Internet

Facebook’s Crackdown on Free Business Posts

With technology’s relentless evolution, businesses have a fresh crop of digital tools that they can use to pinpoint hot recruiting prospects in cyberspace and grab la crème de la crème before they get away. Social-media sniffers, mobilized career websites and video interviewing have all received major upgrades in the past year, making it even easier for businesses to snag prime candidates.For Many, a Bitter Pill

Businesses smarting over Facebook’s decision to severely limit their ability to communicate with people who like their business pages on the social network recently got an explanation from the web titan about the policy change. But many aren’t buying it.

“Facebook wants us to pay for real estate that we used to get for free,” said Leslie Nuccio, creative strategist for Meltwater, a social media monitoring and press relations firm.

8 Ways to Deal With Bad Online Reviews

While negative online reviews can be completely unsubstantiated, businesses must face a hard truth: The Internet never forgets. Without a detailed strategy in place for dealing with negative reviews, a thumbs-down from a customer—or a series of customers—can stay on the web forever and consequently erode profits forever.

Indeed, according to a Harvard study released in 2011, a simple one-star ratings increase of Seattle restaurants on Yelp spiked a...

Recruiting Via the Web

Even Easier With a New Crop of Tools

With technology’s relentless evolution, businesses have a fresh crop of digital tools that they can use to pinpoint hot recruiting prospects in cyberspace and grab la crème de la crème before they get away. Social-media sniffers, mobilized career websites and video interviewing have all received major upgrades in the past year, making it even easier for businesses to snag prime candidates.

Cruisin’ for a Bruisin’

Businesses still using Windows XP after April 8, 2014, will be courting peril, according to countless IT experts. All Microsoft support for the operating system ends on that day, leaving XP forever vulnerable to new security breaches.Businesses Still Using Windows XP After April 2014 Courting Peril

Businesses still using Windows XP after April 8, 2014, will be courting peril, according to countless IT experts. All Microsoft support for the operating system ends on that day, leaving XP forever vulnerable to new security breaches.

“The importance of upgrading from Windows XP cannot be overstated,” said Tim Rains, director of Microsoft Trustworthy Computing. “We truly want people to understand the risks of running Windows XP after support ends and to recognize the security benefits of upgrading to a more modern operating system.”

The Twitterization of Facebook

A Whole New Way for Companies to Promote With Hashtags

Companies looking to join highly specific conversations happening on Facebook now have an easy way to get there: Facebook hashtags. Essentially, Facebook allows users to categorize a conversation they’re having on the social network by using a simple hashtag (#) and keyword in their post. For example, log onto Facebook and type #InternetMarketing in Facebook’s search box, and you’ll be presented with all the posts on Facebook coded with that hashtag/keyword.

One-Size-Fits-All Websites

Not Always a Genius Move

While often ballyhooed as a panacea for the wide variety computing screen sizes company websites must accommodate, one-size-fits-all websites are actually a trade-off that often end up being more trouble than they’re worth.

The problem: these “responsive websites,” as they’re known—or sites that auto-sense a device’s screen size, and then respond by reconfiguring text and graphics to fit that screen size—often render on desktop PCs with ridiculously large text and other over-blown features that are tedious to wade through.

Rogue Cloud Use

Vulnerability Awaiting Plunder

Public cloud services, such as Dropbox, often leave sensitive company data vulnerable, according to many security pros. Rogue employees working with sensitive company data in public cloud services are regularly wreaking havoc at workplaces, triggering the loss of company secrets, the defacement of company websites and the loss of control over the cloud accounts to competitors and hackers.

“Enterprise IT is rapidly losing control of corporate data,” said Andres Rodriguez, CEO of data-storage company Nasuni. “It’s a risky proposition that IT needs to be in front of and not behind.”

Silver Bullet

Scott Doniger is a vice president at Sprinklr—the most powerful social-media dashboard on the market, according to Forrester.Manage All Social Media With a Single Tool

Companies looking for a single tool to manage their social-media presence across all networks can take heart: Dozens of all-in-one solutions are available that will make the most of a company’s presence on Facebook, Twitter, LinkedIn et al. Even better: Market-research firm Forrester conducted a rigorous study of la crème de la crème of these social-media dashboards and has come up with a list of what it considers “strong performers.”

Essentially, Forrester has done all the advance shopping and legwork for you. So if you’re looking for a single tool that will handle virtually every aspect of your social-media needs, Forrester suggests you investigate the following...

App Use Vs. Web

Microsoft Chairman Bill Gates recently rolled out Ad Pano, a platform for in-app ads running on Windows 8. A Marketing Opportunity Beckons

With mobile apps trouncing mobile websites as the preferred medium among smartphone and tablet users, businesses looking to reach those audiences are seriously considering marketing and advertising “in-app.” Essentially, mobile-device users are spending much more time with their apps than with the mobile web—in part because those apps often run much faster on smartphones and tablets than the mobile web does.

Trade Journal Case Studies

Business-to-business (B2B) marketers find that case-study articles placed in key professional and trade journals are some of the most effective ways to close new deals with current and prospective customers, according to a pair of new studies. Specifically, 67% of B2B buyers surveyed said that they relied on research and white papers presented by trade and professional organizations more than any other source when making purchasing decisions.A Marketing Home Run, Research Finds

Business-to-business (B2B) marketers find that case-study articles placed in key professional and trade journals are some of the most effective ways to close new deals with current and prospective customers, according to a pair of new studies. Specifically, 67% of B2B buyers surveyed said that they relied on research and white papers presented by trade and professional organizations more than any other source when making purchasing decisions.

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