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Cover Story

For the first time in its history, the SEMA Show Directory has been combined with the Show issue of SEMA News magazine. The combination provides the benefit of having both publications reach more readers earlier. SEMA News readers now have the opportunity to preview the 2011 SEMA Show Directory, making Show planning easier and more productive. The SEMA Show Directory is a valuable resource to help plan and navigate the features of the SEMA Show and its 2,200 exhibitors.

Business

  • To our very good friends, family and extended family:

    It’s almost impossible to believe, but this is the 45th time the SEMA Show has been the reason for this family to get together, celebrate the past year and take a glimpse into the future. I say “family” because this industry has grown stronger by banding together for the past few years. What you see at this year’s SEMA Show is an example of what a family can do when it pulls together and pushes through tough times.

  • For the first time in its history, the SEMA Show Directory has been combined with the Show issue of SEMA News magazine. The combination provides the benefit of having both publications reach more readers earlier. SEMA News readers now have the opportunity to preview the 2011 SEMA Show Directory, making Show planning easier and more productive. The SEMA Show Directory is a valuable resource to help plan and navigate the features of the SEMA Show and its 2,200 exhibitors.

  • Amp’d Emblems®

    Amp’d Emblems® are custom illuminated car emblems, which are powered by your car’s electrical system using our patented technology. These lighted car emblems are currently available for the rear and front of select late models of Acura, Honda, Lexus, Mazda, Mitsubishi, Nissan and Scion. These LED enhanced emblems are sold as an easy-to-install kit. Subtly yet impressively accenting your emblem and vehicle with class. Make your vehicle stand out among the crowd! For more information, visit us at www.ampdemblems.com.

    bonspeed Wheels

    bonspeed Wheels are “high-performance-grade,” forged billet aluminum wheels manufactured to the highest standards in California. bonspeed was born on the streets of Southern California, and its designs are the leader in the industry. With a wide variety of styles, the exclusive Color Forged finish options and sizes from 15-in.–26-in., bonspeed can fit your vehicle. Each bonspeed wheel is custom machined to order for hot rods, musclecars, trucks and exotics. Visit us online at www.bonspeedWheels.com, or dealers call 888-999-7258.

Chris Kersting

  • This year’s SEMA Show once again has innovation at every turn, including the pages you are now holding in your hands. Regular SEMA News readers will notice that, for the first time ever, we have combined the SEMA Show Directory with the Show issue of the magazine so that both publications reach more readers earlier. Many of you first reading this in your offices will now have a chance to preview the SEMA Show Directory two weeks prior to the Show, which should make your Show planning faster, easier and more productive.

Events

  • The SEMA Show is a major attraction in Las Vegas, and most attendees and exhibitors will spend the majority of their time either on the Show floor or participating in the many educational and networking opportunities afforded by the event. But Las Vegas is also one of the premier recreational venues in the world, offering not only world-class entertainment from all facets of show business, but also a wealth of cultural, historical and outdoor possibilities. Check out the official Las Vegas tourism site at www.visitlasvegas.com to discover a host of shows, activities, restaurants and more. And be sure to review the discounted rates for many of the city’s major attractions in the “Best Bang for the Buck” sidebar on p. 266. Meanwhile, browse the accompanying photos and captions to get a taste of what’s on tap.

  • West Coast Customs (WCC) returns to the glitz and glamour of the SEMA show in Las Vegas, NV. West Coast Customs known for their amazing builds at their headquarters in Corona, CA,   are bringing their shop on the road to the Las Vegas Convention Center for the SEMA Show.  At the West Coast Customs Experience inside SEMA, West Coast Customs will open their shop to SEMA members who will have the chance to work hand in hand with the crew to build 4 new GM Sonic’s before the show is over.

  • The SEMA Show is the industry’s premier trade event, where exhibitors
    and buyers come together to prepare for the coming year’s commerce. But
    it is also one of the greatest custom and collector car shows in the
    world, where the latest creations by master craftsmen are put on
    display. In some cases, these rolling sculptures are being revealed for
    the first time anywhere.

