazing. Just spray and go; the fast-drying formula requires no wiping.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Road Magnet Performance Springs
’12 Fiat Lowering Springs
866-419-7721

www.roadmagnet.com
PN: RMFIAT500

Road Magnet says that its famous ride quality is highlighted with the new ’12 Fiat Springs, providing a 1.8-in. drop and superior handling on the road. Available in custom colors and 100% guaranteed for life.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowLivernois Motorsports & Engineering LLC
Ford Variable Valve Timing Limiter
313-561-5500
www.livernoismotorsports.com
PN: LME3VLOCKOUT-VA

Ensure precise engine timing control with the variable valve timing limiter. Billet-aluminum inserts install into the stock phaser, allowing the use of aftermarket camshafts.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowHoodlift by Warrior Products
Gas Hood Strut Systems for Cars, Trucks and SUVs
888-220-6861
www.hoodlift.com

HoodLift gas strut systems are designed to replace the flimsy prop stick supplied on many cars, trucks and SUVs. These kits are available for many applications, are American-made and carry a lifetime guarantee. New applications for the Fiat 500, Subaru BRZ, Scion FR-S, Toyota Tacoma, Mitsubishi Evolution and Lexus IS300.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowSnow Performance Inc.
Stage-3 Boost Cooler ’10+ 3.5L Ecoboost
866-365-2762
www.snowperformance.net/
PN: 20190

New advanced Boost Cooler system for Ford 3.5L Ecoboost F-150 and SHO that features a specially mapped digital 2-D controller for smooth power under all conditions. Special Ecoboost mapping provides correct injection for the fast-spooling turbos.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Snow Performance Inc.
Boost Juice Concentrate
866-365-2762

www.snowperformance.net/
PN: BJ1000

Boost Juice methanol concentrate mix included with every Boost Cooler water-methanol injection system.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Design Engineering Inc.
Floor & Tunnel Shield II
800-264-947
www.designengineering.com
PN: 50501

Multicolor window display box. Eye-catching graphics showing product benefits and uses with a window cutout, allowing actual product to show through.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Snow Performance Inc.
Boost Cooler Point-of-Purchase
866-365-2762

www.snowperformance.net/

Boost Cooler point-of-purchase display complete with popular application dyno charts and tri-fold holder.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowWiseco/K1
PMI Cage Piston Design
440-951-6600
www.wiseco.com

A new patented design that is said to resist side loading and offer a stiffer, lighter and stronger part than the older conventional designs.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Dynocom Industries
Dyno X Chassis Dynamometer
817-284-8844

www.dynocom.net/
PN: Dyno X

New for 2012/2013—the Dyno X by Dynocom. Said to be the world’s first 2WD chassis dynamometer available for $10,995 and also available in all-wheel drive for $24,995. The new value series offers all of the capabilities of more expensive units, including torque, horsepower and air/fuel. This dyno is capable of measuring up to 800 hp and 1,250 lb.-ft. of torque.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowOS Giken
Super Lock LSD
310-243-1349

www.osgiken.net/
PN: TY421-HA

With a patented lock timing system, the Super Lock LSD is able to achieve complete lock in a progressive, smooth and quiet manner—making it suitable for both street and racing performance for the Scion FR-S and Subaru BRZ.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

OS Giken
Grand Touring Clutch
310-243-1349

www.osgiken.net/
PN: TY421-AP6

Single-plate clutch with integrated flywheel for the Scion FR-S and Subaru BRZ. The grand touring clutch utilizes a unique floating pressure system to provide a smooth, chatter-free driving experience.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Trufiber
’13 Mustang V6 GT Carbon-Fiber
Radiator Cover
951-270-3222

www.trufiber.com
PN: TCLG903

Trufiber is proud to showcase its new carbon radiator cover for the ’13 Mustang V6 and GT. This radiator cover is a direct replacement of the original plastic cover; no modification is required. It will give the user’s engine bay a unique finishing touch.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowThere is an EFI war brewing. There are now half a dozen different plug-and-play EFI systems on the market, and as the top aftermarket brands compete to best each other, the consumer will get better, more intuitive technology at a fair price.

