Following on the heels of successful events at the 2019 SEMA Show and elsewhere, the SEMA Businesswomen’s Network (SBN) is geared up for another activity-filled year. Committed to expanding the network’s reach and providing more opportunities for engagement, education and career advancement, SBN has set its sights on a series of events targeted at both its traditional audience of professional industry women and female students to also embrace others within the SEMA community.
SEMA-member manufacturers are known for their creativity, craftsmanship and innovation, and they go to great lengths to design and engineer their products. To assist with product development, member companies from time to time utilize resources available through the SEMA Garage.
In the 22 years since SEMA’s Wheel Industry Council burst on the scene, the group—now known as the Wheel & Tire Council (WTC)—has stayed true to its core mission: namely to identify industry challenges, deliver educational solutions, and provide networking opportunities.
When it was announced late last spring that the Light Truck Accessory Alliance (LTAA) had joined forces with the off-road segment and renamed the council the Truck & Off-Road Alliance (TORA), it signaled both a reaffirmation and a new beginning.
Competition is stiff, so what are you doing to increase sales? If your shop’s core business stems primarily from dealer-direct sales, start the year off with a bang by earning a coveted credential that can take your sales career to the next level and deliver a competitive edge.
Unlike most of the other SEMA councils and networks, the Motorsports Parts Manufacturers Council (MPMC) does not mark the SEMA Show in November as the beginning of “the holidays.” Quite the opposite.
During the late ’80s and early ’90s, SEMA’s Street Rod Market Alliance (SRMA)—the predecessor to the Hot Rod Industry Alliance (HRIA)—had a small booth in Street Rod Alley in the North Hall of the Las Vegas Convention Center (LVCC) at the SEMA Show. SRMA also had a feature-vehicle display area located nearby, which showcased several street rods of the day.
Every year since 1977, collector-car enthusiasts and auto restoration suppliers have flocked in droves to the annual classic- and collector-car swap meet, car corral and auction known as Spring Carlisle. Held on the massive fairgrounds in Carlisle, Pennsylvania, Spring Carlisle last year featured 3,000 vendors and drew more than 100,000 gearheads intent on celebrating all things automotive.
As conducting business in the automotive specialty-equipment market becomes increasingly complex and competitive, business owners from all walks of the industry are looking for an edge that will help their businesses thrive and grow. As a result, companies need an increasing amount of information to make sound decisions for both the short- and long-term future.
Activating the next-generation talent pool is a hot topic. To help inspire future influencers and innovators, SEMA offers resources designed to engage students and provide a pathway to careers in the automotive aftermarket.