Events

Worldwide Appeal

Holley MSD RacepakAmong the throngs of international journalists who traveled to the 2017 SEMA Show from around the world were representatives from 27 top enthusiast media from 17 countries who were invited to serve as judges for the Global Media Awards (GMA). These print, digital and broadcast media were charged with the task of identifying up to 10 products each from the more than 3,000 products in the New Products Showcase that they believed would best resonate in their home markets. 

2017 SEMA Cares Ford Bronco Unveiled

SEMA Cares Boosted BroncoA partnership now eight years in the making, WD-40 Co. and SEMA Cares have again teamed to create a one-of-a-kind build, with SEMA Cares’ partner charities—Childhelp and the SEMA Memorial Scholarship Fund—as the beneficiaries. Over the years, WD-40 has produced vehicles representing a variety of niches, partnering with automotive aftermarket companies to help turn ideas into reality.

The 2017 SEMA Award

The SEMA AwardNow in its eighth year, the SEMA Award returns to illuminate the vehicles that SEMA Show parts and accessory manufacturers deem the hottest and most specialty-equipment-friendly. The award recognizes new and emerging trends while also guiding consumers to the most accessory-friendly vehicles in the marketplace.

“SEMA: Battle of the Builders” Returns to Velocity

Battle of the BuildersA new episode of the TV special “SEMA: Battle of the Builders,” based on the competition held during the 2017 SEMA Show, will premiere on the Velocity Channel on Tuesday, January 2, 2018. Since 2015, the unique one-hour program has aired on the network, giving viewers a rare behind-the-scenes look at the SEMA Show, up-close footage of the vehicles, and exclusive interviews with builders as they share their personal stories and journey to the world’s premier automotive trade show.

Leading Our Future

Combs and DeAndaMore than 3,000 automotive aftermarket professionals gathered on day three of the 2017 SEMA Show for the industry’s preeminent awards ceremony, the SEMA Industry Awards Banquet, held at the Westgate Hotel in Las Vegas. The annual Thursday-evening banquet is where specialty-equipment business is set aside for a moment to allow innovators, leaders and legends to take center stage as they are recognized for their contributions to the $42 billion industry.

SEMA 2017: Leading Our Future

After 51 years, the SEMA Show has become many things. Once primarily a marketplace for hot-rod parts, the Show has grown to embrace all things automotive, commingling varied tastes, disciplines and business models—all under one roof. It’s the one place in the world where you’ll find a customized Lamborghini sitting next to an outrageous hot rod, flanked by a 1,000hp Camaro and a custom Harley. With 12 distinctly different segments represented, the SEMA Show creates crossover possibilities and an energy far greater than the sum of its parts.

Leaders and Legends

Leaders and LegendsNearly 500 members of the automotive specialty-equipment industry attended the 2017 SEMA Installation and Gala, themed “Leaders & Legends,” at the Sheraton Fairplex Hotel & Conference Center in Pomona, California, July 28, to pay tribute to the specialty-equipment industry’s pioneers and dedicated volunteers.

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