The same thing is happening in drivetrain technology with six-speed manual trans conversions, paddle-shift automatics and locking converters that can be tuned for performance. That tech will make its way into the aftermarket, where our best and brightest will find ways to improve upon it.

The way consumers learn about and buy new products has also changed. Social media channels are an excellent resource but may contain misinformation and should be monitored and controlled by the brand. Keeping an open dialog with customers online is critical. Videos and downloadable PDF files can revolutionize the standard aftermarket installation instruction sheet, and tablets mean we can take our computers and those digital instructions out to the garage.

In today’s marketplace, word travels at the speed of light, so it’s critical to be open, honest and transparent with your customers and your suppliers. By creating positive relationships up front, word spreads that you’re a good company to do business with and things can go viral quickly.

—Dan Kahn, President
Kahn Media Inc.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowThe trend in both the performance parts and racing markets is quality over quantity. In today’s economy, most customers are looking for the best product for the dollars they are spending.

I see customers and competitors stretching their dollars more and being much more selective about what they buy and the number of events they attend. Sales seem to be more driven by maintenance and the need for replacement.

My specific market—drag-racing tires—has been pretty stable, though our customers have also been more focused on replacement and are waiting until the last minute to buy. The economy has guided this tread.

We as retailers will have to do a much better job with our customers in the year ahead. We need to be skilled in customer service, product knowledge and professionalism to gain the trust of our customers. We need to sell our companies, our products and ourselves. The companies that step up for the challenges will make their own opportunities.

We also need to do everything we can to be sure that all types of motorsports do well during the tough times so we will continue to have motorsports enthusiasts to buy our products.

—Mike Crutchfield
Vice President Performance Tire Group (Phoenix Race Tires)
Coker Tire Co.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowOS Giken
Twin-Plate Racing Clutch
310-243-1349
www.osgiken.net/
PN: PR112-BF6

Twin-plate racing clutch with integrated lightweight flywheel for a Porsche G50 transmission (964 N/A, 993, 996 turbo and 997 turbo).

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Specialty Products Co.
Nissan Adjustable Front Upper Arms
800-525-6505
www.specprod.com
PN: 25540

Nissans may run out of factory alignment adjustment when lift kits are installed. Specialty Products says that these alignment problems can be solved with its heavy-duty replacement arms, which feature DOM tube construction and use patented, adjustable ball joints and new SpecRide bushings. These arms increase drop travel and prevent the arm from contacting the frame.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowTrufiber
’10–Up Mustang V6 GT Carbon-Fiber Center Console Kit
951-270-3222
www.trufiber.com
PN: TCLG900

Trufiber is proud to showcase its new carbon-fiber interior center console kit for the ’10–’13 Mustang V6 and GT. This kit is a direct replacement of the plastic kit; no modification is required. It will give the user’s interior a unique finishing touch.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Specialty Products Co.
EZ Shim–Yellow
800-525-6505
www.specprod.com
PN: 75600

Adding to the EZ Shim family, this new yellow two-piece adjustable shim fits Scion/Toyota iQs, Chrysler 200s, Hondas, Kia Fortes and Souls, along with a large variety of Buicks, Cadillacs, Geos, Olds, Pontiacs and VWs. Durably constructed, this shim can be adusted for ±1.5° camber (in increments of .10°) and ±1.5° toe (in increments of .10°).

