Cover Story

Along with the usual SEMA News columns and SEMA Member News features, this month's readers will find included the complete, updated listings of SEMA members, along with company description and contact information.

The electronic/downloadable version of the directory (PDF) is immediately available for download here



Chris Kersting

  • SEMA’s mission, in a nutshell, is to help our members’ businesses succeed and prosper. As a rule, we focus on those things that benefit members directly, in a tangible way. At the same time, there are some SEMA activities outside of that strict definition—certain causes and programs that we find worthy because they are a way of helping our own.

From The Hill

  • SEMA has called upon the U.S. Congress to prevent the U.S. Environmental Protection Agency (EPA) from moving forward with its program to allow the ethanol content in gasoline to increase from 10% (E10) to 15% (E15). SEMA worked with lawmakers and senior staff to help secure House approval of an EPA restriction as part of a 2011 federal government funding measure.

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Industry News

  • The Quarter Mile Foundation—the effort to preserve the history of drag racing—reported that interviewing continued at the NHRA Gatornationals at Gainesville, Florida, and at the Don Garlits Drag Racing Museum in Ocala, Florida. The Foundation gathered another 19 interviews during the mid-March weekend.

  • MINI S Model Roadster, Chrysler 300 SRT8, Ford Taurus SHO, Cadillac ATS


  • Despite some negative press lately due to drug violence, Mexico remains an important market for U.S. automakers and for SEMA members. Pickup brands from the United States are very popular. The economy in Mexico grew by 5.5% in 2010, and that economic growth is lifting personal incomes and growing the middle class. Those factors have created a growing market for SEMA members’ products.

  • The United Arab Emirates (UAE) is less than 40 years old and known as one of the most vibrant and passionate car-enthusiast markets in the world. Dubai, Abu Dhabi and the five other Emirates that make up the UAE offer exciting vehicle customizing markets by many measures. Per capita, the country boasts the largest number of motorsports facilities in the world, and a quick drive in Dubai or Abu Dhabi will delight any gearhead with the wide variety of customized vehicles plying its modern roads.


  • With the rollout of Facebook’s new makeover this spring now a fait accompli, many web marketers rejoice that some of the service’s new features will make it much easier for them to do business on the social network. This is true both from a creative standpoint and from a business analytics perspective.

SEMA Heritage

  • Bill Stroppe’s involvement with racing runs so deep that it would probably be easier to list the types of racing he didn’t participate in than those he did. On-road, off-road, even in the water, the vehicles that Stroppe and his crew built were fast, competitive and usually groundbreaking in their design and execution.