As the saying goes, “that which gets measured, gets done,” which is why we take time each year to conduct a deep dive into how the SEMA Show went for exhibitors, buyers and media. Our annual Show Satisfaction survey quantifies a number of measures and provides feedback so that we can tune our plans for future Shows.

Here we are on the threshold of another outstanding SEMA Show—this year’s mind-blowing collection of innovative parts and accessories displayed on the most unique assemblage of one-off cars and trucks anywhere in the world. It’s a setting where the past inspires, the present fascinates and future trends materialize on the horizon. The industry is here for all opportunities, both current and future, and the SEMA Show is set to deliver.

Preparations for the 2019 SEMA Show are in full swing, and staff just delivered our annual Exhibitor Summit—a two-day info-fest to help new AND seasoned exhibitors learn how to capture maximum value from the SEMA Show. How do we know what makes up a successful Show strategy? You give us the answers—through post-Show surveys completed annually by thousands of SEMA Show buyers and exhibitors. These surveys help us stay current with the objectives of buyers and sellers, identifying trends and seeing where buyers and exhibitors are aligned—and sometimes misaligned. Below are some top examples where exhibiting manufacturers may be missing the mark—and how to get on target.

We’ve written before about the industry-wide challenge posed by advanced driver assistance systems (ADAS) and how such systems present both opportunities and challenges for the specialty aftermarket. Consumer demand and the opportunity for car makers to distinguish their newest models is driving rapid deployment and, indeed, the systems are bringing significant real-world benefits by reducing injuries and accidents.