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowTrufiber
’10–Up Mustang V6 GT Carbon-Fiber Center Console Kit
951-270-3222
www.trufiber.com
PN: TCLG903

Trufiber is proud to showcase its new carbon-fiber interior center console kit for the ’10–’13 Mustang V6 and GT. This kit is a direct replacement of the plastic kit; no modification is required. It will give the user’s interior a unique finishing touch.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Specialty Products Co.
DMX and Gen 2 Colorado Adjustable Front Upper Control Arm
800-525-6505

www.specprod.com
PN: 25620

Adjustable upper control arm for the new GM world platform. This arm will provide an additional ±2.0° of camber change and 4.0° of caster change. Built with an OE-style ball joint and SpecRide bushings for a quieter, OEM-style ride, these arms are said to be perfect for lifted vehicles, allowing for greatly increased droop travel.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Specialty Products Co.
GMC Cruise and Sonic Rear
Alignment Shims
800-525-6505

www.specprod.com
PN: 71030/71050

Rear camber/toe shims for these new platforms. Change camber in +/-.25 degree increments and toe in +/-.10 degree increments. Combine a toe shim with a camber shim to get the exact change required.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Specialty Products Co.
Muscle Car - Adjustable Front Upper Arm
800-525-6505
www.specprod.com

Fully adjustable, rugged front upper control arms to adjust camber and caster. These arms provide quick and easy adjustment for standard or lowered heights on older GM musclecars. New chromoly cross shafts and premium offset pivots with greaseable Delrin bushings and aluminum adjusting sleeves give users ±3.0 camber and caster adjustment.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowK-Mac Suspension
Camaro (’09–Up) Top Strut Mounts, Camber and Caster Adjustable
+612-9556-1799

www.k-mac.com

No modifications. Fast, accurate adjustment from engine bay. Massive adjustment (more than 1 in.). Prevent costly edge tire wear or more traction on race days. Patents pending. Sale, private labeling or manufacturing licenses available.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

K-Mac Suspension
Coil Jackers
+612-9556-1799
www.k-mac.com

Supercedes coil-overs. Minutes not hours to change height (or weight bias). No jacking, wheel removal or time-consuming C wrench. Change height and lock in seconds at curbside using 24-volt impact gun. Also fits OE struts. Patent and patents pending. Sale, private
labeling or manufacturing licenses available.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

K-Mac Suspension
Camaro (’09–Up), G8 (’08–’09), GTO
(’04–’06) Suspension
+612-9556-1799

www.k-mac.com

Get power to the ground. K-Mac Suspension says that it has had more experience with Camaro (’06 VE/G8 suspension platform). In Australia and New Zealand, rules state mandatory (both GM and Ford) to use K-Mac adjustable bushes in V8 Ute race series for safety and performance.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowK-Mac Suspension
Camber Adjusters, Replacement Bushes (Audi to Volvo)
+612-9556-1799
www.k-mac.com

Grow sales/profits. World’s largest range. K-Mac Suspension says that the majority of autos only have toe adjustment, no camber facility to compensate for expensive inner edge tire wear—especially if wide profile tires, altered height or adjustment for curb knock damage.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

PLX Devices
Kiwi 2 Wi-Fi
408-745-7591
www.plxdevices.com
PN: Kiwi2Wi-Fi

Connect a vehicle’s OBDII port to iPhone/iPad/iPod Touch via Wi-Fi. Compatible with ’96 and later vehicles. Works with up to 16 daisy- chained aftermarket sensors. Gauges, mpg, check-engine diagnostics, horsepower and torque and much more. Many apps available.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Dynojet Research
Power Vision
800-992-3525
www.dynojet.com
PN: PV-1/PV-2

Touchscreen flash tuner for ’01–’13 H-D motorcycles. Built-in AutoTune and QuickTune features let users tune as they ride without a computer.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

The U.S. Environmental Protection Agency continues to invent new ways to regulate emissions and greenhouse gases, so it is important for the SEMA Political Action Committee (PAC) to have support to fight for the industry. It is also important for retailers to align themselves with the highest-quality manufacturers. The challenges that lie ahead are daunting but are equaled in breadth by an ocean of new opportunities.

It will be interesting to see what performance-parts manufacturers come up with to complement new trucks, which are moving toward a hybrid system of performance and power by using highly computerized controls for vehicle fuel delivery. It is exciting to think of all the possibilities once our industry starts designing products to unlock these vehicles’ true potential.

We also continue to see a large growth in programmers and tuners. When a consumer makes changes to a vehicle’s standard equipment, it is almost a requirement to reprogram some portion of the monitoring system so that the parts function effectively.

