SEMA Heritage

Inside the Future

SEMA HeritageConcept cars and styling exercises—especially those from the ’50s and ’60s—were often just that: exercises to showcase a designer’s wild ideas about the future of automotive design. Sometimes they previewed a production model to come, but more often they were the result of a fertile imagination coupled with whatever styling trend was current at the time.

Biggest Year Ever

SEMA HeritageWhat a difference a year makes. While the first High Performance and Custom Trade Show drew about 100 exhibitors to the drafty halls of Dodger Stadium in 1967, the second edition a year later moved to the modern, well-lit Anaheim Convention Center, where 140 exhibitors used 201 10x10-ft. booths to display their products and make their 1968 sales pitches to 3,800 distributors and dealers from all over this country, Mexico and Canada.

The Senter of it All

Louis SenterThere are names synonymous with automotive performance: Iskenderian, Edelbrock, Hilborn, Weiand. Those who know Louis Senter and understand his achievements in performance and the automotive aftermarket rank him right up there with those other pioneers. Yet his isn’t the same kind of household name in this industry. That’s because when Louis and his brother Sol took on Jack Andrews as a partner in their new Los Angeles speed shop in the mid ’40s, they named it Ansen Engineering, a combination of the principles’ last names.

Go-Cart Cavalcade

Some 10 years after its founding, Hot Rod was branching out, looking for new trends to appeal to its speed-hungry readers. Late ’50s and early ’60s issues continued to cover the traditional hot-rodding venues—Bonneville, Indianapolis, Pikes Peak and NHRA-sanctioned dragstrips across the country—but other forms of motorsport were appearing regularly, too.

Racing Roadsters

SEMA Heritage Racing RoadstersIn the days of hot rodding’s infancy, there were a lot of ways—and places—to go fast if you lived in Southern California. Top-speed runs at the desert dry lakes had been going on since before World War II; drag racing was beginning to boom for those whose speed needs could be contained in a quarter-mile; and oval tracks flourished throughout the area, drawing everything from rough-and-tumble jalopies to nitro-fed midgets.

Motorama Milk Truck

Not content with launching just a publishing empire, Robert E. Petersen put on a series of car shows in the early ’50s that he called Motorama. The first one was held in 1950 at the Shrine Auditorium in Los Angeles, but later shows were staged at the art deco palace that was the Pan Pacific Auditorium. Hot rods, Bonneville race cars, drag racers and custom cars straight from the pages of Petersen’s magazines made up a big portion of these Motorama shows, but they also included new cars, antiques, motorcycles and classics from the ’30s and ’40s.

From Jazz to Fiberglazz

The first-ever SEMA Battle of the Builders television special is set to air at 8:00 p.m. EDT on Sunday, March 8, on the Velocity Network. Months of filming went into the production, culminating on a live stage at the SEMA Ignited afterparty this past November in Las Vegas.In late 1963, Ed “Big Daddy” Roth was a busy guy. By that point in his career, he had built the Outlaw, Beatnik Bandit and Tweedy Pie—cars that established him as one of the premier (and wackiest) car customizers on the West Coast. Model maker Revell took notice of Roth’s creations and began offering scale versions of them as well as model kits of Roth’s freaky monsters, including Mr. Gasser, Drag Nut and Rat Fink.

Mr. Supercharger

The next big fad is GMC superchargers,” wrote LeRoi “Tex” Smith in the June 1964 issue of Rod & Custom magazine. He was talking about how blowers were moving from pure racing applications to the street, and the opening pages of the story included this photo of Tom Beatty in his shop in Sun Valley, California. “Mr. Supercharger himself,” as Tex called him.

Tricks of the Trade

The equipment may have changed, but many of the tips laid out in this October 1964 Car Craft magazine story on “Photographing Cars” are still worthwhile for anyone interested in taking better pictures of their cars (or trucks, hot rods, customs, sports cars, motorcycles, you name it). The equipment may have changed, but many of the tips laid out in this October 1964 Car Craft magazine story on “Photographing Cars” are still worthwhile for anyone interested in taking better pictures of their cars (or trucks, hot rods, customs, sports cars, motorcycles, you name it).

The date on the photo job for this story was July 1964, making the subject Mustang a new car. The California hard license plate and Galpin Ford plate frame suggest that it was not a press vehicle but instead belonged...

With a Bullet

Not to be confused with the billet grilles that took off in the ’80s, bullet grille treatments were a hot modification trend in the late ’50s. So hot, in fact, that Car Craft magazine put a custom ’55 Chevy with a close-up of its sparkling bullet grille on the cover of its December 1959 issue.

The how-to story inside demonstrated how easy the pieces were to install, thanks to several bullet grille kits that had hit the market. California Custom Accessories in Los Angeles offered three different kits, with 24, 36 or 42 bullets, at prices ranging from $30 to $55. (The 36-piece kit was used for the Chevy featured in the story.)

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