Chris Kersting

Trendcasting: An Eye Toward the Future

Chris Kersting

Over the years, SEMA has played a role helping our members see upcoming opportunities—and challenges—by looking at prior-year industry sales data. To that end, the association provides a research department that publishes studies documenting both industry growth and recession and establishing data about the size of the various markets that make up our large and extremely varied specialty products industry.

Together, We Can Do More

Chris KerstingAt a recent SEMA Town Hall meeting held at the K&N facility in Riverside, California, an attendee asked what SEMA is doing to help build the next generation of enthusiasts and to get young people interested in automotive careers. It’s a question that takes time to answer, because SEMA has long been working on a variety of programs and initiatives to enhance youth engagement and highlight career paths open to students.

Keeping Up With Technology

Chris Kersting

As many members know, SEMA opened the SEMA Garage a little less than five years ago. The facility and its staff exist to help our manufacturer members with product development. Member utilization of the Garage makes clear that the industry is becoming more tech savvy, with wide use of SEMA’s library of OEM CAD data (Tech Transfer), sophisticated scanning devices and rapid prototyping technologies. That’s a positive outcome, and now we want to encourage more members to turn to the Garage to capture opportunities—and overcome challenges—as the industry addresses increasingly complex vehicle technology.

The World Loves the Builds…and the Builders

Chris KerstingIn this issue, we review highlights of the Battle of the Builders competition, which has become one of the industry’s notable and prestigious vehicle-build competitions in just a few short years. Celebrating this year’s top builders is also an opportunity to note that Battle of the Builders and SEMA Ignited were launched so that more people all over the world could get a chance to see—and be inspired by—the incredible vehicles, innovative products and gearhead personalities gathered at the trade-only SEMA Show. From social media to top publications and conventional television, the visibility of content from the Battle of the Builders is the result of SEMA and our industry members working together to help grow the base of enthusiasts and our future market.

February: Strategic Planning Month

Chris Kersting

The Specialty Equipment Market Association exists for the benefit of SEMA members. To serve well, the association relies on input and guidance from industry representatives on the SEMA board and councils. The board meets quarterly to lead and oversee priority initiatives, but it is in February each year that we dedicate our meeting to more strategic, long-range planning.

Success at the SEMA Show: Tap These Resources

Chris KerstingIt’s exciting and inspiring to once again be in full SEMA Show mode. On our end, we are finalizing new Show features and details for what looks to be another record-breaking gathering of our industry. We hope that your plans are coming together as well, but we know that doing the advance work to assure a smooth and productive Show—especially for exhibitors—can sometimes seem overwhelming. We want to remind everyone that SEMA has excellent tools available to help.


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