New Products

SEMA Showcases 2018 New Product Award Winners

The 2018 SEMA Show featured nearly 3,000 new products on display in the New Products Showcase—the No. 1 destination for attending buyers and media. All products entered were eligible for SEMA New Product Awards in 16 different categories, including street-performance, racing, off-roading and mobile-electronics, and each category had one winner and two runners-up. The annual competition recognizes the development of ground-breaking new products introduced to the automotive specialty-equipment market.

SEMA Show Attendees: Check Out These Products

Advanced Clutch TechnologyYear after year, surveys indicate that one of buyers’ top objectives for the SEMA Show is to discover new products. The easiest way to meet that goal is to visit the New Products Showcase—buyers’ number-one destination at the Show. Located in the Skybridge between Central and South Halls, the Showcase is adjacent to the Media Center, making it convenient for members of the press as well.

Restoration New Products

Auto Custom Carpet

The practice of preserving and restoring cars is a steadfast automotive tradition. Restoration products revitalize a vehicle’s presence through cosmetic and practical enhancements while still maintaining its original essence. The restoration category is well represented at the SEMA Show, with 6% more category exhibitors in place for the 2018 Show than last year. The following pages include the restoration products from the 2017 New Products Showcase, along with market perspectives from industry experts.

Tools and Equipment Products


The tools and equipment category represents the many products used by the automotive aftermarket each day to accomplish any number of goals. Tools and equipment are the unsung heroes of any garage or manufacturer. And just as the products themselves evolve, so does the need for exhibitor space at the SEMA Show.

Restyling & Car Care Products

Adams PolishesThe Restyling & Car Care section of the automotive aftermarket is constantly evolving and improving with new tools, procedures and compounds. This ever-changing segment has expanded its footprint at the SEMA Show, with more than 100,000 sq. ft. of Restyling & Car Care booth space in place for the 2018 Show thus far. The following pages summarize the Restyling & Car Care category from the 2017 New Products Showcase and include commentaries on the state of the market from industry experts.

Powersports & Utility Vehicle Products

Trigger POP DisplayThe Powersports & Utility Vehicles section of the SEMA Show is where you’ll find all sorts of products for use with motorcycles, ATVs, UTVs, side-by-sides and scooters. Entries in the 2017 New Products Showcase included options for lighting, electronics, recreation, batteries, hitches and more. You’ll find those products on the following pages, alongside insights from industry members who are already capitalizing on areas of growth. While they recognize a decline in the motorcycle niche, they are also seeing steady expansion in UTVs, whether for working, racing or family recreation. And UTV consumers—many of whom are also Jeep or pickup owners—are eager to customize their rides.

Collision Repair & Refinish Equipment

Accuvision-3DThe SEMA Show’s North Hall is home to the Collision Repair & Refinish section, where exhibitors feature tools and equipment for bodywork, painting and outfitting a shop. While collision-avoidance systems and other new technologies are transforming the way vehicles operate, the way repairs are diagnosed and performed is also beginning to shift. Business remains strong for shops around the country, and staying on the cutting edge is paramount.


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