Rick Rollins, president of Rollins Performance Marketing LLC, began his term as the chairman of the SEMA Board of Directors in July 2009. His career has included stints as a counterman, a buyer, a regional sales manager and a company owner, and he has also shown his competitive flair in open-wheel race cars.
He has been active in SEMA as well as in the Performance Warehouse Association (PWA) throughout most of his professional life and was elected to the SEMA Hall of Fame in 2006. Rollins was twice named the PWA Person of the Year and has served a total of 16 years on the SEMA Board of Directors. He recently took time to trade questions and answers with SEMA News, discussing his hopes and visions for the association.