Hot Rod Alley
SEMA News - June 2010
During the last SEMA Show, 14,879 buyers went into the Las Vegas Convention Center to see the latest innovations in the hot-rod market. More than 70 exhibitors set-up booths in the Hot Rod Alley section, registering 90 products in the New Products Showcase. Attendees scanned products from Hot Rod Alley exhibitors 2,955 times during the Show. And judges presented the elite New Products Showcase trophies to five exhibitors from Hot Rod Alley. Honors went to Flaming River Industries, MasterShift, RideTech, Coker Tire and Dakota Digital.
According to Tom Sweeten of Sterling Hot Rods in Sterling, Virginia, the Showcase places the spotlight on the ideal gear for his customers. “We’re not a big enough shop that we have a CNC machine and make all new stuff, but we’ve found a lot of things in the New Product Showcase that we can incorporate into the business,” said Sweeten. “…a paddle shifter, some stainless steel exhaust systems and a lot more. This area spotlights everything so that it’s a little easier to see a lot of stuff.”