Internet

New Directions in Web Analytics

About this product:

While web software has been around nearly as long as the web itself, the latest crop of upgrades make it easier than ever to precisely study what’s working best on your site and ensure that those best practices are replicated on every page. Indeed, as too many businesses learned the hard way in the early days of the web, a site that often seems easy to navigate in the eyes of company creators can actually represent a major challenge to visitors. Too often, this results in visitors clicking away in frustration—and often logging on to a competitor’s site.

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Online Advertising: Text Ads Still Work Best

About this product:

Despite all the buzz about rich media lately, the simple text ad is still the most effective way to advertise online, according to an October 2008 survey by iPerceptions (www.iperceptions.com). The market research company found that 25% of website visitors are more likely to click on a text-only ad when they visit a website—a preference that beat out every other ad format.

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