Breaking Free
Businesses fed up with overly aggressive spam filters that block their ability to reach out to customers are turning to a new solution: bringing their own email server in-house. It’s a move that offers four major advantages.
Internet
Cool New Web Recruiting Tools
With unemployment at a stunningly low 4.1%, according to the U.S. Bureau of Labor Statistics, ensuring that your business is working with the latest web recruiting tools is crucial.
Five Ways New Artificial Intelligence Tools Improve eMail Marketing
While the wunderkinds in artificial intelligence (AI) labs have been tantalizing us for years with talk of AI products for business, the first money-in-the-bank applications are starting to emerge—especially when it comes to email marketing. Essentially, email marketing appears destined to be infused with AI tools forevermore. And if the promises hold up, the marketer’s job of successfully targeting and closing on prime prospects is going to get a lot easier.
When the Whip Comes Down
In a move to stop the online ad market from imploding, Google will roll out its own ad blocker in early 2018, designed to neutralize annoying, intrusive advertising on the web. The new Google strategy will significantly impact any business that advertises on an internet website. In a phrase: Unless you play nice with your web advertising, Google is going to shut you down in 2018.
Content Marketing: Now a Key Component in the Marketing Mix
Content marketing—the use of intrinsically valuable articles, videos images and more as a way to market a company’s products and services—is still one of the most popular forms of advertising for 2017, according to a survey of 500 top advertisers titled “The State of Digital Advertising 2017” (www.clickz.com/reports/the-state-of-digital-advertising-2017).
10 Cool New Video Marketing Tools
With more than a billion users on YouTube now (according to the company’s statistic page at www.youtube.com/yt/press/statistics.html), upping your game on video marketing has never been more important.
Back up or Die
Given that 61% of businesses reported that they’d been hit by ransomware in 2016 (https://cyber-edge.com/cdr), getting your act together on a backup plan for your systems and data has never been more imperative.
The Ever-Growing Ransomware Scourge
While ransomware has long been epidemic, the latest figures are positively chilling, with 61% of businesses surveyed last year saying they had been hit by ransomware, according to a study by CyberEdge Group (www.cyber-edge.com/cdr).
Not Your Father’s Toolbox
While it’ll be awhile before we can all have an IBM Watson supercomputer sitting atop our desktops, there are a number of artificial intelligence (AI) business tools you can use right now that will help you run smarter, faster and ahead of the competition. Essentially, these next-generation wonders tap into artificial intelligence’s ability to do a lot of the thinking and strategizing for you.
12 Ways To Thwart The Digital Imposter
While any sort of website identity theft is alarming, the version that results in a hacker taking command and control of your website—and ultimately of your business dealings—is especially brutal. Under that scenario, hackers find a way to break into your website and then take over all of the interfaces your business uses to operate that website.
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