Business

Q&A With John Waraniak

ADASWhile identifying multiple growth opportunities for the specialty-equipment industry, the recently released “SEMA Advanced Vehicle Technology Opportunities Report” (p. 118) also raises questions of innovation, preparedness and best practices. To dig deeper into the fundamentals, SEMA News turned to SEMA Vice President of Vehicle Technology John Waraniak.

Emerging Potential

ADASWith 2018 well under way, if your business hasn’t yet tapped into the Advanced Driver Assistance Systems (ADAS) aftermarket, doing so now could have you leading a new trend. Available from a range of infotainment and consumer-electronics manufacturers, current aftermarket safety-enhancement offerings run the gamut from do-it-yourself to professionally installed products encompassing head-up displays, forward-crash avoidance, blind-spot detection, night vision, lane-departure warning, adaptive front lighting, and surround-view camera systems, along with backup cameras and sensors. What’s more, their market potential is huge.

How Consumers Will Roll in 2018 and Beyond

Wheel and TireWheels and tires are fundamental to every automobile and therefore remain aftermarket staples. The “2017 SEMA Market Report” estimates the current custom wheel market to be worth $1.21 billion in sales, while performance and special-purpose tires top $2.22 billion combined. Add an off-road and plus-size tire market estimated at another $1.62 billion, and it’s easy to see why 370 wheel and tire manufacturers flooded the 2017 SEMA Show floor to debut more than 175 new products alongside hundreds more of their legacy offerings.

Forbidden Diesel

ForbiddenIn today’s world of big-box online retail giants such as Amazon, individual stories of family-owned, niche retail shops are few and far between. The story of Forbidden Diesel and its manager Shane Marler, however, stands in stark contrast to this trend.

2017 SEMA Market Report

SEMA Market ReportWith the SEMA Show wrapped up and a new year on its way, SEMA-member companies are busy absorbing the latest aftermarket trends and adjusting their marketing and sales strategies for 2018. The task can seem overwhelming, especially after experiencing the dizzying array of new products and innovations that flooded the recent Show.

Advanced Driver Assistance Systems

If you think the drive toward more vehicle autonomy and connectedness won’t impact your business, think again. Advanced driver assistance systems (ADAS) and connected vehicle technologies (CVT) are already flooding the OEM marketplace and rippling through the aftermarket in new and unexpected ways, reshaping the design, production, sales and servicing of a surprising array of parts and accessories. The only question is whether your business is ahead of, keeping pace with, or behind the rapid wave of opportunities heading our way.

Good Vibrations Motorsports

RetailThe ’80s were a lively time for Jim Maher, a racer born in Ohio and transplanted to California after high school. He competed in the California Independent Funny Car Association (CIFCA) series and, as a true enthusiast, knew the intricacies of his blown alcohol Funny Car better than he knew himself, making him the go-to guy for advice both on and off the dragstrip. As Maher’s knowledge and experience grew, so did the number of those coming to him for coaching, mechanical assistance and general racing wisdom. In 1987, Maher took over as the president of CIFCA, tasked with growing the series and overseeing operations while simultaneously running his own racing team.

Project Underdog Heads to Auction

Project UnderdogProject Underdog, a highly customized ’72 Ford Maverick originally conceived by actor Sung Kang, is finished, fine-tuned, revved and ready for auction. Sponsored by Shell and featuring Pennzoil, and supported by Ford Motor Co., Samsung, Nitto, GReddy, Rocket Bunny and Facebook, the unique vehicle build was completed at the SEMA Garage in Diamond Bar, California, with specialized tuning provided by Cobb Tuning, headquartered in Austin, Texas.

Retail Spotlight: University Auto Parts Models Successful Turnarounds and Expansions

Retail SpotlightTeaming up 12 years ago, siblings Cole Shaffer and Kellie Pitre set out to buy and resurrect University Auto Parts, a NAPA outlet in Boulder, Colorado. Pitre’s role in the rapid parlaying of that store into a $10 million family business of three successful locations earned her 2016 recognition on the annual SEMA News “35 Under 35” roster of up-and-coming industry professionals. Since last year, that collection of Colorado locations has grown to a total of five.

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