As the mist clears on the great promises of artificial intelligence (AI), rubber-meets-the-road AI tools are beginning to emerge for social-media marketers who are looking for a gem-like polish on their text and full optimization of their campaigns on Facebook, Instagram, Twitter and the like.

While the wonders of artificial intelligence (AI) are often hyped beyond recognition, AI-powered recruitment software is actually offering real advantages to businesses. Scores of firms are currently using AI-driven recruitment software to automatically crawl the web for the kind of job candidates they want, auto-interview them via text chat or video on the spot, and then auto-schedule the most promising candidates for follow-up interviews by the person who does the hiring. Other programs automatically rifle through résumés submitted at your website for candidates with the exact qualifications you want. And still others design neuroscience games your job candidates can play, which glean the people who best exhibit the traits, skills and characteristics you’re looking for.

Businesses fed up with overly aggressive spam filters that block their ability to reach out to customers are turning to a new solution: bringing their own email server in-house. It’s a move that offers four major advantages.

While the wunderkinds in artificial intelligence (AI) labs have been tantalizing us for years with talk of AI products for business, the first money-in-the-bank applications are starting to emerge—especially when it comes to email marketing. Essentially, email marketing appears destined to be infused with AI tools forevermore. And if the promises hold up, the marketer’s job of successfully targeting and closing on prime prospects is going to get a lot easier.