The SEMA market research department’s primary focus is to develop research reports on consumers and the automotive aftermarket industry to help SEMA members make better business decisions. In addition to providing rich data for businesses, the SEMA market reports available at www.sema.org/research provide journalists with quality data that is often used in their reporting. Below are a some of the journalists who have referenced SEMA’s findings in their stories.
Since 1963, SEMA has been at the forefront of the automotive specialty-equipment market, creating programs that support companies from all market segments of the industry. Manufacturers, distributors and resellers from all over the world look to SEMA to help them grow their businesses and identify new products and trends. They’re not the only ones; media, such as those below, rely on SEMA to keep a finger on the pulse of what’s happening in the industry as well.
Although the SEMA Show has been cancelled for 2020, the annual event continues to have unique value propositions. Collision-repair professionals attend the SEMA Show every year to learn about new tools and products coming into the auto-body repair market. They also attend the SEMA Show to participate in niche-specific educational seminars and network opportunities focused on their market. Below are media outlets that have recently reported on the 2019 SEMA Show and collision-repair technology.
To help aftermarket companies manage their product data and generate more business, the SEMA Data Co-op (SDC) offers a centralized database that enables manufacturers to author, validate, store and distribute product data to distributors and retailers. With the SDC’s comprehensive set of online data-management tools, businesses can manage data such as descriptions, pricing, images, UPC codes and other information critical for online and in-store sales. For more information about the SDC, visit www.semadatacoop.org.
Since 2013, the SEMA Launch Pad program has given young entrepreneurs, students and business owners age 18–39 an opportunity to launch their products into the $44.6 billion automotive aftermarket industry. The top 15 participants in this year’s program have moved on to the online voting stage of the competition (www.sema.org/launchpad).
The annual SEMA Show is where manufacturers in the automotive specialty-equipment industry exhibit their latest trends, newest technologies and hottest products. Many exhibitors enter their products in the New Products Showcase. As the number-one destination at the SEMA Show, the Showcase provides companies with a great opportunity to highlight their latest offerings, and it allows exhibitors to not only shine a spotlight on specific products but also generate foot traffic to their booths.
In 2019, the Jeep Wrangler was named SEMA 4x4-SUV of the Year for the 10th time, and was joined by the Ford Mustang (Car of the Year), Chevrolet Silverado (Truck of the Year), Audi RS 3 (Sport Compact of the Year), and Polaris RZR (Powersports Vehicle of the Year).
For the fourth consecutive year, SEMA is traveling across the country as part of its Young Guns program (www.semayoungguns.com) to support and encourage builders ages 27 years and younger. The association has partnered with 13 events across the country to identify Young Guns who possess exceptional car-building skills, craftsmanship and ingenuity. One winner from each event will receive, among other prizes, an all-expenses-paid trip to the 2020 SEMA Show in Las Vegas to participate in the SEMA Battle of the Builders competition. The publications below are among those that have reported on the program.
Many exhibiting companies begin announcing their SEMA Show efforts months before the start of the Show in hopes of drumming up interest. The goal is to entice attendees—especially buyers—to stop by their booths to see what they have to offer and thereby create business relationships. One way exhibitors bring attention to their SEMA Show efforts is by informing media outlets, such as those below, and their readers about the products they will showcase.
The all-new SEMA Overland Experience at the 2019 SEMA Show enabled buyers to see products and vehicles developed specifically for overlanding, a growing adventure travel lifestyle that has taken off in the United States during the past decade. The new exhibition was housed in the Performance Pavilion at the Las Vegas Convention Center and featured dozens of customized vehicles with fully popped-out tents, sunshades outfitted for survival and portable kitchen systems—all displayed alongside exhibitors supporting the overlanding market. As evidenced by the coverage below, the new feature was a big hit.