About this product:
The opinion leader program continued each succeeding year, including at
the 2011 SEMA Show, where some of the nation’s most active and
influential automotive enthusiasts provided additional firsthand
feedback through participation in onsite focus groups that provided
deeper insight into enthusiasts’ perspectives and attitudes about the
automotive specialty-equipment industry. The information gathered during
these focus groups, and a separate online session with another group
recruited at random from the general population, has now been compiled
in a new SEMA publication entitled 2011 Opinion Leader Report. It is available free to SEMA members. Non-members may also download the report for $200.