  • As the world’s premier automotive aftermarket trade event, the 2011 SEMA Show concentrates a vast number of attractions and opportunities under one roof. So many, in fact, that it’s practically impossible to know about them all unless you’re highly organized. Step inside the massive Las Vegas Convention Center (LVCC) for the SEMA Show, and you’ll discover more than 1,500 new products plus the latest equipment and technology being developed by more than 2,000 exhibitors, including 500 first-timers alongside major manufacturers and new suppliers. With the Show rapidly approaching, we suggest the following tips for attendees wishing to take full advantage of the event’s many opportunities.

  • On behalf of the Tire Industry Association (TIA), I would like to welcome you to Las Vegas and to this year’s Global Tire Expo—Powered by TIA! We hope you find everything you need to make your business a stronger and more dynamic enterprise.

    We’re excited and pleased that last year’s Expo was such an overwhelming success. Over the past year, we have continued our work with our valuable partner—SEMA—in order to make this year’s Expo even better.

  • The following personalities are slated to appear at the 2011 SEMA Show. (Listings as of September 2, 2011.)

  • The custom-designed pinewood cars featured in the Builder’s Challenge, which is part of the annual Pinewood Drag Races sponsored by the Hot Rod Industry Alliance (HRIA), will be autographed by the builders and displayed at the 2011 SEMA Show’s HRIA booth. The drags were held in conjunction with SEMA’s Leadership Days, July 29, at the Renaissance Hotel in Long Beach, California.

From The Hill

  • Each August, members of Congress spend the month in their districts
    meeting select businesses and organizations to learn more about how
    policies crafted in Washington directly affect homegrown industries.
    These events can help provide solutions to issues specific to local
    congressional districts and businesses while helping to establish
    long-term working relationships between SEMA members and their elected
    officials.

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Industry News

  • Mustang GT500, BMW M3, VW GTI, Camaro ZL1

  • UPS—the official logistics provider of NASCAR—will feature its NASCAR Sprint Cup Series driver David Ragan at this year’s SEMA Show. Kicking off the day speaking at the New Products Breakfast, Ragan will also be at the UPS booth the morning of Tuesday, November 1, to sign autographs.

Internet

  • New free tools from Google, Bing and Twitter are making it virtually
    effortless for companies to solicit a positive review from a satisfied
    customer and then instantly redistribute that review to the customer’s
    online social circles. The technology—essentially a recommendation
    button that is clicked to indicate an endorsement—can be added to any
    company webpage or product page in a matter of seconds.

Member News

  • HRIA LogoHot Rod Alley may be one of the smaller sections of the annual SEMA
    Show, but it is also one of the oldest. A trip through Hot Rod Alley
    reveals innovations, products and history that have been the foundation
    for many of the other areas of the Show.

  • SEMA Scholarships CommitteeEach year, the SEMA Memorial Scholarship Fund distributes between $100,000–$150,000 in scholarships to deserving students who plan to pursue careers in the automotive industry. The distributions include awards for vocational schools and two-year, four-year and postgraduate work, with a percentage designated for the families of employees of SEMA-member companies. There is also a Loan Forgiveness Program to help repay student loans for employees of SEMA-member firms. This year, three eBay auctions will contribute significant awards to the SEMA Memorial Scholarship Fund.

  • When the doors open for this year’s SEMA Show at 9:00 a.m., November 1, eager attendees will swarm the Las Vegas Convention Center floor with maps in hand, comfortable shoes on their feet and a bundle of business cards in their briefcases. It will begin a week of meet-and-greet, show-and-tell and shaking hands.