This industry was built by amazingly talented, driven, intelligent and good-hearted men and women. That is why it will never die, no matter what the future brings. Stay positive, stay focused and most of all, continue to have fun doing the things you love.

—Matt Cartwright
Director of Business Development
Meyer Distributing

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowThe most significant development for warehouse distributors is getting standardized information from the parts manufacturers. And for parts manufacturers, it’s the difficulty of dealing with the OEMs when it comes to modifications. It’s also getting harder to install engine-related performance parts because of tightening emissions standards and laws.

Dealers don’t want to install anything that will affect safety, warranties or emissions, so dress-up items such as body kits, rims and interior parts are picking up steam.

There are still opportunities in marketing and selling parts designed to fit a certain model and vehicle. No one wants to modify universal parts to fit. If consumers can buy packages with all the correct parts, they will.

For young people, social media has taken the place of their cars, and their money goes to things such as video-game systems, computers and cell phones. Brick-and-mortar shops are being replaced by online competition, so it will be very hard for mom-and-pop shops to survive if they don’t get aboard with an Internet presence.

Everyone is on the Internet now, but your website needs to be very easy to navigate. Customers will leave if they have to click through too many layers to find what they are looking for.

—Regis Finn
Chief Marketing Officer
MyTeeBrite Inc.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Dynojet Research
Autotune Module
800-992-3525
www.dynojet.com
PN: AT-110/AT-120

Dual wideband O2 sensor accessory for Dynojet Power Vision. AT-Pro unleashes the full potential of Power Vision’s built-in AutoTune and QuickTune.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Dynojet Research
Power Vision With Autotune Kit
800-992-3525
www.dynojet.com
PN: PV-1 + AT110

Touchscreen flash tuner for ’01–’13 H-D motorcycles with AutoTune Pro Wideband accessory. Users can build and refine tunes like the pros while they ride.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Cometic Gasket Inc.
Valve Cover Gaskets
440-354-0777
www.cometic.com
PN: C5974

Cometic’s valve cover gaskets are manufactured from a soft-durometer rubber wrapped around a steel torque-limiting frame. This design is said to surpass the quality and ability of a typical cork or paper gasket. The rubber and steel combination will withstand blowing out, over-tightening and high amounts of vacuum at an affordable price.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

GoPro
Hero3 Black Edition

www.gopro.com

The Wi-Fi-enabled Hero3 Black Edition is the most advanced GoPro ever. It is 30% smaller, 25% lighter and two times more powerful than previous models.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Hellwig Products Co. Inc.
Drag Sway Bar 1968-72 GM A-Body
559-734-7451
www.hellwigproducts.com
PN: 5870

This is a 11/4-in. rear sway bar for the ’68–’72 GM A-body. It is designed specifically for drag-racing applications to plant the suspension for a firm launch. It is made in the U.S.A. from heat-treated 4140 steel, is powdercoated and comes with all the components necessary for installation.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Hellwig Products Co. Inc.
C5/C6 Corvette Adjustable Front Sway Bar

559-734-7451
www.hellwigproducts.com
PN: 55732

This is a 13/8-in. tubular front sway bar for C5 and C6 Corvettes. It is designed specifically for increased handling. The decreased body roll and increased cornering abilities are enjoyed both on and off the track. It is made in the U.S.A. and comes with all the components necessary for installation.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowPalmer Performance Engineering
DashCommand

www.palmerperformance.com

DashCommand is an app that turns a smartphone or tablet into an advanced display for engine data. Also use DashCommand directly on many in-dash head units.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Top Street Performance
JM1015 Six-Valve Mechanical Race Pump

866-TSP-9988
www.topstreetperformance.com
PN: JM1015

Get more fuel to the engine faster with a TSP six-valve mechanical race pump. Choose from 3/8-in. inlet/outlet ports that allow 110–130 gph. A tight seal will maintain pressure at higher rpm. Top Street Performance says that its units are built to last and can run on gas or alcohol.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

