Chris Kersting

SEMA Data Co-op

Chris Kersting

For several years now, SEMA and our industry members have been working to build the industry’s most comprehensive and useful digital product data resource. The SEMA Data Co-op (SDC) now houses, updates and distributes product data for more than 480 active brands. And industry companies—both suppliers and resellers—are joining the SDC at an unprecedented pace. There is no single reason why, but a culmination of several factors that make the SDC increasingly vital to the industry. If you haven’t gotten on board, now’s the time.

2019 SEMA Show

Chris Kersting

As the saying goes, “that which gets measured, gets done,” which is why we take time each year to conduct a deep dive into how the SEMA Show went for exhibitors, buyers and media. Our annual Show Satisfaction survey quantifies a number of measures and provides feedback so that we can tune our plans for future Shows.

Nominate. Vote. Volunteer.

Chris Kersting

The origins of the SEMA trade association say a lot about the strong tradition of volunteerism that guides the association today. From its founding in 1963 and for years thereafter, the association had no paid staff. The benefits provided were entirely the work of board volunteers.

A World of Opportunities for Now and the Future

Chris Kersting

Here we are on the threshold of another outstanding SEMA Show—this year’s mind-blowing collection of innovative parts and accessories displayed on the most unique assemblage of one-off cars and trucks anywhere in the world. It’s a setting where the past inspires, the present fascinates and future trends materialize on the horizon. The industry is here for all opportunities, both current and future, and the SEMA Show is set to deliver.

SEMA Show 2019: Trend Spotting

Chris Kersting

With just four weeks to go, we can report that the 2019 SEMA Show is going to be an outstanding opportunity for industry buyers and sellers to do business. As in past years, exhibitor participation is stretching the limits of the facility. The Las Vegas Convention Center floorplan is packed with a remarkable array of companies representing every industry segment—and emerging new trends within those segments.

Max Your ROI at This Year’s SEMA Show

Chris Kersting

Preparations for the 2019 SEMA Show are in full swing, and staff just delivered our annual Exhibitor Summit—a two-day info-fest to help new AND seasoned exhibitors learn how to capture maximum value from the SEMA Show. How do we know what makes up a successful Show strategy? You give us the answers—through post-Show surveys completed annually by thousands of SEMA Show buyers and exhibitors. These surveys help us stay current with the objectives of buyers and sellers, identifying trends and seeing where buyers and exhibitors are aligned—and sometimes misaligned. Below are some top examples where exhibiting manufacturers may be missing the mark—and how to get on target.

If You Aren’t at the Table, You Might Be on the Menu

Chris Kersting

One of SEMA’s key services is to protect the industry and enthusiasts from unreasonable state and federal regulation. SEMA maintains a team of government affairs experts in Washington, D.C. While SEMA’s D.C. team is our industry’s first line of defense, it’s actually you, the SEMA members, who are the greatest force in our legislative arsenal. And as the headline above notes, if you’re not in the hunt, there’s a good chance you’ll be in the crosshairs.

ADAS Update: Ripe for Collaboration

Chris Kersting

We’ve written before about the industry-wide challenge posed by advanced driver assistance systems (ADAS) and how such systems present both opportunities and challenges for the specialty aftermarket. Consumer demand and the opportunity for car makers to distinguish their newest models is driving rapid deployment and, indeed, the systems are bringing significant real-world benefits by reducing injuries and accidents.

It Didn’t Kill Us; It Made Us Stronger

Chris Kersting

It’s been about a decade since our industry last coped with a serious recession. Some say there will be a downturn in the next year or two, although that sentiment has been in the forecast for several years now. Current economic indicators are still pointing in the right direction, and a recent SEMA poll found that most member businesses are predicting that 2019 will be another successful year. Our industry and the association learned much from the last downturn. The lessons learned are worth highlighting, because they represent opportunities even today.

Pages

Subscribe to Chris Kersting Subscribe to Chris Kersting