SEMA News

COVER_sn_1209.jpg

Cover Story

This is the first in a series of SEMA News stories based on the idea of
“Best Practices”—the use of reliable and repeatable methods to ensure
business success.

Designing new specialty-equipment products is a laborious,
time-consuming procedure, and time is not a friend, as manufacturers
will attest.

These are tough times for automotive performance aftermarket companies.
The entire paradigm on which many built their existence—the dominance
of the internal-combustion engine—appears to be collapsing.

The automotive industry landscape is very rocky right now. A rapid
sales rebound is not on the horizon, and many companies are going
through radical restructuring.

Ford was the Vehicle Manufacturer of the Show for the 2009 SEMA Show,
but its support for specialty-equipment companies goes well beyond
that. The Ford Licensed Accessories Program offers qualified SEMA
members the chance to boost sales of their products through Ford
dealerships.

Car and truck buyers seek the vehicles that best suit their needs, including the need to be individual.

Business

  • The SEMA Education Institute (SEI) recently finalized an agreement with Harvard Business School Publishing to offer a series of web-based business training courses for SEMA members.

  • It may be the worst economy seen in several generations, but companies are still spending money marketing their brands in motorsports.

  • SEMA is continuing in its goal to help the specialty-equipment industry pave the way forward with a recently added member benefit: MySEMA, a social networking tool available on the SEMA website.

  • This is the first in a series of SEMA News stories based on the idea of
    “Best Practices”—the use of reliable and repeatable methods to ensure
    business success.

  • These are tough times for automotive performance aftermarket companies.
    The entire paradigm on which many built their existence—the dominance
    of the internal-combustion engine—appears to be collapsing.

  • The automotive industry landscape is very rocky right now. A rapid
    sales rebound is not on the horizon, and many companies are going
    through radical restructuring.

  • Ford was the Vehicle Manufacturer of the Show for the 2009 SEMA Show,
    but its support for specialty-equipment companies goes well beyond
    that. The Ford Licensed Accessories Program offers qualified SEMA
    members the chance to boost sales of their products through Ford
    dealerships.

  • Car and truck buyers seek the vehicles that best suit their needs, including the need to be individual.

Business Technology

Chris Kersting

Government Affairs

  • The laws and regulations that govern how SEMA members do business have an increased and growing impact on the way automotive specialty-equipment products are made, distributed and marketed.

  • Working on behalf of California enthusiasts of specialty vehicles
    (street rods, custom vehicles, kit cars and replicas) and in
    cooperation with the Department of Motor Vehicles...

Industry News

  • ProPledge is a program targeted to overcome the traditional barriers associated with specialty aftermarket products sold during the new-vehicle sales process—namely warranty and customer satisfaction scores (CSI).

  • Spy Shots: Toyota FT-86, BMW M5, Lexus LF-A, Mitsubishi cX

International

  • SEMA News is interviewing top distributor/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers.

  • Thirteen SEMA-member companies recently traveled to Beijing, China, for
    a firsthand look at the developing Chinese market for specialty
    products—or, as referred to in Chinese, Gaizhuang.

Internet

  • While YouTube has emerged as a marketing juggernaut for businesses, many firms are also discovering that the free video-sharing service has scores of other uses—all of which are also free for the taking.

Required Reading

Research

  • Other than powertrain components that have to coexist with vehicle
    on-board computers, mobile-electronics components can often be the most
    complex specialty-equipment accessories added to a vehicle.

SEMA Heritage

  • In August of 1969, Bill “Grumpy” Jenkins and his Grumpy’s Toy IV Camaro
    walked all over the competition at the Super Stock Nationals held at
    the York U.S. 30 Dragway in Pennsylvania.