IPF Tuning
Camaro V6 Supercharger Kit
888-222-4291
www.ipf-tuning.com
PN: 99011

Supercharger Kit for a 3.6L direct-injection engine. Features a Vortech V3 headunit, CAD designed brackets, molded silicon hoses, a front-mount intercooler and an ECU tuned by IPF Tuning Power Flasher. Increases power from 305 hp to 435 hp and is available with a supplemental engine warranty. V8 power with V6 efficiency! Retail $5,695.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Top Street Performance
JM6931 TSP 6AL Power Box
866-TSP-9988
www.topstreetperformance.com
PN: JM6931

Top Street Performance says the ultimate upgrade in ignition is here. Its case design is low profile and easy to mount. Protects the user’s engine at the race track with a built-in rev limiter. The power box has dual rotary dials in increments of 1,000 and 100 rpm. The digital circuitry inside uses less energy and produces more power over analog.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Top Street Performance
JM6516 TSP Early Model Chevy Six-Cylinder HEI Distributor
866-TSP-9988

www.topstreetperformance.com
PN: JM6516

Top Street Performance offers an HEI conversion for the Chevy 194ci, 216ci and 235ci engines. The unit features a redesigned adjustable holddown and collar in one, just like the OEM points-style unit. Switching from points to electronics is said to be a breeze with the one-wire hookup to a 65K-volt coil that produces an ultra-hot spark for smooth acceleration.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Hellwig Products Co. Inc.
C5/C6 Corvette Adjustable Front Sway Bar

559-734-7451
www.hellwigproducts.com
PN: 55732

This is a 13/8-in. tubular front sway bar for C5 and C6 Corvettes. It is designed specifically for increased handling. The decreased body roll and increased cornering abilities are enjoyed both on and off the track. It is made in the U.S.A. and comes with all the components necessary for installation.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Alientech SRL
PowerGate 3
+39-161801025
www.alientech.to/
PN: 3

The OBD programmer for car, bike, truck and tractor ECUs.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Mahle Motorsports
Kaase Boss 9 PowerPak Piston Assembly
888-255-1942

www.mahlemotorsports.com
PN: KB9345390F08

Mahle Motorsports PowerPak forged piston assemblies designed specifically to use with the Kaase Boss 9 big-block Ford cylinder head.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Mahle Motorsports
Kaase P38 PowerPak Piston Assembly
888-255-1942

www.mahlemotorsports.com
PN: P38090xxxF03

PowerPak forged piston assemblies designed specifically to use with the Kaase P38 small-block Ford cylinder head.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Mahle Motorsports
5.4L Super Cobra Jet NHRA-Legal PowerPak Piston Assembly
888-255-1942
www.mahlemotorsports.com
PN: FCJ230xxxi13

NHRA Super Stock-legal piston assembly designed to maximize compression, reduce drag, increase ring seal and durability. The pistons are triple coated just as the OE pistons for added longevity and consistent performance.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowBD Diesel Performance
Econo-Boost for Heavy-Duty Diesels
800-887-5030
www.bd-power.com

Boost fuel economy approximately 10%–20% on select Cat, Cummins ISX and Detroit Series 60 engines by injecting fuel earlier in the combustion cycle.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowBD Diesel Performance
Ford 6.4L PowerStroke Variable-Vane Exhaust Brake
800-887-5030

www.bd-power.com
PN: 2001100

Electronically controls the variable vanes inside the 6.4L turbocharger to act like an exhaust brake, creating up to 130 retarding hp.

