SEMA News

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Cover Story

A new study commissioned by SEMA indicates that aftermarket products influence about a million new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, “Influence of Accessories on New-Vehicle Sales,” details the findings.

The racing and performance segment of the specialty-equipment industry—rich in history and tradition—is also predictive, often foreshadowing trends that ripple through other markets. Those SEMA News readers who have been around the block once or twice may recall the early days of the hot-rod scene and how it progressed from the street to the strip, spawning countless businesses and institutions.

Business

  • While most business people enjoy planning for success, preparing for disaster is equally crucial. Whether bracing to endure earthquakes, floods, hurricanes and tornadoes or man-made events, such as terrorism or other crimes, including physical and cyber attacks, every company should take steps to survive, recover and resume operations in the event of catastrophe. Basic preventative measures apply to any type of disaster or business interruption, but specific measures tailored to geographic or regional conditions should also be considered.

  • A new study commissioned by SEMA indicates that aftermarket products influence about a million new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, “Influence of Accessories on New-Vehicle Sales,” details the findings.

Chris Kersting

  • More and more, OEMs see that the availability of accessories improves their dealers’ ability to sell vehicles. And they acknowledge that aftermarket manufacturers, who are in touch with enthusiastic car owners, are often the first to recognize important trends. Smart dealers are increasingly recognizing that a customized vehicle in the showroom can bring more customers through the door and get them more excited about a purchase. But until now, there was not much real data on the “accessory effect.”

Events

  • This year’s SEMA Show included a specially designed, purpose-built headquarters for the tire industry. A show within a show, the Global Tire Expo—Powered by Tire Industry Association (TIA) was created to focus attention on tire-industry innovations and opportunities. Judging by the positive reactions of all involved, the Expo concept turned out to be a great idea.

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

  • SEMA-member RTM Productions welcomed Representative Marsha Blackburn (R-TN) for a behind-the-scenes tour and legislative briefing at its headquarters in Franklin, Tennessee. Established in 1989, RTM produces automotive, outdoor and entertainment programming for television, including the acclaimed PowerBlockTV series.

Industry News

  • SEMA and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) councils announced July 8, 2011, as Collector Car Appreciation Day. The date marks the second commemoration in what will become an annual event to raise awareness of the vital role automotive restoration and collection plays in American society. SEMA and its councils are now working to secure a congressional resolution to recognize the day’s significance.

  • Audi A4 Allroad, Chrysler 200 Soft-Top, 2012 Chevrolet Malibu, 2012 Hyundai Genesis

International

  • An often-overlooked resource for SEMA members seeking new overseas markets for their products are export management companies (EMCs). A growing number of SEMA members are already selling their products directly overseas, many with great success. But an even larger number are not fully tapping their export potential.

Internet

  • Businesses that rely heavily on web marketing are in for a rude awakening in the coming year. That’s when privacy advocates will begin crippling the ability to easily track visitor activity on a company’s own website as well as across the Internet. In practice, the backlash against visitor tracking—commonly known as “Do Not Track”—is expected to make it tougher for a company to monitor which visitors are using its website and how they are using it.

Member News

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    Chris Fairless has been involved in the automotive specialty-equipment industry for 32 years, combining 10 years in retail and wholesale for Van Iderstine Speed Centers with five years in manufacturing for Russell Performance and 17 years as a manufacturer’s representative. He recently became a principal with SS Sales & Marketing.

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    Chris Fairless has been involved in the automotive specialty-equipment industry for 32 years, combining 10 years in retail and wholesale for Van Iderstine Speed Centers with five years in manufacturing for Russell Performance and 17 years as a manufacturer’s representative. He recently became a principal with SS Sales & Marketing.

  •    
       

    Chris Fairless has been involved in the automotive specialty-equipment industry for 32 years, combining 10 years in retail and wholesale for Van Iderstine Speed Centers with five years in manufacturing for Russell Performance and 17 years as a manufacturer’s representative. He recently became a principal with SS Sales & Marketing.

