More than 170,000 automotive specialty-equipment professionals from all over the world—including 60,000 buyers—are expected to attend the 2019 SEMA Show, November 5–8, in Las Vegas. This year’s Show promises to deliver several new features and opportunities for exhibitors and buyers to connect across the more than 1 million sq. ft. of exhibit space inside and around the Las Vegas Convention Center (LVCC). SEMA Vice President of Events Tom Gattuso offered attendees a preview of what to expect this year as well as tips on how they can make the most efficient use of their time on the Show floor.
The SEMA Memorial Scholarship Fund awarded $272,000 to 97 individuals this year. The financial awards include scholarships for current students and loan-forgiveness awards to employees of SEMA-member companies.
More than 3,000 members of the media will attend the 2019 SEMA Show. They will represent all manner of publications—large and small, domestic and international, printed and electronic—and can sometimes provide a meaningful boost to a new-product launch or a brand’s image. In a recent survey, in fact, 42% of exhibitors told us that they measure success based on media exposure from the Show. If you’re one of those exhibitors, here are some best-practices tips for keeping your media interactions productive and efficient.
The good news for 2019 SEMA Show exhibitors is that the trade-only event is on track to draw more than 60,000 buyers, a large percentage of whom are already deciding which companies they will see. With the Show’s opening just weeks away on Tuesday, November 5, this is the critical point for first-time and veteran exhibitors alike to make sure that their booths and Show strategies are ready to go.
If you’re a buyer destined for the 2019 SEMA Show, now is the time to strategize a successful Show itinerary. First-time exhibitors are of particular interest because they bring never-before-seen products and services to the Show. As of June, more than 250 first-time exhibitors were already on the floorplan, and that data is offered here so you can get busy preparing a list of leads well before your Las Vegas arrival. Seasoned buyers will tell you that this is one of the best ways to hit the ground running and take full advantage of an active Show week.
As the domestic auto makers shift away from sedans and coupes, trucks and SUVs dominated the 2019 North American International Auto Show (NAIAS) held in the heart of Detroit. With less emphasis on autonomous vehicles at this year’s show, many of the manufacturers focused on trucks and SUVs that are powerful, highly capable and technically advanced. Many of them will make great raw material for aftermarket parts manufacturers.
The 2018 SEMA Battle of the Builders competition began with more than 300 vehicles entered by builders and customizers from all across the United States. The entries included vehicles crafted by both well-known, highly acclaimed builders and lesser-known younger customizers. The 2018 format was updated to provide a mechanism to recognize winners in four different categories: Hot Rod, Truck/Off-Road, Sport Compact and Young Guns (under 27).
True to form, the 2018 LA Auto Show—with media days branded “AutoMobility”—showcased the latest technological developments in the arenas of autonomy, safety, connectivity and electrification. More than a dozen OEMs held press conferences ahead of the show’s official opening to the public. Several models and concepts were noteworthy for their customization potential, promising business possibilities for manufacturers of specialty equipment.
For the past few years, the Young Executives Network (YEN) has partnered with SEMA Education to co-host Launch Pad, the premier pitch-style competition for the automotive aftermarket. The event aims to inspire young and future entrepreneurs to pursue their visions and to highlight the strong entrepreneurial spirit running through the core of the industry. As SEMA expands its focus toward younger generations and emerging technologies, the event has grown to fill the Westgate International Theater with an audience comprised of Show attendees and students participating in the SEMA Show Student Program.
The Global Tire Expo at the SEMA Show brings together every element of the tire industry to share ideas and do business. Powered by the Tire Industry Association (TIA), the Global Tire Expo draws attendees from around the world, providing a firsthand look at the latest in trends, technology and products.