For several years now, SEMA and our industry members have been working to build the industry’s most comprehensive and useful digital product data resource. The SEMA Data Co-op (SDC) now houses, updates and distributes product data for more than 480 active brands. And industry companies—both suppliers and resellers—are joining the SDC at an unprecedented pace. There is no single reason why, but a culmination of several factors that make the SDC increasingly vital to the industry. If you haven’t gotten on board, now’s the time.