Chris Kersting

The World Loves the Builds…and the Builders

Chris KerstingIn this issue, we review highlights of the Battle of the Builders competition, which has become one of the industry’s notable and prestigious vehicle-build competitions in just a few short years. Celebrating this year’s top builders is also an opportunity to note that Battle of the Builders and SEMA Ignited were launched so that more people all over the world could get a chance to see—and be inspired by—the incredible vehicles, innovative products and gearhead personalities gathered at the trade-only SEMA Show. From social media to top publications and conventional television, the visibility of content from the Battle of the Builders is the result of SEMA and our industry members working together to help grow the base of enthusiasts and our future market.

February: Strategic Planning Month

Chris Kersting

The Specialty Equipment Market Association exists for the benefit of SEMA members. To serve well, the association relies on input and guidance from industry representatives on the SEMA board and councils. The board meets quarterly to lead and oversee priority initiatives, but it is in February each year that we dedicate our meeting to more strategic, long-range planning.

Success at the SEMA Show: Tap These Resources

Chris KerstingIt’s exciting and inspiring to once again be in full SEMA Show mode. On our end, we are finalizing new Show features and details for what looks to be another record-breaking gathering of our industry. We hope that your plans are coming together as well, but we know that doing the advance work to assure a smooth and productive Show—especially for exhibitors—can sometimes seem overwhelming. We want to remind everyone that SEMA has excellent tools available to help.

The SEMA Town Hall Feedback Loop

Chris Kersting

Throughout this spring and summer, I’ve had the opportunity to meet many of you through our regional town hall meetings. These informal meetings allow industry members to have personal interactions with SEMA senior leadership, to share information about business concerns, and to learn more about the association’s programs and objectives.

Survey Says: Three Ways Exhibitors Get Great Results at the SEMA Show

Chris KerstingAs part of our planning for the SEMA Show each year, we poll our exhibitors, buyers and media from the prior Show and carefully review the results. I’d like to thank the 3,000-plus folks who responded to our most recent study, sharing with us your aims, perceptions and ideas for the SEMA Show. And good news: Both buyers and exhibitors report very high satisfaction with the Show, and we see their enthusiasm as preregistrations for the 2017 SEMA Show roll in at record levels.

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