  • Wheel & Tire Council (WTC) - SEMA CouncilIt is that time again! The 2011 SEMA Show is nearly upon us, and you can almost hear the hustle and bustle of the South Hall beginning to rev up as exhibitors, buyers and media all prepare for what is anticipated to be a fantastic Show. The Show offers so many opportunities for attendees that it is often difficult to schedule your time and take advantage of everything. A few of the must-attend events for the wheel and tire segment of the specialty-equipment industry are hosted by the Wheel & Tire Council (WTC) and include a general membership meeting, networking, the awards reception and educational programming. Do not miss these opportunities to get involved, influence change and better position your business.

  • Street Performance Council (SPC) - SEMA CouncilTo help kick off its annual Leadership Days, held July 27–29, SEMA introduced automotive businesses to the latest technological trends and opportunities with the Business Technology Symposium (BTS). Held at the Renaissance Hotel in Long Beach, California, the day-long gathering presented participants with solid education, proven strategies and best practices from experts in the fields of online marketing, multimedia sales and eCommerce.

  • Street Performance Council (SPC) - SEMA CouncilTo help kick off its annual Leadership Days, held July 27–29, SEMA introduced automotive businesses to the latest technological trends and opportunities with the Business Technology Symposium (BTS). Held at the Renaissance Hotel in Long Beach, California, the day-long gathering presented participants with solid education, proven strategies and best practices from experts in the fields of online marketing, multimedia sales and eCommerce.

  • Street Performance Council (SPC) - SEMA CouncilTo help kick off its annual Leadership Days, held July 27–29, SEMA introduced automotive businesses to the latest technological trends and opportunities with the Business Technology Symposium (BTS). Held at the Renaissance Hotel in Long Beach, California, the day-long gathering presented participants with solid education, proven strategies and best practices from experts in the fields of online marketing, multimedia sales and eCommerce.

  • Street Performance Council (SPC) - SEMA CouncilTo help kick off its annual Leadership Days, held July 27–29, SEMA introduced automotive businesses to the latest technological trends and opportunities with the Business Technology Symposium (BTS). Held at the Renaissance Hotel in Long Beach, California, the day-long gathering presented participants with solid education, proven strategies and best practices from experts in the fields of online marketing, multimedia sales and eCommerce.

  • Street Performance Council (SPC) - SEMA CouncilTo help kick off its annual Leadership Days, held July 27–29, SEMA introduced automotive businesses to the latest technological trends and opportunities with the Business Technology Symposium (BTS). Held at the Renaissance Hotel in Long Beach, California, the day-long gathering presented participants with solid education, proven strategies and best practices from experts in the fields of online marketing, multimedia sales and eCommerce.

  • Professional Restylers Organization (PRO) - SEMA CouncilThere is no better place to kick off your SEMA Show week in Las Vegas than at the third annual NovemberFest awards reception on Tuesday evening, November 1. The event—open to all council members and guests who’d like to learn more about the Professional Restylers Organization (PRO)—will be held at the Las Vegas Hilton, Ballroom B, 5:30 p.m.–7:30 p.m.

    The festivities include a salute to recipients of the prestigious PRO awards: Restyler of the Year, Manufacturer of the Year, Nat Danas Person of the Year and the Jim Borré Lifetime Achievement honoree. To R.S.V.P., visit the PRO webpages at www.SEMA.org/pro, or stop by PRO booth #12461 located in the North Hall of the Las Vegas Convention Center (LVCC) to pick up free tickets on-site.

Required Reading

  • This month, we’re highlighting a few publications written for race fans. While these publications focus primarily on consumer events, they are important to industry professionals because they reach thousands of active and loyal consumers. These publications do a great job informing their readers about our industry’s products as well as relaying important information, such as legislation updates. We encourage the industry to support these publications and add them to your list of required reading.

SEMA Heritage

  • How do you get your share of attention at the SEMA Show when foot traffic is shoulder-to-shoulder thick? Some gimmicks these days have gotten pretty outrageous but—as you can see in this photo from the 1971 Show—SEMA showmanship is a decades-long tradition.