In a marked shift from previous years, hackers are much more likely these days to be bent on stealing your computing processing power than embedding ransomware or other malware in your network, according to a March 2019 report from IBM (www.ibm.com/security/data-breach/threat-intelligence). That’s because it’s much safer for hackers to simply steal your computing processing power over the internet—and use it for mining crypto currencies such as Bitcoin—than to get involved in planting other criminal software on business and corporate networks, according to the report’s authors.
Long established as an easy way for businesses to generate referred sales from other websites, affiliate marketing has only gained in popularity in recent years, bringing in significant pay-for-performance sales. One of the primary reasons the marketing concept has remained so popular is its simplicity: Encourage websites to post links advertising your product or service, then pay them a small commission for each sale they generate.
Getting customers to take the time to write a glowing review about your business often takes some cajoling, but as most businesses know, the payback is substantial. Online reviews have become the de facto arbiters of what’s cool, what’s not, what’s worth paying for, and what’s worth running away from. It appears that they’ll only become more influential in the coming years.
Artificial intelligence (AI) solutions are making it ridiculously easy to auto-generate professional-looking marketing videos these days, complete with story lines, special effects, cool transitions, soundtracks and narration. Incredibly, some of these solutions enable users to auto-generate a marketing video in as little as 15 seconds by simply entering some marketing copy into the app and then allowing its AI to automatically pull together stock audio and video into a finished production.
One of the best ways to maximize your presence on LinkedIn (www.linkedin.com) is to publish a weekly or even daily newsletter on the social network. Pretty much the de facto online meeting place for business professionals across the world, LinkedIn is considered so influential that Microsoft lunged at the opportunity to buy the network for $26 billion in 2016.
Businesses looking to move to the cloud can ensure that their security is world class with a game plan developed by one of the leading nonprofits in the space: the Cloud Security Alliance.
Businesses concerned about the havoc online reviews can wreak on their fortunes can take heart: The latest crop of online-review software solutions enables you to establish a powerful command center to monitor and influence your company’s reputation online.
IT security pros are gearing up in earnest for the newest threat to corporate security: viruses, malware and similar cybersecurity attacks turbocharged with artificial intelligence (AI). The reason: Just as AI is remaking every other part of the digital world with applications that can think for themselves and grow smarter over time, the wonder technology is also being hijacked by hackers to imbue already dangerous cyber threats with machine intelligence and creativity.
While artificial intelligence (AI) is increasingly being applied on a massive scale to alter the very nature of how the world works, it turns out AI is also very good at making everyday drudgery disappear.
Businesses eagerly awaiting the next generation of computing—blazingly fast quantum computers—can expect to see select applications run on the uber technology as early as 2020, according to Jorg Esser, a partner at business consulting firm Roland Berger.