Cover Story

Rick Rollins, president of Rollins Performance Marketing LLC, began his term as the chairman of the SEMA Board of Directors in July 2009. His career has included stints as a counterman, a buyer, a regional sales manager and a company owner, and he has also shown his competitive flair in open-wheel race cars.

He has been active in SEMA as well as in the Performance Warehouse Association (PWA) throughout most of his professional life and was elected to the SEMA Hall of Fame in 2006. Rollins was twice named the PWA Person of the Year and has served a total of 16 years on the SEMA Board of Directors. He recently took time to trade questions and answers with SEMA News, discussing his hopes and visions for the association.


  • One of the most profound effects of the recession was the decline in
    U.S. vehicle sales, which plummeted from nearly 17 million in 2006 to
    about 10.6 million in 2009, according to Ward’s AutoWorld.

  • Barry Meguiar’s family has been in the car-care business for 109 years,
    and he’s personally headed up the company that carries the family name
    for more than four decades. 

  • ProPledge Official LogoWe recently had the good fortune to speak with Bob Corwin, first vice president of Alliant Insurance Services, to discuss his company’s role and service offerings within ProPledge.

  • SEMA Restyling and Car Care IconThe SEMA Show is the premier destination for buyers in the specialty-equipment industry looking to find new products and services for their customers. In 2009, 25,086 buyers went to Las Vegas specifically to bring the newest restyling and car care offerings from the Show floor into their own retail shops.

  • SEMA Restyling and Car Care IconAs the economy starts to rebound, retailers are taking on a new mission—customer recovery. While analysts argue about the official end of the recession, business owners know that the economy doesn’t turn around until new customers begin to open their wallets.

Chris Kersting

  • We’ve just come from the first SEMA Show Exhibitor Summit, held May
    25–27 at the Las Vegas Convention Center, and the feedback we’ve
    gathered has been tremendous.


  • It’s almost that time of the year again when SEMA recognizes the efforts of its Board of Directors at the SEMA Installation Banquet & Gala Fundraiser. As the outgoing Board members are honored for their service, the newly elected directors are presented and welcomed by SEMA members.

From The Hill

Government Affairs

  • Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.

Industry News


  • At the end of 2009, there were more than 13,000 franchised automotive dealers in China. Many of them are so-called 4S dealerships, which indicates that the dealer not only sells new cars but also services vehicles as well as sells spare parts.


  • Riding the momentum of social media’s virtually unbridled growth, consumer reviews have become a powerful, proven tool for spiking company sales and are showing signs of becoming even more potent.

Required Reading

  • Last year, journalists in the Los Angeles area reported on a rare SEMA event that took place in Pasadena, California. It wasn’t the amazing collection of vehicles that made the event unique. Rather, it was the fact that the SEMA Show ‘N Shine car show was a fundraiser open to the general public.

SEMA Heritage

  • Don “The Snake” Prudhomme announced his retirement in January, closing the book on a stellar drag-racing career that spanned nearly five decades.