As the market for Advanced Driver Assist Systems (ADAS) becomes more established, the demand to retrofit older vehicles with those systems will also increase, creating significant new opportunities for companies in the automotive specialty-equipment industry.
For the fourth consecutive year, the prestigious SEMA Battle of the Builders competition experienced growth, featuring more participants and increased media coverage. The publications below are but a small sample of the many media outlets that informed their readers about the more than 300 builders who entered this year’s contest. The field included not only builders from the United States but also from other countries—some of whom were among the finalists—and aspiring builders 27 years and younger.
Some legislative initiatives can have a huge effect on the automotive aftermarket, impacting the way products are made, distributed and marketed. Because of those risks, SEMA’s government affairs department—which also includes the SEMA Action Network and the SEMA Political Action Committee—was created to continually fight unjust legislation that hinders the association’s members and the aftermarket industry as a whole. The publications below covered some of SEMA’s recent efforts to stamp out legislative threats.
One of SEMA’s missions is to provide the automotive aftermarket with outstanding professional development and training resources. Through various programs, such as the SEMA Young Executives Network, SEMA Launch Pad and SEMA Memorial Scholarship Fund, the association is helping to develop the industry’s next generation of leaders and innovators. To learn more about the results of some of these programs and initiatives, read the articles by the publications below.
Thanks to a better economy and lower gas prices, trucks have made a comeback in the aftermarket. As a result, they had a major presence at the 2016 SEMA Show. From classics such as a ’41 Dodge Power Wagon and a ’58 Jeep FC170 that was named a SEMA Battle of the Builders Top 10 finalist to modern marvels such as a ’17 Ford F-250 and a ’16 Nissan Titan XD with 37-in. tires, almost every type of pickup ever produced was displayed at the SEMA Show.
Since its inception in 1967, the SEMA Show has remained a trade-only event open exclusively to industry professionals. To give the general public a chance to share in the excitement, the association hosts SEMA Ignited at the conclusion of the final day, featuring a parade of the hundreds of cars and trucks displayed at the Show in the SEMA Cruise.
Because the entire automotive aftermarket industry is focused on the SEMA Show in November, exhibiting companies use the opportunity to host press conferences or seminars and make announcements relating to their goods and services. The media coverage below is proof that what happens at the SEMA Show reaches far beyond the Show floor.
Every year, paint and coating manufacturers use the SEMA Show to exhibit their current palettes and introduce new colors. If early registration trends hold, paint companies will have a larger presence at the 2017 SEMA Show, giving publications such as the ones below even more colors and products to write about.
As the premier automotive trade show in the world, the SEMA Show attracts visitors from more than 140 countries. In fact, 25% of attendees are from outside the United States. That includes international media who share trends, new products and announcements with readers throughout the world.
Tires are especially important because they are the only vehicle components that actually touch the ground. A variety of publications cover the latest tire offerings to help keep consumers and the industry in the loop on new compounds and designs. These publications were among the many that attended the 2016 SEMA Show to document the newest tires available from manufacturers exhibiting at the Show.