This is the second in a two-part series about SEMA programs and resources to assist SEMA members in growing their overseas sales. The first part, “SEMA Programs and Resources for Global Commerce,” appeared in the April issue of SEMA News.
According to the findings of a recent survey of U.S.-based SEMA-member manufacturers, SEMA-member companies are exporting in greater numbers than ever before and are optimistic that those sales will continue to climb in the next three years.
There are a number of reasons for automotive specialty-equipment companies to consider exporting products to Mexico. Here are 10 good ones.
SEMA recently conducted a survey regarding the exporting activities of its U.S.-based member manufacturers. The 243 SEMA members that completed the survey represent nearly 11% of SEMA-member manufacturers located throughout the United States.
A customizing car culture is blossoming in China, and a group of SEMA-member companies flew to Shanghai to check it out. They spent a week at the China Auto Salon promoting their brands and gaining insights into how Chinese enthusiasts obtain products and use their vehicles in the market of 1.4 billion people. The U.S. delegation saw many signs of the developing Chinese car culture and eagerness among Chinese enthusiasts to upgrade their rides to take them to the race track or off-roading.
For the second summer in a row, more than 100 SEMA members, top international buyers, experienced exporters and providers of overseas services gathered July 25–26 for two days of networking and an exchange of exporting best practices and tips at the SEMA Export Fair, co-sponsored by the U.S. Department of Commerce.
“A good market with lots of potential” is how participants on the 2017 SEMA Australia trip summed up the Australian market in a post-trip survey. A full 100% of the participants completing the survey reported developing promising business leads that are expected to result in sales.
More than 25% of all buyers expected at the 2017 SEMA Show will come from more than 132 nations outside the United States. Show exhibitors should create an action plan to attract and service international buyers visiting their booths.
The United Arab Emirates (UAE) was the venue for the sixth annual SEMA Middle East Business Development Program in March. The 2017 event brought together pre-vetted trade buyers from 11 nations to meet with a delegation of 40 U.S. SEMA-member companies. The delegation included those returning for an additional SEMA Middle East program, such as aFe Power, Borla Performance Industries, COMP Cams and Injen Technology, as well as more than 23 manufacturers traveling to the Middle East with SEMA for the first time.
As the globalization of automotive manufacturing has accelerated in recent decades and U.S.-spec vehicles are now being manufactured and distributed via worldwide supply chains, a side effect has been the emergence of an increasingly affluent consumer class in much of the developing world. This, in turn, presents tremendous growth opportunities for American manufacturers offering goods and services that cater to this rapidly expanding market segment.