Events

Top Marketing Tips for Exhibitors

MarketingWhile the SEMA Show builds the optimal environment for matching buyers with sellers, exhibitors may have a variety of different goals for the week, such as making new contacts, or connecting with current customers. With the 2017 SEMA Show now less than eight weeks away, it’s time to be serious about putting together a game plan for attracting the right buyers to your booth.

Must-See Features at the 2017 SEMA Show

new products showcaseAs we move closer to the rapidly approaching 2017 SEMA Show, the stage is set with an expansive selection of education seminars, special events and interactive experiences for Show attendees to live out firsthand. Year after year, SEMA renews its commitment to bring the most cutting-edge concepts and technologies to the automotive aftermarket, all under one roof in Las Vegas. The following is a list of the top must-see features for the 2017 SEMA Show.

Talking With Tom

GattusoAs product innovation propels the automotive specialty-equipment industry forward like never before, the 2017 SEMA Show promises to be the best opportunity yet for bringing buyers and sellers together. With 22 years of experience in producing automotive events, SEMA Trade Shows Director Tom Gattuso is the architect behind America’s largest annual gathering of small businesses in Las Vegas. He recently took some time to talk about what to expect and how to plan for the 2017 SEMA Show.

Firing on All Cylinders

Firing on All CylindersOften considered the mecca for the automotive specialty-equipment industry, the annual SEMA Show, held at the Las Vegas Convention Center, attracts more than 160,000 industry leaders from more than 100 countries. In 2016, the Show featured 2,325 exhibitors, including 383 first-timers—many of whom attended the Exhibitor Summit in June to help them prepare for the big stage.

Five Things Every Exhibitor Must Know

Tom GattusoSEMA Trade Shows Director Tom Gattuso has been involved with trade shows for decades, which puts him in a position to share information with trade show exhibitors about how to succeed. In the following interview, Gattuso outlines best practices on how to manage time, utilize marketing better and, ultimately, come away with the optimum return on your SEMA Show investment.

Building a Show Car

Big MikeSEMA Show week was jam-packed with valuable education sessions, each targeting a different demographic but with the same goal in mind—to help attendees to improve their business operations and run them more efficiently.

What’s New Coming Down the Road in 2017

f150The North American International Auto Show (NAIAS) in Detroit once again showcased a variety of new vehicles we’ll see coming down assembly lines in the next six to 12 months. And while there was a lot of chatter on future trends such as autonomous vehicles and ride sharing at this year’s show, it was the latest sheetmetal and a peek under the hood that everyone wanted to see and touch. With that, here’s what the aftermarket should expect and be gearing up for in the not-too-distant future.

SEMA Cares Jeep Revealed

Richard PettyIn what has become an annual tradition, Omix-ADA recently unveiled a project Jeep built in support of SEMA Cares, the association’s program benefitting children’s charities. The debut took place at the recent 50th anniversary SEMA Show in Las Vegas. After its unveiling at SEMA Central, the vehicle served as a dramatic conversation piece, raising vital awareness for SEMA Cares charitable efforts within the automotive aftermarket.

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