Every year, paint and coating manufacturers use the SEMA Show to exhibit their current palettes and introduce new colors. If early registration trends hold, paint companies will have a larger presence at the 2017 SEMA Show, giving publications such as the ones below even more colors and products to write about.
As the premier automotive trade show in the world, the SEMA Show attracts visitors from more than 140 countries. In fact, 25% of attendees are from outside the United States. That includes international media who share trends, new products and announcements with readers throughout the world.
Tires are especially important because they are the only vehicle components that actually touch the ground. A variety of publications cover the latest tire offerings to help keep consumers and the industry in the loop on new compounds and designs. These publications were among the many that attended the 2016 SEMA Show to document the newest tires available from manufacturers exhibiting at the Show.
The SEMA Show remains the world’s premier automotive specialty-equipment products trade event, gathering the industry’s brightest minds and hottest products in the automotive, truck, SUV, powersports and RV markets under one roof. The Show is also where car builders from throughout the country display their latest projects, featuring products from companies exhibiting at the Show, and these amazing cars have been highlighted by many media outlets.
Nearly 3,000 products were entered in the New Products Showcase at the 2016 SEMA Show. Products were entered in 16 different categories, and awards were given to the most innovative and cutting-edge automotive aftermarket products based on a variety of factors that included quality, marketability, innovation, technology, consumer appeal and more. As part of the program, every product submitted was displayed in the New Products Showcase and promoted to hundreds of media outlets. Below are some of the publications that have given the products additional media exposure beyond the SEMA Show floor.
In only three years, the SEMA Battle of the Builders competition, held annually during the SEMA Show, has grown by leaps and bounds, and interest in this year’s edition was at an all-time high. Thanks in part to more than 250 vehicles that were entered into the competition and the new Young Guns distinction for builders who were 34 years old and under, this year’s contest generated plenty of media coverage (see the samples below) and will again be showcased in its own hour-long TV special that will air February 6, 2017, on the Velocity Network.
Over the last year, the SEMA Board of Directors—working closely with SEMA members and other industry leaders—has made it a priority to engage the next generation of automotive professionals. The aftermarket has joined together to give today’s youth hands-on experience with vehicle modifications, thereby igniting the passion that many of them already have.
Last year, the U.S. Environmental Protection Agency (EPA) issued a proposed rule in 2015 that would have prohibited the conversion of emissions-certified vehicles into race cars. Although the agency intends to withdraw the proposal, it continues to assert authority to regulate the modification of vehicles used for competition under the Clean Air Act, thereby leaving the racing industry, its businesses and enthusiasts in a state of uncertainty.
The automotive consumer and trade media have taken note of the many benefits offered by the SEMA Garage and how manufacturers looking to streamline their research-and-development processes and increase profitability are turning to the SEMA facility. A full-service photo cove, training center, 3D scanning and printing and a complete Technology Transfer program are just some of the many services offered by the Garage.
As worldwide interest and enthusiasm for vehicle customization grows, SEMA is right there in some of the most promising international markets to help its manufacturers deliver the products sought by enthusiasts around the world. One of the most exciting markets is in the Middle East where SEMA organizes a trade-only SEMA section at the annual Custom Show Emirates in Abu Dhabi. Approximately 40 U.S. manufacturers were able to meet one-on-one with pre-vetted buyers from 10 countries in the region. SEMA’s international activities are garnering regional media attention, as seen below.