     

Winner—Best New Performance-Racing Product

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowATI Performance Products
Billet-Aluminum Valve Body
410-298-4343

www.atiracing.com
PN: 203051

Billet-aluminum trans brake valve body.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

ATI Performance Products
Cast-Aluminum T-400 SuperCase
410-298-4343

www.atiracing.com
PN: 400013

The ATI cast-aluminum 400 SuperCase is 100% cast in the U.S.A., machined at ATI in only two setups and accepts 99% of OEM parts, pans and extension housings. It is a 100%-new 356-T6 sand cast-aluminum 400 case with no internal or external shields for SFI 4.1/30.1.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

ATI Performance Products
Titanium Bolt Kits
410-298-4343
www.atiracing.com
PN: 950300T/950200T

Lightweight titanium bolt kits for transmissions, valve bodies and super dampers.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

DeatschWerks
BRZ/FR-S Fueling Kit
800-419-6023

www.deatschwerks.com

The DeatschWerks Subaru BRZ/Scion FR-S fueling kit features EV14 drop-in fitment injectors and a DW65c fuel pump. The flow-matched injector sets are available in 450cc, 700cc and 900cc flow rates and include tuning data. The DW65c fuel pump flows 265 lph. Both come with everything needed for easy installation.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowHypertech Inc.
Interceptor
901-385-1888
www.hypertech.com

A high-tech performance computer. Installs under the hood, retunes the engine for maximum horsepower and torque. Ten-minute plug-and-play installation. Available for ’11–’13 Chrysler, Dodge and Jeep (gas) applications.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

ATI Performance Products
Starters for TF-727
410-298-4343
www.atiracing.com
PN: 915566

High-torque mini starter manufactured by Tilton with an ATI-engineered nose adapter to fit the Torqueflite 727 new Gen Hemi.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

DeatschWerks
DW400 Fuel Pump
800-419-6023
www.deatschwerks.com

The DW400 fuel pump features a carbon commutator for excellent E85 durability, turbine impeller for quiet operation, and 410 lph of flow to support more than 800 hp. The compact 46mm diameter is small enough to fit many OE and aftermarket pump hangers. The DW400 is also available as part of the DeatschWerks Hybrid 800hp and 1,400hp pump/surge tank combos

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

DeatschWerks
EV14 Injector Series
800-419-6023
www.deatschwerks.com

DeatschWerks has assembled what it calls the most comprehensive line of Bosch EV14 fuel injectors available. The DW EV14s are offered in three lengths (40 mm, 48 mm and 60 mm) and nine different flow rates, ranging from 42 lb./hr. (440 cc/min) to 200 lb./hr. (2,200 cc/min). All injectors are sold in matched sets and include flow report and tuning data.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

VMS Racing
Universal Billet Sparkplug
Wire-Separator Kits
305-362-0160

www.vmsracing.com
PN: WIBWS

Made of T6061 billet aluminum and hard anodized for a long-lasting finish. Includes an Allen key for easy and fast installation. Will fit wires in 8mm, 9mm, 10mm sizes.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

GFB
G-Force II Electronic Boost Controller
+612-9534 0099

www.gofastbits.com.au/
PN: 3004

GFB calls this the most feature-packed, easy-to-use and cost-effective electronic boost controller available. Uses a powerful closed-loop boost control strategy for fastest boost rise and stability.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade ShowFrom a product perspective, the bar of expectations is rising. Customers expect better parts, higher value and improved performance. Mediocrity is a dead end, be it product performance or customer service. Customers are getting more educated every day.

Street performance is strong. There is continued interest in late-model performance, which is fueled by a strong OEM presence in Corvettes, Camaros, Mustangs and Challengers, but the OEMs continue to improve their vehicles, so the opportunities for large performance aftermarket gains are decreasing. There is no low-hanging fruit. Performance gains on late-model street cars are modest and require a high level of technology to accomplish. Power adders continue to gain popularity.

Sportsman racing is still very strong. I think the market and customers continue to love performance, personalization and racing. Engine builders are gaining knowledge at a fast pace, thanks to the proliferation of knowledge, particularly online. You can watch videos on YouTube that will eventually teach you a lot about everything. The danger is that there is no editing good info from bad info.

The best products and service win. Everyone must deliver value and service. It is very easy to shop around, so consumers are finding deals and excellent service.

