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The Racing & Performance section of the SEMA Show is the largest on the floorplan, completely taking over the Central Hall of the Las Vegas Convention Center each year.

In 2012, a total of 507 exhibitors set up booths, entering a vast array of their latest offerings into the Ideas Alive, featuring the New Products Showcase. The following pages represent more than 500 of the new and featured products that exhibitors registered in the Showcase. Along with the products, journalist Steve Campbell interviewed industry executives to get their thoughts about the trends they perceive and some words of advice about what might lie ahead.

Wheels & Accessories New Products

Wheel manufacturers continue to innovate with attention-grabbing designs, vibrant colors and exotic finishes. Striking a delicate balance between style, fitment and overall performance—nearly 200 exhibitors unveiled their latest creations at this year’s Show.

The following products spotlight innovations from Wheels & Accessories section exhibitors, as seen in the 2012 SEMA Show New Products Showcase.

SEMA Show New Product Awards

Winners in 16 Categories From Among More Than 2,000 Entries

The New Products Showcase at the 2012 SEMA Show included more than 2,000 parts, tools, assemblies and packages. The displays encompassed must-see items for every segment of the industry, and each was examined by a panel of expert judges who ranked them for superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability. The judges then awarded “best in class” honors to products in 16 categories, along with two runners up in each division. We congratulate not only the winners, but also those who conceive and create all of the innovations that drive the industry.

New Products Showcase Preview

70+ Products to Be Unveiled at the 2012 SEMA Show

The SEMA Show is all about innovation and creativity. For a taste of what’s coming at the 2012 event, check out the more than 70 new products previewed here. During the Show, head to the upper level of South Hall for a look at the Ideas Alive: Featuring the New Products Showcase at the Las Vegas Convention Center from October 30–November 2, 2012.

Shift Into Fun

Powersports & Utility Vehicles Exhibitors Show Off

At the 2011 SEMA Show exhibitors in the Powersports & Utility Vehicles section unveiled more than 45 new products in the Ideas Alive: Featuring the New Products Showcase display. For buyers hoping to establish a direct link to leading manufacturers in this exciting market, these products provided the touch point.

Tools & Equipment Products

It is almost a given that anyone involved in the automotive specialty-equipment industry is a tool fanatic. Enthusiasts, technicians, retailers, executives—everybody has an appreciation for a tool or a piece of equipment that improves quality or makes a job easier or quicker.

New Restoration Products

From Model Ts to musclecars and beyond, the restoration of classic automobiles has been a thriving segment of the automotive specialty-equipment industry for decades. Dozens of new restoration products were introduced to warehouse distributors, jobbers and retailers at the 2011 SEMA Show, and the following pages contain a brief look at all of them, complete with contact information and, where applicable, part numbers.

New Car-Care and Restyling Products

About this product:

From modifying a vehicle’s original-equipment appearance with products such as new grilles or complete body kits to buffing oxidized paint on a classic muscle machine, car-care and restyling products can dramatically change a car’s look or add features unavailable from the OEM. Hundreds of items aimed at doing just that were introduced in the New Products Showcase during the 2011 SEMA Show, and we’ve gathered them here to give you a quick look at the innovations and trends that are bringing sparkle to the marketplace.

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Hot Rod Products and Trends

About this product:

Since the earliest performance parts began to emerge from the dust on dry-lakes proving grounds in Southern California following World War II, hot rods have been a mainstay of the automotive specialty-equipment industry. They spark the imaginations of builders in every car and truck niche, and they continue to enthrall the motoring public at show venues and on roads across the country.

The product listings on the following pages run the gamut from powertrain and drivetrain hard parts to interior and exterior accessories, but their common bond is that they were all featured in the hot rod category of the New Products Showcase at the 2011 SEMA Show. We’ve also interspersed observations about current trends from officers at leading companies involved in the hot rod industry, as well as from young executives who are closely connected to their enthusiast segments.

SEMA Members may get this content for free!

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