SEMA News

SN-2011-02-Cover.jpg

Cover Story

The economy and the environment have been the major drivers for many
markets over the last three years, and they have also been consistent
topics of conversation among tire and wheel experts. The tire industry
underwent a sort of accordion buckling in inventory as the economic
slowdown led consumers to balk at anything other than critical
expenditures and then pent-up demand caused a sudden resurgence.

“I’ve long considered myself lucky to work in an industry I love and serve as an advocate for issues that have such a tremendous impact on the future of the automotive aftermarket,” Spagnola said.

Business

  • In the November 2010 issue of SEMA News, we discussed how
    SEMA-member companies might use auctions to find the perfect vehicle to
    feature in promotions and advertising. Such vehicles can provide value
    well beyond their material worth by helping customers realize long-held
    dreams. In some cases, however, the effectiveness of even the optimal
    vehicle eventually diminishes, whether because of changing styles, a
    new marketing direction or other factors.

  • Marketplace, Service Center & Manufactures' Representatives Roster

Chris Kersting

  • This issue of SEMA News continues our tradition of highlighting the great new products our manufacturers unleashed at the SEMA Show. Through SEMA News, the SEMA website and a variety of other media outlets, we amplify and carry forward one of the Show’s primary value propositions: creating high-level awareness for the industry’s innovative and trendsetting new products.

Events

  • A special group of enthusiasts entered the Las Vegas Convention Center on the final day of the 2010 SEMA Show. Despite the trade-only attendance rule, this select group was granted a “golden ticket” through the SEMA Opinion Leader Program.

  • The economy and the environment have been the major drivers for many
    markets over the last three years, and they have also been consistent
    topics of conversation among tire and wheel experts. The tire industry
    underwent a sort of accordion buckling in inventory as the economic
    slowdown led consumers to balk at anything other than critical
    expenditures and then pent-up demand caused a sudden resurgence.

  • “I’ve long considered myself lucky to work in an industry I love and serve as an advocate for issues that have such a tremendous impact on the future of the automotive aftermarket,” Spagnola said.

From The Hill

  •   Official SEMA Political Action Committee Logo 

    After an exciting competition late last year, the Street Performance Council (SPC) Select Committee earned the distinction of winning the 2010 SEMA Political Action Committee (PAC) Council Challenge. The contest ran between August and October, and the winner was the council Select Committee that was both 100% “PAC approved” and contributed the highest dollar amount.

Government Affairs

  • SEMA is supporting Michigan legislation that would allow any municipality to issue a permit for a sanctioned motor vehicle racing event on highways, streets or airport runways within its geographical jurisdiction. Current Michigan law allows only cities to issue these permits.

Industry News

  • 2013 Ford Fusion, Lincoln MKZ, 2012 Chrysler 200, Ford Fiesta-Based CUV, Volkswagen’s New Midsize Sedan

  • Students preparing for careers in the automotive industry may be
    eligible to receive financial awards ranging from $1,000–$4,000 through
    the 2011 SEMA Memorial Scholarship Fund.
    The scholarship application, which is due April 1 and requires college
    transcripts and letters of recommendation, is now available here.

International

  • The seventh annual Global Media Awards program found 150 companies
    being recognized by an international panel of automotive journalists at
    the 2010 SEMA Show. Twenty-four of the top automotive journalists
    hailing from 15 important world markets for specialty products rolled
    up their sleeves, and each selected 10 products from the New Products
    Showcase that they thought would most appeal to consumers in their home
    markets.

Internet

  • Marketers looking to get a handle on social media as a promotional tool
    have found an easy solution: Integrate the medium into existing e-mail
    marketing programs. The pioneers of this method say that a little
    creative contact with current and potential customers on social
    networks, such as Facebook, Myspace and Twitter, can add new muscle to
    tried-and-true e-mail.

New Products

  • More than 190 exhibitors registered for a booth in the 2010 SEMA Show’s new Global Tire Expo—Powered by Tire Industry Association (TIA). This section of the Convention Center was dedicated to the tire industry, serving as a focal point for buyers searching for the hottest tire-related trends and products.

  • Changing the look and feel of a vehicle instantly, wheels and wheel accessories remain extremely popular with buyers and enthusiasts. In fact, for the 2010 SEMA Show a total of 17,839 buyers noted a specific interest in wheels, hubcaps and related accessories on their registration questionnaire. More than 140 exhibitors were on hand to satisfy their curiosity, exhibiting in a new Show section dedicated exclusively to wheels and related accessories.

SEMA Heritage

  • When Petersen Publishing Company photographer Eric Rickman took this photo in October 1958, Paul Schiefer’s involvement in developing a safe, “slipper” clutch for drag racers was still a decade away. So was the honor of being the very first inductee into SEMA’s Hall of Fame.