In the 22 years since SEMA’s Wheel Industry Council burst on the scene, the group—now known as the Wheel & Tire Council (WTC)—has stayed true to its core mission: namely to identify industry challenges, deliver educational solutions, and provide networking opportunities.

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During the late ’80s and early ’90s, SEMA’s Street Rod Market Alliance (SRMA)—the predecessor to the Hot Rod Industry Alliance (HRIA)—had a small booth in Street Rod Alley in the North Hall of the Las Vegas Convention Center (LVCC) at the SEMA Show. SRMA also had a feature-vehicle display area located nearby, which showcased several street rods of the day.

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