Required Reading

The Future Is Now

ImpactAs the automotive specialty-equipment market continues to grow, so does the need to identify the next generation of industry leaders and innovators. Through the years, the association has helped foster this new generation with programs such as the SEMA Memorial Scholarship Fund, Career Day and Launch Pad. However, as reported by the publications below, several other programs and opportunities are available for young individuals who are passionate about the automotive aftermarket and want to break into the industry.

Opportunities Rise for Young Enthusiasts

The SEMA Young Guns regional program was created in 2017 to recognize young talent and foster the future growth of the automotive aftermarket industry. Car builders age 27 or younger throughout the country now have an opportunity to showcase their vehicles at the SEMA Show and receive acknowledgement from within the automotive industry. Several publications have recognized the new talent and highlighted the program’s significance.

SEMA’s Philanthropic Efforts

In addition to hosting the world’s leading automotive aftermarket trade show, SEMA continually works on initiatives that help support and grow the industry. Some of those initiatives include school programs that foster youth interest in the automotive industry, funding for special industry projects, and programs that support SEMA Cares—a group that brings the voice and resources of the SEMA community together to make a positive difference for those in need. The publications below reported on some of SEMA’s recent philanthropic efforts.

Reaching International Markets

The SEMA Global Media Awards program brings international exposure to SEMA Show exhibitors who participate in the New Products Showcase. As part of the program, international journalists are invited to select products that they feel would have a large appeal in their home countries, and the chosen companies are recognized with Global Media Awards. The publications below helped paint a picture of the 2017 program by covering some of the companies that won awards at last year’s SEMA Show.

One-Stop Shop!

Autobody NewsIn addition to being the number-one destination for buyers at the SEMA Show, the New Products Showcase makes headlines because it captures the attention of the journalists covering the Show. Exhibitors at the 2017 SEMA Show discovered that the simple act of participating in the Showcase drove traffic to their booths and also generated awareness and added media exposure for their products. Take a look at media coverage that the 2017 SEMA Show New Products Showcase generated.

Internationally Known

DrivingThe SEMA Show is the premier automotive aftermarket tradeshow, bringing together manufacturers of automotive parts and accessories with buyers from all over the world. Among those who gather at the exclusive event in Las Vegas are international journalists who are there to share with their readers the latest trends, new products and announcements from the Show. The publications below give a perspective on how international media portray the SEMA Show in their part of the world.

SEMA Legislation

TurnologyIn any given year, scores of legislative and regulatory issues arise that may impact the automotive aftermarket and SEMA-member businesses. Staying up-to-date on everything happening in Washington, D.C., and in state governments can be a challenge. The SEMA Government Affairs team is dedicated to advocating on behalf of the industry and monitoring legislation and regulations.

New Aftermarket Products

Diesel PowerEvery year, the automotive world converges at the trade-only SEMA Show in Las Vegas where attendees learn about the latest trends and emerging technology in the aftermarket industry. Exhibitors also take the opportunity to introduce their latest product offerings, many of which are displayed in the New Products Showcase, making it the number-one destination for attendees at the event and the subject of many articles (as seen below) by the more than 3,500 journalists covering the SEMA Show.

Making Headlines

More than 250 top vehicle customizers competed in the fourth annual SEMA Battle of the Builders contest—one of the industry’s most prestigious vehicle-build competitions—held during the 2017 SEMA Show in Las Vegas.

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