—Brian Reese, Vice President, Product & Business Development
COMP Performance Group

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show
The last few years have proven that the days of placing an advertising campaign, sitting back and taking orders are gone. The market has become a more complex place, with simply more of everything. Where there were 50 wheel brands 15 years ago, there are 150 now.

Companies have to differentiate their brand or product, focusing on what they’re truly good at and putting people in place to help adapt to new technology (both for running the company as well as marketing it). You can out-market your competition—not with more ads but with more interaction and clearer messaging.

In general, I see diversity and cross-genre acceptance, such as Mustangs with Japanese wheels or Japanese nostalgia car restorers integrating American nostalgia car styling cues or import car enthusiasts also owning and modifying trucks.

In marketing, social media is not the be all and end all. Do not get into it if you don’t know how to be a part of it authentically. Understand the nuances of each platform, from Facebook to Instagram to Twitter. You do not need to be on every one.

Finally, retailers should go to more events and be at the ground level with their customer base.

—Jim Liaw
President and Co-Founder
Formula Drift

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

DeatschWerks
Hybrid 800/1400 Fuel Delivery System
800-419-6023

www.deatschwerks.com

The new hybrid fuel systems from DeatschWerks combine internally mounted single or dual DW400 fuel pumps with a surge-tank to provide a motorsports-caliber fueling solution. This unique approach yields a small footprint that packs a lot of power. The single pump unit will support more than 800 hp, and the dual pump unit will support more than 1,400 hp.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

VMS Racing
Chevrolet, Dodge, Ford Replacement LED Rear Side Markers
305-362-0160
www.vmsracing.com
PN: FSM2641

VMS Racing LED smoked side fender marker lights are manufactured of high-quality ABS plastic. Available for Ford, Dodge, Chevrolet and GMC dually trucks.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

VMS Racing
Racing & Street Performance Lug Nuts
305-362-0160

www.vmsracing.com

VMS Racing lug nuts are manufactured of high-quality A7075-T6 forged aluminum. These lug nuts are said to be extremely strong and lightweight and are available in more than 20 different styles and finishes.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

VMS Racing
Chevrolet LS1/LT1 Billet MAF Sensor Ends
305-362-0160
www.vmsracing.com
PN: ME00

VMS Racing billet high-flow MAF ends are available for GM LT1, LS1 and LS6 engines. Said to offer a 50% airflow increase over the factory OEM MAF end.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

VMS Racing
Universal Thin Aluminum Emblems
305-362-0160
www.vmsracing.com

VMS Racing aluminum emblems are made of high-quality thin aluminum and are hard anodized for a long-lasting finish. Installation is a breeze; just peel and stick.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

VMS Racing
Billet-Aluminum Anodized Oil Caps
305-362-0160

www.vmsracing.com

VMS Racing oil caps are made of high-quality T-6061 billet aluminum and are hard anodized for a long-lasting finish. Available in different colors for more than 50 different vehicle applications.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Procomp Electronics Inc.
400-gph Billet Red Electric Fuel Pump
909-605-1123
www.procompelectronics.com
PN: PFD49-2806D

The Procomp Electronics 400 gph works both with gasoline and alcohol, and the high-volume output makes it a natural choice for racers. This fuel pump is extremely efficient and quiet and comes in different anodized colors.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Procomp Electronics Inc.
Modular Diff Housing Tubes CTL
909-605-1123

www.procompelectronics.com
PN: TDS2205

The Procomp Electronics Modular diff housing tubes are made of steel and can be cut to length and they fit most applications. The housing ends can be welded right on.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Procomp Electronics Inc.
CNC Port Small-Block Mopar Alloy Complete Cylinder Head
909-605-1123

www.procompelectronics.com
PN: SM3049

The Procomp Electronics CNC-ported small-block Mopar aluminum cylinder head comes with 2.02 intake valves and 1.60 exhaust valves and with 190cc intake volume and 68cc chamber volume. The cylinder head chambers and ports are fully CNC’d and use a race solid roller with max lift of .800.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Procomp Electronics Inc.
14x3 A/C Cleaner Kit With Valve Cover
Red Anodized
909-605-1123
www.procompelectronics.com
PN: SM3310DKIT