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    The inaugural Light Truck Accessory Alliance (LTAA) New Products Showcase event, held at the All Truck Nationals in Carlisle, Pennsylvania, on August 6–8, 2010, proved to be a hit with both the LTAA participants and event attendees. This brand-new LTAA member benefit gave participating companies the opportunity to display products in front of one of the largest gatherings of truck enthusiasts in the country.

  •    
       

    The inaugural Light Truck Accessory Alliance (LTAA) New Products Showcase event, held at the All Truck Nationals in Carlisle, Pennsylvania, on August 6–8, 2010, proved to be a hit with both the LTAA participants and event attendees. This brand-new LTAA member benefit gave participating companies the opportunity to display products in front of one of the largest gatherings of truck enthusiasts in the country.

  •    
       

    The inaugural Light Truck Accessory Alliance (LTAA) New Products Showcase event, held at the All Truck Nationals in Carlisle, Pennsylvania, on August 6–8, 2010, proved to be a hit with both the LTAA participants and event attendees. This brand-new LTAA member benefit gave participating companies the opportunity to display products in front of one of the largest gatherings of truck enthusiasts in the country.

  •    
       

    The inaugural Light Truck Accessory Alliance (LTAA) New Products Showcase event, held at the All Truck Nationals in Carlisle, Pennsylvania, on August 6–8, 2010, proved to be a hit with both the LTAA participants and event attendees. This brand-new LTAA member benefit gave participating companies the opportunity to display products in front of one of the largest gatherings of truck enthusiasts in the country.

  •    
       

    The inaugural Light Truck Accessory Alliance (LTAA) New Products Showcase event, held at the All Truck Nationals in Carlisle, Pennsylvania, on August 6–8, 2010, proved to be a hit with both the LTAA participants and event attendees. This brand-new LTAA member benefit gave participating companies the opportunity to display products in front of one of the largest gatherings of truck enthusiasts in the country.

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    There may be nothing more American than a hot rod! As the rest of the world continues to adopt elements of our unique cultural identity, there are few things left that are truly American. Classic hot rods and musclecars are 100% American made. Unfortunately, these vehicles have long struggled to find their place in the law. Too often, a lack of knowledge and experience on the part of legislators has led to bad laws that negatively impact our industry and the hobby. However, the staff and membership of SEMA and the Hot Rod Industry Alliance (HRIA) can have a direct impact on safeguarding the tradition of hot rodding in America.

  •  
       

    There may be nothing more American than a hot rod! As the rest of the world continues to adopt elements of our unique cultural identity, there are few things left that are truly American. Classic hot rods and musclecars are 100% American made. Unfortunately, these vehicles have long struggled to find their place in the law. Too often, a lack of knowledge and experience on the part of legislators has led to bad laws that negatively impact our industry and the hobby. However, the staff and membership of SEMA and the Hot Rod Industry Alliance (HRIA) can have a direct impact on safeguarding the tradition of hot rodding in America.

New Products

  • A new study commissioned by SEMA indicates that aftermarket products influence about a million new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, “Influence of Accessories on New-Vehicle Sales,” details the findings.

  • The racing and performance segment of the specialty-equipment industry—rich in history and tradition—is also predictive, often foreshadowing trends that ripple through other markets. Those SEMA News readers who have been around the block once or twice may recall the early days of the hot-rod scene and how it progressed from the street to the strip, spawning countless businesses and institutions.

Required Reading

  • The 2010 SEMA Show featured the brand-new Global Tire Expo—Powered by TIA (Tire Industry Association). This new show within a show brought all segments of the tire industry together in a single location and made it easier than ever for tire professionals to navigate the SEMA Show.

SEMA Heritage

  • It isn’t often you can capture this many iconic figures in one candid photograph, but that’s exactly what Petersen Publishing photographer Pat Brollier managed to do on a June day in 1974.At left is actor Martin Sheen, next to him is Pete Chapouris, and behind them is Chapouris’ trend-setting ’34 Ford three-window coupe.