Cover Story

Richard “Dick” McMullen, Chuck Schwartz and Van Woodell Join the SEMA Hall of Fame.

A hall of fame—it’s a place reserved for legends, trailblazers,
visionaries and leaders. It’s bestowed on sports figures, musicians,
inventors and others who inspire and shape an industry. A hall of fame
is how the world finds out that, hey, this is a person whose work,
contributions and service have left an indelible mark.


  • Unlike other types of salespeople, manufacturers’ representatives work
    for multiple companies across multiple product lines in a large
    geographic area, either as individuals or as part of an agency.

  • If you scan no farther than these next words, know this: You should read The Business of Speed: The Hot Rod Industry in America, 1915–1990 by David Lucsko.

  • The concepts aren’t totally new to the automotive world: Get a group of
    designers together, brainstorm a vehicle concept, noodle out the
    financing, then sell every unit the market will bear.

  • In traditional hobbyist terms, automotive restoration refers strictly
    to classic cars rebuilt using classic car parts. And while there
    remains a significant portion of the market for which that holds true,
    today’s restorations are just as likely to include an amalgam of modern
    running gear as well as comfort and safety systems combined with
    factory-spec knobs, moldings, panels and fabrics.

  •   Official SEMA Restoration Icon 

    In 2009, 14,573 buyers went to the SEMA Show in Las Vegas specifically to identify the newest trends and products available in the automotive restoration market. In pursuit of new and original equipment replacement parts, buyers had the opportunity to meet face-to-face with 65 exhibitors in the Restoration Marketplace section of the Show, who registered 68 products in the New Products Showcase.

  •   SEMA News-August 2010-Restoration Retailers 

    The Restoration Marketplace section of the SEMA Show floor is dedicated to the new and original replacement parts that retailers need to satisfy their customer’s cravings. It’s home to the products and services that help cherry-out four-wheeled, family heirlooms and upgrade vintage tin to 21st century technology.

  •   Official Tools & Equipment Show Icon 

    The SEMA Show is the once-a-year epicenter for automotive accessories. It’s more than 1,500 exhibitors offering their best products and services to more than 100,000 attendees. The must-see attraction for many is the custom, one-of-a kind vehicles on display throughout the Las Vegas Convention Center.

  •   Official ProPledge Logo 

    SEMA News recently had the chance to catch up with well-respected manufacturer and ProPledge participant 3dCarbon. We spoke with the company’s vice president of sales and marketing, Ernie Bunnell, to learn a little more about its products and about how 3dCarbon is utilizing ProPledge’s benefits to differentiate itself from its competition. 

Chris Kersting

  • SEMA-member companies have continually appealed to consumers through
    the creation of new and interesting products—and not just to stay
    competitive within our own marketplace.


  • In just a few months, specialty-equipment exhibitors will descend upon
    Las Vegas for the annual SEMA Show, providing qualified buyers with a
    can’t-miss opportunity to check out new products, connect with industry
    suppliers and peers, stay up-to-date on industry trends and attend
    educational seminars.

From The Hill

  • As the political climate continues to evolve in advance of the 2010 elections, SEMA members arrived in Washington, D.C., for the biennual SEMA Washington Rally.

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Industry News

  • With SEMA’s Installation Banquet & Gala Fundraiser just around the corner—Friday, July 23, at the Pasadena Convention Center in Pasadena, California—SEMA members are encouraged to make their reservations now and celebrate the industry’s icons and the volunteers who have helped shape the specialty-equipment industry currently enjoyed by millions of enthusiasts.

  • Aston Martin DB9, Buick Regal Wagon, Lotus Exige, Ford F-150 Raptor



  • While hackers once delighted in bringing down gargantuan computer networks like those of the Pentagon and multinational corporations, the latest breed is more apt to harass and bully much smaller businesses—including those in the automotive specialty-equipment market.

Required Reading

SEMA Heritage

  • Stu Hilborn didn’t build the sleek streamliner that has become so closely identified with him and his pioneering efforts in developing fuel injection. No, the car was originally built by a man named Bill Warth, who raced it on Southern California’s dry lakes in 1939 and 1940.