Internet

Website Personalization

WebsiteGiven that personalization has become a dominant mantra among marketers these days, it’s no surprise that there are a number of solutions available that can significantly personalize a website for every visitor. Those services are able to pull off this personalization (which manifests in websites that can instantly change images, text, colors and more, based on who’s visiting) by amassing an ever-growing data profile on each of your customers and visitors.

Shame Police

InternetEssentially, a “Usually Loads Slow” splash screen served up by Google would pretty much be the kiss of death to any website, encouraging a web surfer to move along to an alternative site with better performance.

Selling With Emotion

AIGiven that face-to-face selling often results in communications breakdowns, it’s no wonder that artificial intelligence (AI) programmers are designing solutions that enable machines that help sell by sensing customer emotions. These AI solutions are able to use cameras and listening devices to determine if a customer is happy or sad, angry or disinterested, and alter their sales pitches based on that assessment.

Auto-Curated Content Management Systems

WebBusinesses looking to keep visitors glued to their websites and other digital properties with interesting content—including social-media posts, articles, images, videos, podcasts and more—are finding relief with auto-curation tools. Such solutions can be programmed to automatically search out and grab excerpts of interesting content, summarize and repackage them as original posts, and then port the results in a pleasing format to the company’s website, blog or even a social-media account.

Company Reports That Write Themselves

WebBusinesses looking to automatically generate written reports from their databases now have a raft of choices available, thanks to the emergence of writing software that uses artificial intelligence (AI). Such AI-generated writing solutions can drill down into company databases and automatically produce easy-to-understand written reports, unearthing insights about trends and company performance that might otherwise never see the light of day.

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