New Products

Hot-Rod Products

GTR TaillightsSince SEMA’s inception during the ’60s, the hot-rod market has been expanding with new products intended to make the culture of performance and restoration a continuing trend. The New Products Showcase gives Showgoers a shortcut to discovering the cutting-edge products that are keeping this segment on the forefront of the aftermarket industry. Exhibiting a positive trend, the Showcase had a 37% growth in product entries for products classified under the hot rod title. The following pages offer a look at the new products within the hot-rod segment.

Truck, SUV and Off-Road Parts for Work and Play

Ground Force Leveling KitThe trucks, SUVs and off-road section at the 2015 SEMA Show stretched more than 180,000 net square feet, and 42% of all display vehicles at the Show were trucks, Jeeps or SUVs. Those indicators are consistent with the fact that Ford F-Series, Chevy Silverado and Jeep’s Cherokee and Wrangler models have seen significant sales growth over the past several years, according to the “2015 SEMA Market Report.” It was no surprise, then, that the 2015 SEMA Awards for Hottest Truck and Hottest 4x4-SUV (presented annually to the most-featured vehicles around the Show) went to the Ford F-Series and the Jeep Wrangler, respectively.

More Power to You!

Racing and Performance New ProductsRacing & Performance continues to be the largest section at the SEMA Show, increasing steadily in net square footage from year to year. In 2015, exhibitors also entered nearly 1,000 racing and performance products into the New Products Showcase—growth of more than 25% over 2014. LED lights and EFI solutions were among the most-scanned products that piqued buyer interest. Other standouts included Brembo’s B-M8 monobloc caliper, winner of the Best Engineered New Product award; C&R Performance’s drag race barrel intercooler, winner of the Best Performance-Racing Product award; and aFe Power’s DFS780 series diesel fuel system, winner of the Performance-Street Product award.

Wheels & Wheel-Accessory New Products

ZenReplacing wheels can create an enormous change in the appearance of any vehicle, and properly selected wheels are also performance parts that reduce unsprung weight and improve handling. That’s why the wheel segment continues to be among the most robust in the automotive specialty-equipment industry. Wheel builders continue to refine manufacturing techniques such as laser cutting for high-quality surface finishes and evolving designs that include deep concaves, mesh spokes and revolving caps.

Tire Products From the SEMA Show’s New Products Showcase

Tire ProductsIn addition to co-presenting the annual Global Tire Expo (GTE)—Powered by the Tire Industry Association, the annual SEMA Show’s New Products Showcase also features a tire category with product for passenger cars, trucks and off-roading as well as associated equipment such as tire-pressure monitoring sensors, tire changers, sealants and more. The following pages provide a look at the entries in the tire section of the Showcase, with dozens of introductions and innovations for tire dealers and businesses that offer tire-related products.

2015 New Products Preview

For buyers, the SEMA Show is all about finding the latest and greatest innovations in the automotive sphere. The best place to start looking is the New Products Showcase, where exhibitors display their latest offerings in one place. This year, the New Products Showcase will be located in the Skybridge between the Central and South Halls.

Tools & Equipment Products

Tools & Equipment

In an industry like the specialty-equipment market, which thrives on originality, innovation is as much about how the job is accomplished as it is the finished product. Whatever your niche of choice, you don’t reach the end goal without the right gear. In the following pages, you’ll find new tools and equipment as featured at the 2014 SEMA Show. Take a look and imagine how these instruments could revolutionize your process, making the task at hand more efficient and enjoyable.

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