Cover Story

The May issue of SEMA News magazine doubles as the annual SEMA
Membership Directory, and SEMA encourages you to keep this copy on your
desk throughout the year to use as your reference tool in locating
SEMA-member companies.

The membership directory is also available online. The online membership
directory is continually updated to include new SEMA members. In
addition, the online version of the membership directory lists members’
staff personnel, and you can contact them via e-mail through your MySEMA

Chris Kersting

  • Since its beginning 24 years ago, the PRI Trade Show has become a key asset to race teams, engine builders, track owners, fabricators and retailers in every form of motorsports. Last year, more than 1,100 companies came to the PRI Trade Show to exhibit, and nearly 40,000 motorsports professionals attended. PRI has its own unique constituency and culture, and it has a history of helping build businesses through face-to-face meetings between exhibitors and attendees.

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

  • A SEMA-supported bill to exempt restoration and custom shops from the requirement that they provide written estimates for the repair of any vehicle that qualifies for a “horseless carriage” or “collector vehicle” license plate or is a “parts car,” “street rod” or “custom vehicle” was signed into law by Governor Chris Gregoire. Effective January 1, 2013, the new law will allow restoration and custom shops to bill at least every two weeks on a time-and-materials basis.

Industry News

  • Hyundai Santa Fe, Volkswagen Mk7 Golf, Mercedes GL63 AMG, Ford Fiesta

  • McLeod Racing LLC, Source Interlink Media, Automotive Accessories Management USA, Quarter Mile Foundation, Atlas Copco Compressors, Classic Industries, Royal Purple, King Engine Bearings, and more.

  • Performance Racing Industry (PRI), producers of the PRI trade show and Performance Racing Industry business magazine, finalized plans to be purchased by SEMA. With 20-plus years of publishing and management experience at PRI, John Kilroy will serve as vice president/general manager of PRI and assume day-to-day operations for the group. All of the operations, employees and offices will remain intact at PRI’s current location in Laguna Beach, California.


  • Chrysler’s Jeep brand has seen a resurgence in recent years, winning
    awards that range from the Grand Cherokee’s 2011 Urban Truck of the Year
    to the Wrangler’s 2012 Four Wheeler of the Year.


  • While tech-giddy employees are prone to fawn over every new iThing
    smuggled into the workplace—devices that are often used in violation of
    company policy—IT security pros see something very different: a security
    breach waiting to happen. The hard fact is that many of those
    unauthorized devices can slash gaping holes in company security systems
    in a nanosecond, exposing company data and applications to hackers.
    Indeed, even some authorized devices keep security IT up at night, since
    their current software solution may not be designed to handle some of
    the brand-new phones and tablets.

New Products

  • Business technology is in a constant state of evolution, and it can be a
    maddening chore to try to keep up. It seems that every innovation
    begets an even newer version only a few weeks later. In some cases, the
    latest gizmo is only a marginal improvement on what went before, but
    there are significant trends and tools that simply cannot be ignored. In
    some very tangible instances, a company can be left behind while its
    competitors employ technological tools to expand and improve.

SEMA Heritage

  • In May 1963, Petersen Publishing Company’s Dick Day shot an entire roll of film as Dean Jeffries crawled around—and over—a horseless carriage, pinstriping brush in hand. As far as we know, none of these photos ever made it into any of Petersen’s magazines, but they captured the prolific Jeffries at a pivotal point in his career.