Chris Kersting

Evolving to Serve You Better

Chris Kersting

More recently, SEMA has evolved a wide variety of new programs and even new business units such as the SEMA Data Co-op (SDC) and SEMA Garage, each offering more specialized services. As those specialized benefits become available, SEMA aims to reach relevant individuals within each company who might want to know about them. For example, a product data manager would be specifically interested in the SDC’s benefit of digitized product information—necessary to allow broader B2B and B2C exchanges in an increasingly online world. Similarly, SEMA Garage offers services specifically useful to product-development specialists and engineers, and SEMA legislative and regulatory alerts are of interest to company CEOs, legal advisors and those who communicate with the enthusiast community. It’s quite possible that information about such services and opportunities reaches its intended target less frequently if the member company’s primary contact is the only one informed of it.

Help Pass the RPM Act This Year

Chris Kersting

Readers may recall that the current EPA interpretation of the Clean Air Act does not allow any motor vehicle designed for street use—car, truck or motorcycle—to be converted into a dedicated racecar. This issue came to SEMA’s attention in 2015, when the EPA took the position that converted vehicles must remain emissions-compliant, even if they are no longer driven on public streets or highways. Although the EPA did not finalize the proposed rule, the agency still maintains that modifying the emissions system of a motor vehicle to convert it for racing is illegal. Manufacturing, selling and installing race parts for converted vehicles would also be a violation. Most recently, the EPA also announced that enforcement against performance tuning and parts is a top priority for 2020.

SEMA Data Co-op

Chris Kersting

For several years now, SEMA and our industry members have been working to build the industry’s most comprehensive and useful digital product data resource. The SEMA Data Co-op (SDC) now houses, updates and distributes product data for more than 480 active brands. And industry companies—both suppliers and resellers—are joining the SDC at an unprecedented pace. There is no single reason why, but a culmination of several factors that make the SDC increasingly vital to the industry. If you haven’t gotten on board, now’s the time.

2019 SEMA Show

Chris Kersting

As the saying goes, “that which gets measured, gets done,” which is why we take time each year to conduct a deep dive into how the SEMA Show went for exhibitors, buyers and media. Our annual Show Satisfaction survey quantifies a number of measures and provides feedback so that we can tune our plans for future Shows.

Nominate. Vote. Volunteer.

Chris Kersting

The origins of the SEMA trade association say a lot about the strong tradition of volunteerism that guides the association today. From its founding in 1963 and for years thereafter, the association had no paid staff. The benefits provided were entirely the work of board volunteers.

A World of Opportunities for Now and the Future

Chris Kersting

Here we are on the threshold of another outstanding SEMA Show—this year’s mind-blowing collection of innovative parts and accessories displayed on the most unique assemblage of one-off cars and trucks anywhere in the world. It’s a setting where the past inspires, the present fascinates and future trends materialize on the horizon. The industry is here for all opportunities, both current and future, and the SEMA Show is set to deliver.

SEMA Show 2019: Trend Spotting

Chris Kersting

With just four weeks to go, we can report that the 2019 SEMA Show is going to be an outstanding opportunity for industry buyers and sellers to do business. As in past years, exhibitor participation is stretching the limits of the facility. The Las Vegas Convention Center floorplan is packed with a remarkable array of companies representing every industry segment—and emerging new trends within those segments.

Max Your ROI at This Year’s SEMA Show

Chris Kersting

Preparations for the 2019 SEMA Show are in full swing, and staff just delivered our annual Exhibitor Summit—a two-day info-fest to help new AND seasoned exhibitors learn how to capture maximum value from the SEMA Show. How do we know what makes up a successful Show strategy? You give us the answers—through post-Show surveys completed annually by thousands of SEMA Show buyers and exhibitors. These surveys help us stay current with the objectives of buyers and sellers, identifying trends and seeing where buyers and exhibitors are aligned—and sometimes misaligned. Below are some top examples where exhibiting manufacturers may be missing the mark—and how to get on target.

If You Aren’t at the Table, You Might Be on the Menu

Chris Kersting

One of SEMA’s key services is to protect the industry and enthusiasts from unreasonable state and federal regulation. SEMA maintains a team of government affairs experts in Washington, D.C. While SEMA’s D.C. team is our industry’s first line of defense, it’s actually you, the SEMA members, who are the greatest force in our legislative arsenal. And as the headline above notes, if you’re not in the hunt, there’s a good chance you’ll be in the crosshairs.

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