New Products

Tools and Equipment Products


The tools and equipment category represents the many products used by the automotive aftermarket each day to accomplish any number of goals. Tools and equipment are the unsung heroes of any garage or manufacturer. And just as the products themselves evolve, so does the need for exhibitor space at the SEMA Show.

Restyling & Car Care Products

Adams PolishesThe Restyling & Car Care section of the automotive aftermarket is constantly evolving and improving with new tools, procedures and compounds. This ever-changing segment has expanded its footprint at the SEMA Show, with more than 100,000 sq. ft. of Restyling & Car Care booth space in place for the 2018 Show thus far. The following pages summarize the Restyling & Car Care category from the 2017 New Products Showcase and include commentaries on the state of the market from industry experts.

Powersports & Utility Vehicle Products

Trigger POP DisplayThe Powersports & Utility Vehicles section of the SEMA Show is where you’ll find all sorts of products for use with motorcycles, ATVs, UTVs, side-by-sides and scooters. Entries in the 2017 New Products Showcase included options for lighting, electronics, recreation, batteries, hitches and more. You’ll find those products on the following pages, alongside insights from industry members who are already capitalizing on areas of growth. While they recognize a decline in the motorcycle niche, they are also seeing steady expansion in UTVs, whether for working, racing or family recreation. And UTV consumers—many of whom are also Jeep or pickup owners—are eager to customize their rides.

Collision Repair & Refinish Equipment

Accuvision-3DThe SEMA Show’s North Hall is home to the Collision Repair & Refinish section, where exhibitors feature tools and equipment for bodywork, painting and outfitting a shop. While collision-avoidance systems and other new technologies are transforming the way vehicles operate, the way repairs are diagnosed and performed is also beginning to shift. Business remains strong for shops around the country, and staying on the cutting edge is paramount.

Mobile Electronics New Products

’17–’18 Ford Raptor V6-3.5L Scorcher Blue Power ModuleFrom blind-spot monitoring and backup cameras to lane-departure warning, collision warning and everything in between, advanced driver assistance systems (ADAS) represent a billion-dollar opportunity in the mobile electronics segment of the automotive aftermarket industry. Mobile electronics products were well represented at the 2017 SEMA Show. The following is a collection of products that were on display in the New Products Showcase last year, along with commentaries by industry experts.

Hot-Rod Products

By all indications, the hot-rod market continues to thrive in today’s economic climate. As the hobby evolves, a younger group of enthusiasts is bringing fresh ideas and expanding the traditional boundaries of what qualifies as a hot rod. For many of today’s hot rodders, the “good old days” were the ’60s and ’70s, and vehicles from those model years are in demand. Trucks and late-model musclecars are also growing in popularity.

Truck/SUV New Products

It is no secret that trucks and SUVs are keeping U.S. automotive sales thriving, with OEMs adding new variants of crossovers and light trucks regularly—more than ever before in the last 15-or-so years. The recent North American International Auto Show, for example, saw the unveiling of three major truck releases—all from American manufacturers—likely to heighten truck sales even more in 2018.


New Racing & Performance Products

Advanced Clutch TechnologyBy far the most expansive section at the SEMA Show, Racing and Performance held steady in net square footage for 2017, again overflowing from the Central Hall of the Las Vegas Convention Center into the Racing Annex and Performance Pavilion. Hundreds of exhibitors gathered at the annual meeting place for the racing community to showcase products designed to add more power and performance, such as turbochargers, superchargers, exhaust systems, headers and many others.

New Wheel-Category Products

New wheels are among the easiest personalizations consumers can make to their vehicles and have therefore become a staple of the specialty-equipment industry. More than adding style, new wheels can affect functionality and performance, which means the segment is continually evolving. How can the market stay on top of the latest advances in design, materials and manufacturing processes? The answer is the annual SEMA Show, where all that and more is on display.

New Tire-Segment Products

Dream Eco ChainEach year, the SEMA Show plays host to the Global Tire Expo (GTE), presented by the Tire Industry Association. Located in the South Hall of the Las Vegas Convention Center, the 2017 GTE offered buyers a massive assembly of more than 3,000 tire and related products from manufacturers the world over, including the industry’s best-known brands.


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