International

International Insight

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SEMA Newsis interviewing top distributors/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers. The distributor chosen for this month’s international insight into China is Hangzhou Xin-Works, also known as X Jeep 4WD. Hangzhou Xin-Works is a distributor, installer/retailer and importer of off-road specialty products. The company was established in 2003 and currently employs 16 people.

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International Insight

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SEMA News is interviewing top distributor/retailers in China in a series of monthly articles to introduce the larger players in the evolving specialty-equipment market in China to the magazine’s readers. The distributor chosen for this inaugural interview is Yunliang 4WD Beijing, a vertically integrated company with activities including sales and installation as well as importing and distributing products to other shops throughout China.

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The United States of…Europe?

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Selling product to a half billion citizens in 27 countries may have become a little easier as of May 2009 with the implementation by the European Parliament and the European Council of new, beefed-up regulations requiring member states to allow the sale and use of specialty-equipment products—and other manufactured goods—that are legally sold in one member state to also be sold within the borders of the others.

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Key Steps Leading to Global Success

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A great product mixed with great service is the key factor identified by Bob Scheid, vice president of export-savvy flywheel and clutch manufacturer Fidanza Engineering Corp., in the company’s growing overseas sales. The Perry, Ohio-based firm sells to 27 countries around the world and has always been an internationally focused company, growing its international sales alongside its domestic sales since the very start of the firm 12 years ago.

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Resources for Easing Your Way Into Exporting

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Selling products to overseas markets is an important opportunity often overlooked by manufacturers seeking new customers to help weather the economic storm. In the first three months of this year, more than $17.2 billion was generated in overseas sales of U.S. automotive vehicles, parts and engines. Moreover, selling products overseas is not all that different from selling to U.S. customers if the fundamentals are there—a good product at a good price.

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Global Press Coverage

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One of the most effective ways to market automotive specialty equipment is to obtain coverage in enthusiast media—magazines, websites and broadcast programs. Even the publication of a simple press release provides instant credibility with enthusiasts. But getting noticed in the morass of press packets, stories and brochures received on a daily basis by writers, editors and producers can be a frustrating and complicated task. All the more so when the publication services a different country.

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South Africa - Affordable U.S. Products Designed to Fit Region’s Market Sought

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For the last eight years, the activity of accessorizing and improving the performance of vehicles has transformed from a hobby to a fully fledged culture of fierce competition,” said Jaisivir Sewpual of the U.S. Embassy in Cape Town, South Africa. “In the race to individualize and distinguish their vehicles from others, enthusiasts constantly seek innovative, authentic specialty components and accessories. In this lucrative segment, South Africans are highly receptive to U.S. brands and often follow trends set in the United States.”

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SEMA Programs for Global Enterprises

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As the global economy changes, many SEMA-member businesses are taking advantage of new business opportunities. To help its member companies discover the most viable regions for growth, SEMA has developed a system of international programs that provide the groundwork for global expansion. SEMA works with organizations all over the world to promote automotive specialty-equipment businesses using everything from market reports and news releases to vehicle databases and networking.

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Russian Car and Specialty- Equipment Market Growing Fast

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The customizing bug has hit Russian shores, fueled by rising wages and growing consumer confidence. As credit has become more readily available in an improving economy, a growing number of middle-class Russians are buying cars and SUVs—often for the first time—and a growing portion of these motorists are customizing their vehicles.

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