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Cover Story

There have been eight rough patches in the marketplace since the automotive specialty-equipment industry began back in the ’30s.

Numbers add up to a substantial number of specialty-equipment prospects.

Measuring consumers’ performance parts and accessories purchase intentions.

Data you need to succeed in this business environment.


Chris Kersting

  • The automotive world is in flux. While it is impossible to foresee
    every wave in the sea change that is upon us, it is imperative that we
    understand where we are today in order to chart the best course for


Government Affairs

  • Law and Order is an update of some of the most recent federal and state
    legislative and regulatory issues that could potentially impact the
    automotive specialty-equipment industry.

  • California Assemblyman Mike Duvall is the new chairman of the SEMA-sponsored State Automotive Enthusiast Leadership Caucus.

Industry News

Inside SEMA

  • Every program or service offered by SEMA will come through or affect this department at some time, in some fashion.


  • One of the most effective ways to market automotive specialty
    equipment is to obtain coverage in enthusiast media—magazines, websites
    and broadcast programs.


Products / Catalog

Required Reading

  • This month’s “Required Reading” highlights the many articles that talk about how important it is for businesses to position themselves as industry leaders.


SEMA Heritage

  • At the 2008 Los Angeles Auto Show, California Governor Arnold Schwarzenegger received a two-hour, behind-the-scenes tour.