People And Places

35 Under 35

Young and Rising Industry Stars

Who’s who among young industry entrepreneurs and up-and-comers? That was the question SEMA News set out to answer a full year ago with its inaugural “35 Under 35” feature article.

Looking to the future SEMA News editors asked the industry to help identify 35 people age 35 and younger who were already making an impressive mark on the specialty-equipment industry and taking it in exciting new directions. The article drew a lot of attention and praise from aftermarket newcomers and veterans alike—so much so that nominations immediately began flowing in for a second year’s class of young go-getters. In the following pages, we are pleased to present a fresh slate of 35 honorees for 2013.

Four Who Made a Difference

George Barris, Eric Grant, Wade Kawasaki and Joe Schubeck Enter SEMA’s Hall of Fame

Often, those who truly make a difference never really set out to do so. They’re simply pursuing a dream, a passion. And yet, through sheer perseverance, innovation, dedication and a high dose of excellence, they somehow suddenly find themselves changing everything, revolutionizing an industry and inspiring a legion of followers.


Marla Moore Named 2012 SEMA Person of the Year

The SEMA Person of the Year Award ranks among the association’s most prestigious honors. For 2012, it was bestowed upon Marla Moore of Hypertech during the recent SEMA Show Industry Awards Banquet, held Thursday, November 1, in Las Vegas. Moore, who is currently the chair of the SEMA Businesswomen’s Network (SBN), has been involved with the specialty-equipment industry for more than three decades.

Meet the 2012–2013 SEMA Board of Directors

As a trade association, SEMA is governed by an elected Board of Directors that is composed of industry leaders who volunteer considerable time, talent and insight to guide the organization.

Elected by the association’s membership at large, SEMA’s Board of Directors reflects the wide spectrum of businesses to be found within the specialty-equipment marketplace, from manufacturing to distribution, and from sales to service suppliers.

A Message From Paul “Scooter” Brothers

It’s hard to believe, but here we are again in Las Vegas to showcase the work of our family members from the past year. The SEMA family consists of everyone on the Show floor and everyone back home that made all this possible. When you enter the Show you will see only a glimpse of the automotive specialty parts world, which is far larger than even the Show itself. However, the dedication, passion and vision of the entire SEMA family is plainly evident, concentrated into one week in Las Vegas. It’s a view of the future that we are proud to present.

35 Under 35

In order to qualify for the SEMA News “35 Under 35” list, each individual first required nomination by his or her peers. In evaluating those nominations, we looked for signs that the candidate is someone who, at age 35 or under, already displays the responsibilities of leadership and has become a trusted, skilled player within his or her own organization. We also considered the level of industry involvement shown by these individuals and their expertise in their particular segment as perceived by their customers and peers.

John Menzler: 2011 SEMA Person of the Year

SEMA presented John Menzler of the COMP Performance Group with the 2011 Person of the Year Award at the SEMA Show Industry Awards Banquet in Las Vegas on the evening of Thursday, November 3. As a longtime SEMA member as well as a Hot Rod Industry Alliance (HRIA) and Automotive Restoration Market Organization (ARMO) Select Committee member and mentor to many in the industry, Menzler received ringing applause as banquet emcee Dave McClelland announced to a packed house, “Congratulations, John!”

Paul “Scooter” Brothers

An Interview With the New Chairman of the SEMA Board of Directors

“Scooter” Brothers
has been working with cars since he could walk. He is the son of a
mechanic, and even though his dad wasn’t interested in racing, Brothers
got hooked on it while he was still in high school in the late ’60s. He
got involved with some of the men who started a company called Racing
Head Service and, with a four-year break while he served in the navy,
he’s been in the automotive performance business ever since.



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