The Procomp Electronics red-anodized 14x3 air cleaner kit includes one set of Speedmaster red-anodized valve covers for small-block Chevy applications and a 14x3 washable element. It comes with stud and wing nut for mounting.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Procomp Electronics Inc.
Small-Block Mopar Alloy Cylinder Head
909-605-1123
www.procompelectronics.com
PN: SM3048

The Procomp Electronics small-block Mopar aluminum cylinder head comes with 2.02 intake valves and 1.60 exhaust valves in stainless steel and 170cc intake volume and 65cc chamber volume. The port and chambers are cast finished, and this head is gravity die cast to ensure a more uniform head. It uses a race solid roller to attain max lift of .800.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Procomp Electronics Inc.
SBF Alloy Timing Cover
909-605-1123

www.procompelectronics.com
PN: SM3228

The Procomp Electronics 302W/351W 81-99 late-model pump/mount is made from die-cast aluminum and has thick gasket rails to ensure optimum oil sealing.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Procomp Electronics Inc.
3.25 Ford 9-In. Long-Nose HD Aluminum Case Dropout
909-605-1123

www.procompelectronics.com
PN: TDS1112

The Procomp Electronics 3.25 Ford 9-in. long-nose HD aluminum case dropout is made of 356 T6 aluminum. The bearing caps are one-piece billet and come with a through-bolt design. Procomp added extra material to the bearing caps and includes Daytona pinion support.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Procomp Electronics Inc.
Ford 3V 351W/9.2 Deck Two-Piece
Fusion Manifold
909-605-1123

www.procompelectronics.com
PN: SM31002

The Fusion series manifold from Procomp Electronics is a unique, two-piece design that is ready to bolt on and is designed to work best with engines making up to 800+ hp. It is cast with a 4500 Dominator flange that removes the need for expensive spacers or welding.

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Procomp Electronics Inc.
20-Gallon Aluminum Fuel Cell
909-605-1123
www.procompelectronics.com
PN: PFD2200AP

The Procomp Electronics 20-gallon aluminum fuel cell is a lightweight, fully welded design. It comes with a GM sending unit and rollover-tip valve and can be used in many applications.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

DevilsOwn Injection
2.25-Gallon Methanol Injection Tank
405-227-0597

www.alcohol-injection.com
PN: 4007

This 2.25-gallon tank from DevilsOwn is the first water-methanol tank with a built-in sump and fluid control baffling for spirited driving

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Dynotech Driveshafts
Billet Pinion Flange
800-633-5559
www.dynotechengineering.com

The new Dynotech billet pinion flange can
be used with both 1330 and 1350 U-joints.
A direct bolt-in for Mustang driveshaft replacement with more than 4,000 lb.-ft. of static torque capability. The new flange improves driveline runout and reduces weight over traditional designs.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

Procomp Electronics Inc.
Modular Diff Housing Section
909-605-1123
www.procompelectronics.com
PN: TDS2201

The Procomp Electronics 100%-new 9-in. rearend is designed with webbing that keeps the center section from warping. The section is made of aluminum and includes steel brackets that bolt to the top of the housing to allow for welding of brackets. Note: This setup is universal and must be adapted to the particular application.

     

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

DevilsOwn Injection
Self-Sealing Bulkhead Fitting
405-227-0597

www.alcohol-injection.com
PN: 3033

Self-sealing bulkhead fitting includes an internal, 100-micron filter to prevent debris from entering the system.

 

Aftermarket Business, Automotive Business, Automobile Events, Automobile Trade Show

GFB
G-Force II Electronic Boost Controller
+612-9534 0099

www.gofastbits.com.au/
PN: 3004

GFB calls this the most feature-packed, easy-to-use and cost-effective electronic boost controller available. Uses a powerful closed-loop boost control strategy for fastest boost rise and stability.

View a complete PDF listing of all new Racing & Performance products from the 2012 SEMA Show.

Rate this article: 
2
Average: 2 (1 vote)