As a part of SEMA’s Leadership Days, the 2010 Business Technology
Symposium (BTS), sponsored by SEMA’s Street Performance Council (SPC)
and held Friday, July 23, at the Pasadena Convention Center in
Pasadena, California, drew 113 specialty-equipment industry attendees,
from business owners to IT professionals.

The 2010 SEMA Show is mere weeks away, but the Show organizers have been working diligently since the Las Vegas Convention Center’s doors closed last year to bring even more value to attendees. In addition to the traditional offerings—more than 1,800 exhibitors, 1,500 industry-changing product innovations and dazzling vehicle displays—this year’s SEMA Show boasts more than a dozen new or improved features.

Returning champions were vanquished, former challengers made strong showings and the industry’s leading ladies brought home two inaugural trophies at the third-annual SEMA Pinewood Drag Races.

On July 9, 2010, collector-car enthusiast organizations across the nation gathered to celebrate the first-ever Collector Car Appreciation Day, as designated by U.S. Senate Resolution 513 (S. Res. 513). Events ranging from car cruises and shows to small-business open houses and special offers were held to honor the cultural and educational importance of collector cars.