Chris Kersting

Greenlight the RPM Act: A Recap and Call for Support of Needed Legislation

Chris KerstingA lot has happened since December, when we first learned of a U.S. Environmental Protection Agency (EPA) proposal that would effectively outlaw conversion of street cars into race cars. We filed opposition comments later that month. We then met with agency officials in January asking the EPA to reconsider their position. When that failed, we alerted the public in February.

SEMA: More Than Just a Show

Chris KerstingA surprising number of SEMA-member companies know their association for only one thing—the SEMA Show. True, producing a world-class trade show is one of SEMA’s most important functions, as the Show enables tens of thousands of buyers and sellers to come together to do business. But in addition, the association is working on many fronts, to deliver programs and information in response to the needs of our members and the industry as a whole.

SEMA Ignited: Growing the Pie

Chris KerstingFor years now, decades even, industry leaders at SEMA have undertaken initiatives to help reach and inspire the enthusiast, the semi-enthusiast and more than ever, the consumer who doesn’t yet identify as an enthusiast. The goal has been to introduce them to cool cars and trucks, the automotive lifestyle, and to spark the idea to use our industry’s great products. Together with our members’ own marketing efforts, we aim to help grow the specialty auto parts market.

SEMA Data Co-op: Past, Present and Our Vision for the Future

Chris KerstingThe idea of an industry-owned product-information data repository, run like a utility company for the benefit of the industry, was a topic of discussion at SEMA for many years. Then, as web searches increasingly became a driving factor behind sales growth, the need for high-quality product data to power wholesale, retail and web-based business systems became more obvious. And the benefits to specialty parts manufacturers—improving speed to market and providing information capable of driving consumer purchase decisions—became “must-have” capabilities linked to success in the marketplace.

Continuous Improvement: Responding to Your Feedback

Chris KerstingThe 2015 SEMA Show is upon us, but when the Show is over, don’t be surprised if we ask for your feedback. Our annual post-Show survey goes out to more than 3,000 Show attendees. It is part of our process to provide a SEMA Show and an association that are responsive to needs, lead the industry to future opportunities and deliver return on investment. We consider it essential, and you should, too.

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