SEMA News—January 2013
Lifelong Enthusiast Dick Dixon Passes Away
Writer, educator and industry speaker Dick Dixon passed away November 15 after battling cancer. A three-time SEMA Ambassador of the Year and Motorsports Legends Hall of Fame inductee, Dixon lived by the philosophy that life was a sandbox from which to learn, work and play.
Dixon grew up in Hawthorne, California, and earned his master’s degree in management and marketing at California State University Dominguez Hills. Most recently, he was the director of the International Motorsports Alliance at California State University in San Bernardino and chairman of the Automotive Trades Institute.
Dixon received numerous industry awards and spoke at events nationally. He authored the Cal State/SEMA-endorsed aftermarket management and marketing education certificate program and served on the SEMA Scholarship Committee for 13 years. He was also a former professor and motorsports administrator at Indiana and Purdue Universities.
Dixon actively participated in SEMA’s Automotive Restoration Market Organization, Hot Rod Industry Alliance, Young Executives Network and SEMA Businesswomen’s Network councils. He was also a SEMA-endorsed educator of automotive management.